Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. We’ve gathered grandmasters around the table for the Ad Ops Challenge board game.

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Digiday

OCTOBER 18, 2023

However, despite a move across industries to bring automation to ad campaigns, current processes in ad operations are notoriously manual — increasing the time employees spend on tasks and the possibility of human error. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Ad Monsters

JANUARY 10, 2025

AdMonsters Publisher Forum Evolves Into Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks AdMonsters is thrilled to announce an exciting transformation of its flagship event, Publisher Forum, to meet the evolving needs of the digital advertising industry.

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Digiday

OCTOBER 2, 2024

This week’s Media Briefing looks at how Dow Jones is incorporating generative AI tools into its ad ops workflows.

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Ad Monsters

FEBRUARY 28, 2025

Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth. Inclusion in media and advertising has long been an aspirational goal, but what if it could be embedded into business strategy from the ground up?

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MediaFuse

SEPTEMBER 29, 2014

If you run an ad ops team, you know how difficult managing demands can be. When you sit down to work in the morning, you are greeted by an onslaught of trafficking requests, campaign reports of under and over performing ads, complaints from traffickers lamenting their too-long queues, and an ever-growing list of makegoods.

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Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

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AdOpsHouse

OCTOBER 29, 2024

Ad Ops House can help elevate your online presence. We specialize in getting your business seen—both through high-ranking, organic placements on Google via SEO and through targeted ads that top the search results.

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Ad Tech Daily

MARCH 6, 2025

London, UK Hoopla Digital, in collaboration with Generation Media and Lumen Research, has launched a whitepaper introducing the industrys first attention measurement model specifically designed for childrens advertising.

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Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

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Ad Monsters

JANUARY 6, 2023

At an AdMonsters PubForum in 2022, we asked about 10 groups of ad ops and rev ops professionals to put their best predictive analytical skills to work to identify which trends ad tech can look forward to five years from now. Instead of ad ops trafficking, they will be QAing the AI tech/automation. (QR:

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Ad Monsters

NOVEMBER 27, 2024

That means reaching the right consumers, based on where and how they consume media. I had the honor of sharing space with a room filled with media owners and publishers during the Admonsters Publisher Forum and Curation was one of the many important topics covered. This isn’t necessarily true.

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Martech

OCTOBER 22, 2021

Jagran New Media, a leading publishing house in India, had a revenue problem. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. This enabled Jagran’s ad ops people to learn and get up to speed at their own pace.

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Ad Monsters

SEPTEMBER 18, 2024

With retail media ad spend rapidly increasing, selecting the right network has become a strategic imperative. Choosing the right retail media provider is crucial for your advertising strategy. Choosing the right retail media provider is crucial for your advertising strategy. of total US media ad spend by 2027.

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Ad Monsters

SEPTEMBER 25, 2024

In celebration of Hispanic Heritage Month, we spotlight eight trailblazing leaders in digital media and ad tech, who are driving innovation, breaking barriers, and paving the way for future Hispanic professionals in the industry. 8 Inspirational Hispanic Leaders Shaping the Future of Digital Media and Ad Tech 1.

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Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. As ever in ad tech, the devil is in the detail.

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Ad Monsters

MAY 22, 2024

Melissa Bonnick, Executive Director, Head of Programmatic, Paid Media Tagging & Trafficking, JPMorgan Chase, leverages her extensive ad operations expertise at JP Morgan & Chase to drive brand safety and foster inclusivity in the media industry. Starting her journey in media with a Journalism degree from St.

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Ad Monsters

JANUARY 3, 2024

What about bad ads, are they tarnishing consumers’ perceptions about your media properties? This is something media organizations will need to address.” While $10 billion is a boon for digital media stakeholders, that money comes with severe risks. This finding is really important. said Amnon Siev, CEO, GeoEdge.

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Ad Monsters

JANUARY 7, 2025

Discover how publishers plan to tackle 2025 with five transformative trendsAI, paywalls, multi-platform strategies, commerce media, and content innovationdesigned to boost revenue and engagement. This transformation drives publishers to reimagine how they approach content packaging and monetization strategies.

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Ad Monsters

OCTOBER 29, 2024

In the digital media and advertising industry, friction-heavy experiences are often the norm. The media company’s tiered subscription model has allowed it to gather valuable user data while providing personalized content experiences.

