Monetize More

JANUARY 18, 2023

Originally advertisers would buy impressions in bulk, but it was hard to differentiate one particular type of audience from another. With Real-time bidding, an auction environment was created where advertisers can show specific ads to a particular set of audiences based on data points about that audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Web interstitials or full-page web ads. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Automatad Inc.

NOVEMBER 22, 2023

Share Tweet Share “Ad Refresh means incremental ad revenue.” – Yor XYZ Monetization Partner Well, I will take it, but with a pinch of salt. Ad refresh certainly generates extra revenue by increasing the number of ad impressions served to visitors in a single session. What Is Ad Refresh?

Viewability 40

Viewability Impressions Header Bidding Ad Inventory 40

Brid.tv

MARCH 23, 2023

A general rule on ad density, established by the IAB , is that ads shouldn’t take up more than 30% of the page. Too many ads on your website can cause ad fatigue and lessen user engagement. With less traffic, you’ll receive fewer ad impressions. Maximize CPM with Brid.TV

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Brid.tv

MARCH 9, 2023

However, it’s not enough to just incorporate videos on your website, add a few ads, and wait for profit. Many factors come into play in achieving a successful monetization strategy — ad viewability , ad placement, analytics, etc. Table of Contents [ hide ] Why Is Video Engagement Important for Publishers?

Ad Ops 52

Ad Ops SEO Click Through Rate Audience 52

Brid.tv

FEBRUARY 29, 2024

Maximize Ad Viewability Ad viewability is a crucial metric in digital advertising, determining whether an ad is actually seen by users instead of being hidden or obscured on a webpage. So, an ad is considered viewed if at least 50% of its pixels are in view for a minimum of two seconds.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Monetize More

FEBRUARY 8, 2023

PubGuru header bidding offers industry-standard support & reporting, customized ad ops and optimizations developed and implemented by yours truly. Here’s why you need to choose Pubguru header bidding: Dynamic AdX Floors : Use header-bidding bids to dynamically adjust AdX floors on every single impression.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Ad Ops Hero

MARCH 25, 2023

Rotation of ads. Adding event tags to impressions & clicks, other platforms can keep track of data. Viewability – With CM360, advertisers can control where specific ads will be displayed to online users. Templates for identifying audiences and targeting.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Brid.tv

NOVEMBER 25, 2022

A good ad platform needs to provide publishers with lots of high-quality ad demand. This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression. Monetize your video ad inventory with a reliable video ad provider. Ad and Header Bidding Analytics.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Digiday

SEPTEMBER 22, 2022

I had to work with our ad ops to create a dashboard for our CEO. You’re going to see a 50% delta in CPMs between [cookie-enabled and cookieless impressions] for the same ad unit.”. “It If you’re going to try to monetize that [cookieless] inventory, it’s got to be viewable. And he was like, ‘Whatever.

Media 68

Media Cookies Conversion Rate Affiliates 68

Brid.tv

JUNE 26, 2023

In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield. They negotiate all the terms with buyers, including audience targets and cost per impression. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Ad Monsters

JUNE 23, 2022

When it comes to solving ad ops problems, addressability and identity are at the top of publishers’ list. Gary Vee Says Reach and Impressions Are a Lie. First-party IDs had higher ad viewability at 80% compared to 75% for third-party cookie traffic. Spectrum Reach (@SpectrumReach) June 22, 2022.

Ad Tech 105

Ad Tech Advertising Cookies Viewability 105

Monetize More

DECEMBER 28, 2022

The most important thing about them is that they are not just selling ads but also data. This means that you can get more information from each impression than if you were running ads on Google AdWords or Facebook. Ad Ops professionals heavily rely on verification and privacy technologies as part of their daily rituals.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52