Ad Monsters

SEPTEMBER 2, 2022

at Publisher Forum Montreal , a group of revenue, product, and ad ops professionals came together and discussed what they believe to be some of the biggest issues facing the industry today. Everyone was in agreement that Ad Ops tends to make those decisions despite their main responsibility of serving ads.

Real Estate 104

Real Estate Ad Ops Advertising SEO 104

Brid.tv

MARCH 9, 2023

However, it’s not enough to just incorporate videos on your website, add a few ads, and wait for profit. Many factors come into play in achieving a successful monetization strategy — ad viewability , ad placement, analytics, etc. Table of Contents [ hide ] Why Is Video Engagement Important for Publishers?

Ad Ops 52

Ad Ops SEO Click Through Rate Audience 52

Brid.tv

MARCH 23, 2023

Brid.TV’s in-slide ad unit , which appears in the corner of the user’s screen, is an excellent way to expand inventory without disrupting the user experience. Your Ad Positioning Is Off Ad positioning can affect ad viewability and potentially lower ad impressions. Maximize CPM with Brid.TV

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Digiday

SEPTEMBER 22, 2022

I had to work with our ad ops to create a dashboard for our CEO. If you’re going to try to monetize that [cookieless] inventory, it’s got to be viewable. Because low viewability plus no user-agent is almost borderline unmonetizable.”. Like, listen if you want this, here it is. And he was like, ‘Whatever.

Media 68

Media Cookies Conversion Rate Affiliates 68