Martech Series

OCTOBER 24, 2022

Brandon O’Neal, VP of Monetization, Ads and Products at On3.com com said, “Revenue managers, Ad-Ops teams, and business intelligence leaders will all be more efficient and effective at monetizing content with the assistance of Spiny.

Ad Ops 75

Ad Ops Machine Learning Finance Audience 75

Monetize More

JANUARY 18, 2023

As a result, the advertiser can now programmatically display his travel ad only to senior audiences older than 50 and who is interested in traveling instead of losing impressions on an uninterested or non-targeted audience. You can also watch this video from the IAB to learn more about Real Time Bidding.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Ad Ops Hero

OCTOBER 22, 2023

It also encompasses sub-fields of machine learning and deep learning, which are frequently mentioned in conjunction with artificial intelligence. At its simplest form, artificial intelligence is a field, which combines computer science and robust datasets, to enable problem-solving.

Machine Learning 82

Machine Learning Conversion 82

Ad Ops Hero

MARCH 9, 2025

Platform enables organizations to centralize and standardize customer data and content from any system and apply data science and machine learning to dramatically improve the design and delivery of rich, personalized experiences.

Audience 52

Audience Machine Learning Marketing Advertising 52

Brid.tv

FEBRUARY 22, 2024

Easy to Implement To get started with AVOD, all you need is some general knowledge of ad ops and a quality video ad network. You’ll have to find or create a professional ad ops team. But beyond that, AVOD stands out from other monetization models by offering unique benefits.

Ad Ops 52

Ad Ops Video Ads Machine Learning Ad network 52

Monetize More

NOVEMBER 20, 2022

Here are two very powerful techniques for you to consider: Auto ads – AdSense auto ads are an easy way to optimize your ad revenue while allowing Google to do all the heavy lifting for you. You can also select which type of ad you want to use with auto ads. Become an ad ops guru with PubGuru University!

Ad network 105

Ad network Viewability Ad Ops Machine Learning 105

AdExchanger

FEBRUARY 5, 2023

And industry players are increasingly using AI in their day-to-day The post How Ad Industry Experts Are Putting AI To Work appeared first on AdExchanger. AI has many business applications, from automating manual processes and monitoring data in real time to targeting customers more accurately.

Machine Learning 135

Machine Learning CPA Ad Ops CPM 135

InMobi

OCTOBER 9, 2018

Once a campaign is finalized, it’s entered into an ad network’s campaign management system. From there, an ad ops team will review the campaign to ensure it meets the ad network’s quality standards. When a campaign is approved by ad ops, it’s placed in a queue on the ad server until the right time.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Monetize More

FEBRUARY 6, 2023

For those publishers big enough to implement the necessary ad tech and put a team behind it, the issue can be solved, but for smaller publishers who rely on elementary ad ops knowledge and online communities, it’s a massive headache. I’m sure you’re thinking, where does ad quality fall in all these?

Ad Inventory 52

Ad Inventory Pop-Up Ad Ops Machine Learning 52

Ad Ops Hero

SEPTEMBER 7, 2024

Whether it's machine learning models or natural language processing, ensure the technology fits your requirements. Select the Right AI Tools : Choose AI solutions that align with your marketing objectives and integrate seamlessly with your CDP.

Marketing 52

Marketing Machine Learning Conversion Rate ROI 52

Monetize More

JANUARY 12, 2023

This way, even if no bids are received from other advertisers, the ad network will fill the impression with its own ads. This is especially important for demand sources that prioritize high-impact ads, as well as for high-value and ultra-high-value users. It pushes RPMs up in every ad request, without manual intervention.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Monetize More

FEBRUARY 8, 2023

PubGuru header bidding offers industry-standard support & reporting, customized ad ops and optimizations developed and implemented by yours truly. With MonetizeMore, get exclusive A/B testing-based ad layout optimizations with total control of your site at all times.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Brid.tv

FEBRUARY 29, 2024

Our Engine uses machine learning and large data models to set and continuously adjust price floors for Prebid. By dynamically adjusting the price floors, it ensures that each ad slot is sold at the best possible price, maximizing your ad yield.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Ad Ops Hero

MARCH 25, 2023

Google Analytics 4 tracks the entire customer path across multiple platforms and leverages AI and machine learning to provide more detailed insights into how users interact with your website and app. GA4 is also focused on customer privacy. This comes in the face of some of the latest privacy laws, such as GDPR and CCPA.

Audience 64

Audience SEO Machine Learning GDPR 64

Ad Monsters

FEBRUARY 12, 2024

For example, if I ask the generative AI chatbot what the chances are that Rafael Nadal will win the 2024 French Open, it delivers an ad for a sports betting site. With AI and machine learning, publishers can predict patterns with much greater accuracy and account for irregularities. This might not seem like a big deal.

Ad Ops 114

Ad Ops Machine Learning Ad Server eCommerce 114

Ad Ops Hero

OCTOBER 2, 2023

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Machine learning. Algorithms are continuing to improve as well, accelerating optimization in near real-time.

Machine Learning 88

Machine Learning Marketing ROI SEO 88

Monetize More

DECEMBER 28, 2022

Ad Ops professionals heavily rely on verification and privacy technologies as part of their daily rituals. The main priority for AdOps nerds is to ensure that the publisher chooses the right targeting for the ad. Google Ad Manager (GAM) serves targeted ads on a publisher’s website based on user behavior.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52