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What is Digital Ad Operations?

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Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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6 Pro Tips for Setting Up Instream Ads for Maximum Monetization

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Types of Instream Ads Benefits of Using Instream Ads 6 Tips for Setting Up Instream Ads Find the Optimal Ad Number and Placements Make Use of Ad Podding Use Engaging Content Units Increase Ad-Serving Opportunities Optimize Price Floors Optimize Your Header Bidding Stack Make Use of the Brid.TV

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20 Best Video Ad Networks for Publishers

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As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Server Side Header Bidding & taking the hybrid approach?

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However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. As more ad networks/bidders get added to their auction, the page load and site latency increase which harms the reader experience.

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A Publisher’s Guide to Ad Yield Optimization

Brid.tv

Where to Do Ad Yield Management The first step to efficient ad yield management is to decide which channel to use to sell your ad inventory. This will give you valuable insight into industry-standard CPMs, sought-out inventory types (such as instream video ads ), and which ad exchanges and networks to employ.

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Benefits of Programmatic Direct for Publishers

Brid.tv

With greater control over their inventory, publishers can serve ads relevant to their users or content. Advertisers get insight into their ad viewability — whether their ads are visible, i.e., displayed in a suitable environment (before-the-fold, above-the-fold, video, banner, etc.)

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Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

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This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Web interstitials or full-page web ads. Decent viewability.