Ad Monsters
APRIL 8, 2025
After college and earning a degree in international business and marketing, he set out to find a career that combined his interests and landed at Woven Digital (now Uproxx Media), where he became the companys first ad operations manager. It shows the education weve done across teams about ad operations is starting to stick.
Martech
SEPTEMBER 10, 2024
Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. The following strategies offer a helpful starting place.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ad Monsters
MAY 23, 2022
Publishers heavily rely on their ad ops teams, and as we all know, personnel turnover can be rather disruptive, especially when it happens in ad ops. The digital media industry is constantly innovating, growing, and changing. An Ad Ops Partner can help Publishers with: Managed Ad Ops Services.
Ad Monsters
FEBRUARY 23, 2023
For some reason, publishers have slowly adopted new ad ops methods. Many of the processes in current and long-standing ad ops workflows are heavily manual, like audience targeting, campaign set-up, optimization, and data analysis, to name a few. This doesn’t feel like it’s setting ad ops teams up for success.
Ad Monsters
JULY 27, 2022
As it happens, publishers’ Ad Operations (Ad Ops) teams have much of it, and it’s incredibly valuable. The trick, however, is to foster better collaboration between Ad Ops and sales (and any other stakeholder) so that they can use the data to drive campaign performance and repeat sales. Ad Ops as Data Translator.
Ad Monsters
NOVEMBER 14, 2024
.” He explained that having all information searchable and summarized in one place better prepares sales teams for client interactions, assists marketing with presentations, and equips ad ops with resources for wrap reports and similar tasks. AI tools like this have massive potential to transform ad ops.
Ad Monsters
MAY 1, 2024
On the newest season of Netflix’s social media reality show The Circle, the hosts surprised contestants with the appearance of an AI persona, Max. Is this a reality that ad ops and rev op professionals should consider for the near future? How would an AI handle an ad or rev ops role?
Expert insights. Personalized for you.
106 
Let's personalize your content