AdOpsHouse

MARCH 19, 2025

With a surge in demand for products offered by local companies like yours, now is the time to refine your digital marketing strategy to put your company in front of Canadians who are actively searching for your product. Ad Ops House wants to help you get your homegrown business in front of Canadians eager to support local companies.

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Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. What will next year, 2022 bring for marketing operations?

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Marketing Ad Ops Education MarTech 140

Smarty Ads

MAY 13, 2020

If you work in non-ad tech businesses, there’s a chance that you can afford to move on to another client once you make a strategic sale. Just try to imagine a typical digital ad platform as. In the digital advertising industry, after you make a sale everything only gets started.

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Ad Monsters

FEBRUARY 28, 2024

Romero will discuss how sales and ops can mutually benefit from one another. Romero leads a 40-person sales and marketing partnership team, with the ad ops team also reporting to him. The post #PublisherPOV: Bridging the Gap Between Sales and Ad Ops With Luis Romero appeared first on AdMonsters.

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Smart-Hub

JULY 6, 2021

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services.

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AdOpsHouse

JUNE 11, 2021

We won’t be welcoming everybody back at full capacity just yet, but this is an important time for small businesses to start planning and implementing their marketing strategy. The challenge that small businesses will face is how to efficiently reach their target market without wasted effort. Ad spend budget not included. ).

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Ad Monsters

JULY 14, 2022

Newsletter advertising has always been one of the most effective marketing channels for brands and publishers, big and small, across many industries. . Not only does this powerful marketing tool allow for direct connection and communication to your audience, but it can also be a significant revenue driver for your business.

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Ad Monsters

JANUARY 10, 2025

The Sell Side Summit builds on Publisher Forum’s legacy, introducing new enhancements to expand networking and education for a wider group of ad ops professionals to share knowledge and drive impactful results for their business. Media Contact: Trish Borrelli Sr.

Ad network 105

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Ad Monsters

MAY 30, 2023

WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. Changing market conditions have seen the FOMC raise interest rates ten times since March 2022, thus moving from a regime of quantitative easing to quantitative tightening. But what a difference a year makes.

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Ad Monsters

FEBRUARY 12, 2024

For example, if I ask the generative AI chatbot what the chances are that Rafael Nadal will win the 2024 French Open, it delivers an ad for a sports betting site. AI will take over fact-finding and pattern recognition, freeing up ops professionals to focus on better serving clients and identifying growth opportunities.

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AdOpsHouse

SEPTEMBER 26, 2024

At Ad Ops House, we know that a successful digital marketing strategy involves multiple components working together. Let’s break down the key elements of the services we provide you when creating a well-rounded digital marketing plan. Ad Ops will help your name appear at the top of the list amongst competitors.

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AdPushup

FEBRUARY 17, 2025

Mobile marketing is a perfect way to promote products and services via mobile phones. Read our blog to discover what is mobile marketing, how it works, and why it is an integral part of the advertising industry. In todays world where all of your favorite brands are just a tap away, and everything is in [.]

Marketing 52

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InMobi

SEPTEMBER 14, 2020

While app usage is up across many categories, some brands has curtailed ad budgets amid the overall economic uncertainty. So what can these app and ad ops teams do to put themselves in the best possible position going forward? When COVID first hit, there was the usual fear of what would happen to the market. Ben: Pivot.

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Martech Series

JUNE 3, 2022

Ad Ops Staff Shifts Focus to Campaign Optimization and Meeting Client KPIs. The project entails connecting over 20 data sources, including Google , email marketing, lead generation, programmatic, and the Naviga Advertising platform, to provide a single source of truth, with current data, that can be leveraged organization-wide.

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Martech Series

FEBRUARY 28, 2023

TapClicks , the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands and franchises, today announced a partnership with Advisr, provider of the leading sales operating system for B2B enterprises.

Marketing 77

Marketing Ad Ops ROI MarTech 77

AdOpsHouse

SEPTEMBER 30, 2024

At Ad Ops House, we believe in a thorough, strategic approach to help your business grow digitally. Here’s a step-by-step breakdown of how we implement our integrated marketing services. Ad Ops House will craft engaging, high-quality content tailored to your brand and audience. This is just the beginning.

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Ad Monsters

JANUARY 3, 2024

Some publishers appear open to granting permission for indirect representation of their inventory, allowing marketers to access approved pathways via ads.txt and other sources, even from non-direct partners. Key among them: leveraging their first-party data. Indirect Monetization. Download this playbook now!

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AdOpsHouse

OCTOBER 1, 2024

How Ad Ops House can help you reach these new potential clients Digital advertising is one of the most efficient forms of advertising because it enables you to target specific subsets of the population while tracking the results. View Our Services The post CDCP Dental Coverage Sparking Marketing Opportunities For Dentistry.

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Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. Her expertise focuses on growth markets and delivers meaningful ROI for investors and multinational organizations.

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AdExchanger

MARCH 26, 2023

If we set ChatGPT aside, AI has the potential to transform how marketing and ad tech handles data transfer between platforms. There Are Practical Ways To Apply AI To Marketing appeared first on AdExchanger. The post Forget ChatGPT.