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AdPushup

JUNE 4, 2023

Discover the power of rich media ads in our comprehensive guide for publishers. Publishers often write to us asking, “Can you tell me what are rich media ads?” So in our response, we simply say, “Rich media ads are [.]

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Ad Monsters

MAY 23, 2023

Despite some underlying racial tension, she allowed her work to speak for itself and has subsequently touched every side of the ad tech industry. Eng watched the digital media industry evolve into what it is today, and now she works with the IAB as VP of Measurement, Addressability, and Data Center. AE: It’s a funny story.

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Ad Monsters

APRIL 11, 2024

AdMonsters is thrilled to unveil the launch of the AdMonsters Dream Team , an exclusive opportunity to shine the spotlight on the brilliant minds and visionary leaders within the realm of ad operations and revenue optimization.

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InMobi

SEPTEMBER 14, 2020

While app usage is up across many categories, some brands has curtailed ad budgets amid the overall economic uncertainty. So what can these app and ad ops teams do to put themselves in the best possible position going forward? Chas: CPMs for some ad units are down, while for others they are flat. What about ad ops teams?

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Ad Monsters

MAY 15, 2023

While celebrating the rich histories of diverse communities should be a year round commitment, AdMonsters wanted to celebrate the AAPI persons in the ad tech and digital media communities who are innovating and evolving the industry. There is an outcry for Asian representation across many industries.

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Ad Monsters

JANUARY 6, 2025

Our publisher speakers packed these sessions with game-changing insights that are rewriting the playbook for digital media. Meanwhile, digital media leaders in Scottsdale were plotting their escape from algorithm chaos, with audience trust and transparency at the top of their to-do lists. Take curated deals, for example. Her solution?

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Ad Monsters

SEPTEMBER 16, 2022

Here are 10 Hispanic/Latin American ad tech professionals making their mark on the industry. Founder, Head of Product & Strategy Media Division at Jiffy.ai. Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams.

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Ad Monsters

AUGUST 13, 2024

Dotdash Meredith’s cookieless targeting tool, D/Cipher, has propelled the publisher to a 12% increase in digital ad revenue year-over-year, marking the second consecutive quarter of double-digit growth. D/Cipher is proving its worth in driving campaigns like the one the media company conducted with Pandora.

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Ad Monsters

AUGUST 23, 2024

This data is key for audience segmentation and building media products. Rick Welch, who works on advertising partnerships at Western Union, shared how they use their audience data to sell media and create cohesive, multi-touch packages for advertisers. Each panelist offered a unique perspective on how to address this issue.

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Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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AdOpsHouse

SEPTEMBER 26, 2024

At Ad Ops House, we know that a successful digital marketing strategy involves multiple components working together. Whether your traffic comes from social media, SEO, or ads, your priority is to lead the target audience to your site and gain impressions. It’s the central hub where all your traffic is.

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Martech Series

AUGUST 11, 2022

Jeeng , the only multi-channel messaging and monetization platform built exclusively for publishers, today announced the launch of its new Jeeng Renderer, the first automated native ad renderer that leverages Google Ad Manager (GAM) to insert flawless, on-brand native ads in emails.

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Ad Monsters

SEPTEMBER 2, 2022

It may seem that digital media and ad tech are in a constant state of change. A possible “recession” is decreasing global ad spend budgets. at Publisher Forum Montreal , a group of revenue, product, and ad ops professionals came together and discussed what they believe to be some of the biggest issues facing the industry today.

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Digiday

OCTOBER 18, 2022

.” While the use of piggybacking is often benign, it does introduce risk, and the ad ops teams at many publishers simply lack the resources to monitor piggybacked activity on their domains. “When it comes to it, nobody has time to do all those things like reading Ads.txt lists, etc.,” ” they noted.

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Ad Monsters

MAY 29, 2024

Ops Mage significantly boosts media plan efficiency and scalability through direct integrations with publisher ad servers and DSPs, facilitating a seamless data connection between advertisers and publishers.

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AdOpsHouse

SEPTEMBER 30, 2024

At Ad Ops House, we believe in a thorough, strategic approach to help your business grow digitally. Social Media Management Choose the social media package you see fit for your brand, and we handle the rest! Ad Ops House will craft engaging, high-quality content tailored to your brand and audience.

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Ad Monsters

DECEMBER 15, 2022

The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. From Dennis Colón, Founder and Head of Product & Strategy Media Division at Jiffy.ai Read more .

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