Ad Monsters

SEPTEMBER 2, 2022

at Publisher Forum Montreal , a group of revenue, product, and ad ops professionals came together and discussed what they believe to be some of the biggest issues facing the industry today. Everyone was in agreement that Ad Ops tends to make those decisions despite their main responsibility of serving ads.

Real Estate 104

Real Estate Ad Ops Advertising SEO 104

AdPushup

MAY 29, 2022

This fact inevitably boosts ad growth. According to Statista, there are 4.66 billion active mobile internet users. That means that almost 78% of all users daily appear online either via mobile web or in-app. 29% Of people’s daily screen time is spent looking at smartphones. Mobile media time spent is higher at 51% compared to [.].

Mobile Ads 52

Mobile Ads Viewability Media Ad Ops 52

Monetize More

OCTOBER 20, 2022

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! 4- Expandable Ads.

Banner 98

Banner Click Through Rate Viewability Pop-Up 98

Monetize More

JULY 19, 2022

However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. As more ad networks/bidders get added to their auction, the page load and site latency increase which harms the reader experience.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Brid.tv

MARCH 7, 2023

Cross-channel compatibility — Whether you have an OTT service and a CTV channel or simply want to put video ads on your website , instream ads are a viable option. Considerable demand — Because instream ads are such an effective advertising tool, lots of advertisers are willing to invest in them. Make Use of the Brid.TV

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

Brid.tv

APRIL 17, 2024

With greater control over their inventory, publishers can serve ads relevant to their users or content. Advertisers get insight into their ad viewability — whether their ads are visible, i.e., displayed in a suitable environment (before-the-fold, above-the-fold, video, banner, etc.) and served to their target audience.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

FEBRUARY 29, 2024

Maximize Ad Viewability Ad viewability is a crucial metric in digital advertising, determining whether an ad is actually seen by users instead of being hidden or obscured on a webpage. So, an ad is considered viewed if at least 50% of its pixels are in view for a minimum of two seconds.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Brid.tv

MARCH 30, 2023

With greater control over their inventory, publishers can serve ads relevant to their users or content. Advertisers get insight into their ad viewability — whether their ads are visible, i.e., displayed in a suitable environment (before-the-fold, above-the-fold, video, banner, etc.) and served to their target audience.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

MARCH 9, 2023

However, it’s not enough to just incorporate videos on your website, add a few ads, and wait for profit. Many factors come into play in achieving a successful monetization strategy — ad viewability , ad placement, analytics, etc. Table of Contents [ hide ] Why Is Video Engagement Important for Publishers?

Ad Ops 52

Ad Ops SEO Click Through Rate Audience 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Web interstitials or full-page web ads. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Ad Monsters

FEBRUARY 8, 2023

The move massively shook up the effectiveness and profitability of targeted advertising across mobile app ad land. But if ad ops is anything, it is resilient and resourceful. Contextual, time of day, engaged users, viewable inventory — all these signals still have value and can tell you a lot about the user and their intent.

Ad Ops 52

Ad Ops Ad Tech Viewability Conversion 52

Monetize More

FEBRUARY 8, 2023

PubGuru header bidding offers industry-standard support & reporting, customized ad ops and optimizations developed and implemented by yours truly. AI-powered viewability bidding : Allow bidders to buy based on the viewability of units, not just unit codes. Better user experience is the main priority!

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Brid.tv

MARCH 23, 2023

Brid.TV’s in-slide ad unit , which appears in the corner of the user’s screen, is an excellent way to expand inventory without disrupting the user experience. Your Ad Positioning Is Off Ad positioning can affect ad viewability and potentially lower ad impressions. Maximize CPM with Brid.TV

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Automatad Inc.

NOVEMBER 22, 2023

Reduced viewability: Refreshing ads when users aren’t looking at the page can drop ad viewability. Increased ad fraud: Ad refreshes might inflate ad impressions, potentially leading to more ad fraud. To start using AXT as a publisher, contact Automatad’s Ad Ops team.

Viewability 40

Viewability Impressions Header Bidding Ad Inventory 40

Monetize More

JANUARY 18, 2023

More transparency and accountability : Advertisers will be putting more pressure on platforms and vendors to provide greater transparency and accountability in the programmatic advertising ecosystem, including ensuring brand safety and viewability.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Monetize More

JANUARY 12, 2023

Advertisers may be less willing to pay for ad space on these deeper pages, leading to unfilled impressions. Less time spent on the page : If users are spending less time on a page, the viewability of ads on that page may decrease. It pushes RPMs up in every ad request, without manual intervention.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Brid.tv

NOVEMBER 25, 2022

Secondly, the platform’s sticky ad unit boosts ad viewability and, consequently, brings higher revenue. The platform also has ad podding capabilities. Brid.TV’s team can help publishers configure and optimize their player and ad setup. Need a video monetization solution for your ad-powered business?

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Ad Ops Hero

JANUARY 25, 2021

53% of higher Ad viewability compared to display advertising. Also, the native ads are less disruptive, and the visitor might not ignore them while going through the web pages. The users can read through the piece of promotional content and visit the advertiser page clicking on the call to action button.

Native Advertising 52

Native Advertising Advertising Display Advertising Viewability 52

Brid.tv

JUNE 14, 2023

Ad Format Variety — A platform that supports different ad formats such as display ads , native ads, and multiple video ad formats ( instream and outstream ) offers more monetization opportunities to the publisher and improves ad engagement. Monetize with outstream ad units for maximum ad viewability.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Digiday

SEPTEMBER 22, 2022

I had to work with our ad ops to create a dashboard for our CEO. If you’re going to try to monetize that [cookieless] inventory, it’s got to be viewable. Because low viewability plus no user-agent is almost borderline unmonetizable.”. Like, listen if you want this, here it is. And he was like, ‘Whatever.

Media 68

Media Cookies Conversion Rate Affiliates 68

Brid.tv

JUNE 14, 2023

Ad Format Variety — A platform that supports different ad formats such as display ads , native ads, and multiple video ad formats ( instream and outstream ) offers more monetization opportunities to the publisher and improves ad engagement. Monetize with outstream ad units for maximum ad viewability.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Ad Ops Hero

MARCH 25, 2023

The following are the features available in Google Campaign Manager 360 for ad verification: Ad-blocking – an important feature of CM360, Ad-blocking prevents ads from serving on inventory that is fraudulent or deemed detrimental to a brand.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Monetize More

DECEMBER 28, 2022

Ad Ops professionals heavily rely on verification and privacy technologies as part of their daily rituals. The main priority for AdOps nerds is to ensure that the publisher chooses the right targeting for the ad. Publishers value metrics such as viewability since they aid in monitoring ad performance and audience numbers.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

APRIL 13, 2023

Google then offered its own bidding model, Open Bidding which was earlier known as Exchange Bidding or EBDA where real-time auctions happen on the ad server. In Open Bidding, server-to-server connections are used, which are faster than page tags, resulting in a reduction in page latency and increase in ad viewability and greater yield.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

JUNE 26, 2023

This platform also comes with various tools publishers can use to maximize ad viewability , detect IVT, and ensure a brand-safe advertising environment. Publishers and advertisers get access to advanced real-time analytics and scheduled reporting features to help them track the performance of their creatives better.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Ad Monsters

JUNE 23, 2022

When it comes to solving ad ops problems, addressability and identity are at the top of publishers’ list. First-party IDs had higher ad viewability at 80% compared to 75% for third-party cookie traffic. Spectrum Reach (@SpectrumReach) June 22, 2022.

Ad Tech 105

Ad Tech Advertising Cookies Viewability 105