Marketing 113

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Digiday

OCTOBER 18, 2022

.” While the use of piggybacking is often benign, it does introduce risk, and the ad ops teams at many publishers simply lack the resources to monitor piggybacked activity on their domains. “When it comes to it, nobody has time to do all those things like reading Ads.txt lists, etc.,” ” they noted.

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AdPushup

APRIL 4, 2023

An overview of High Ticket Affiliate Marketing Platforms that pay a high commission rate per referral in the range of $500 – $1,000. Thousands of independent marketers and entrepreneurs use high-ticket affiliate marketing platforms to drive thousands of dollars in revenue every single month.

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Ad Monsters

MAY 22, 2024

” Andrew Byrd: Your career in ad ops began with an internship at a small ad network, where you quickly became an ad operations leader. AB: I’ve spoken to many ad ops professionals who work in the programmatic supply chain, and the sentiment is that it is oversaturated and overcomplicated.

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Martech Series

AUGUST 11, 2022

Jeeng , the only multi-channel messaging and monetization platform built exclusively for publishers, today announced the launch of its new Jeeng Renderer, the first automated native ad renderer that leverages Google Ad Manager (GAM) to insert flawless, on-brand native ads in emails.

Ad Ops 85

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AdPushup

AUGUST 31, 2022

Do you know what it takes to create winning b2b marketing strategies? This is the same for B2B marketing as well. The only way B2B marketing strategies differ from B2C marketing is how a business [.].

Marketing 97

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Ad Monsters

SEPTEMBER 16, 2022

Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams. Director of Content Marketing at LiveIntent. Victoria is LiveIntent’s Director of Content Marketing. Director of Ad Operations.

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Ad Ops Hero

OCTOBER 2, 2023

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. Since then, AI use in marketing has continued to grow. Marketing metrics. Campaign ROI.

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Machine Learning Marketing ROI SEO 88

Toronto AdOps

JUNE 25, 2019

Anyone who has worked in Ad Ops has heard at one point in their career that “Ad Ops is a thankless job”. Ad Ops teams are gaining more recognition within their companies being viewed as a valuable asset and knowledge source. Ad Operations is no longer limited to setting up and managing ad campaigns.

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Monetize More

DECEMBER 29, 2022

At first, it may not be as easy as Kermit sipping Lipton tea, but correctly practicing ad implementation is a worthwhile investment of your time. Make sure that you allot enough time this year to learning what works in the full range of acceptable ad implementation schemes. Get a head start by taking some risks.

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Header Bidding Ad Ops Ad Exchange Affiliates 98

Ad Monsters

DECEMBER 15, 2022

to Victoria de Leon, Director of Content Marketing at LiveIntent, here are some Hispanic/Latinx professionals to look out for in the ad tech industry. . Best Practices For Monetizing CTV Ad Pods. Consumers are shifting to connected TV (CTV) in droves, and CTV ad spend is skyrocketing in tandem. Read more….

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AdOpsHouse

APRIL 28, 2020

As a business owner this presents new challenges in reaching your target market as people are staying at home. If you’ve established a web presence and are already running your own digital ad campaigns, a second set of eyes can often find ways to improve performance.

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Toronto AdOps

DECEMBER 5, 2018

It was a chilly fall evening but that did not stop Toronto’s ad ops gurus and dIgital marketeers to gathered at Loblaw Digital for another Toronto Ad Ops networking event. Of course a TAO event is not without drinks, food and endless conversations around the latest in the digital-sphere of marketing as well.

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AdOpsHouse

OCTOBER 1, 2024

How Ad Ops House can help you reach these new potential clients Digital advertising is one of the most efficient forms of advertising because it enables you to target specific subsets of the population while tracking the results. However, dental practitioners have been signing up at a much slower pace.

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Martech Series

FEBRUARY 7, 2023

Intuitive platform interface and streamlined workflows for deal creation and management, created for all users, from digital ad ops to senior revenue executives. “We’ve seen positive results using Magnite’s first-to-market solutions such as Live Stream Acceleration (LSA) to enhance the monetization of our video inventory.

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Ad Ops Audience Media Entertainment 95

Ad Monsters

MARCH 25, 2024

As Aditude integrates CPMStar’s assets and expertise, particularly its impressive reach of over 800 million monthly active users, this acquisition not only marks a significant expansion for the ad tech player but also signals a strategic shift in their approach to publisher monetization and advertiser relationships.

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Ad Monsters

SEPTEMBER 11, 2024

Privacy-enhancing technologies are essential tools for marketers, and Data Clean Rooms are one of many PET solutions. He points out that the ability to keep first-party data on-premise, without moving it into cloud environments, is crucial for many publishers and their ad ops teams.

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Ad Monsters

JUNE 26, 2024

The 2024 AdMonsters Dream Team comprises carefully selected industry powerhouses recognized for their exceptional innovation, dedication, and trailblazing spirit in turning digital ad challenges into realized revenue gold. Media Contact: Trish Borrelli Sr. Follow @AdMonsters on LinkedIn for the latest updates and announcements.

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