Adweek

OCTOBER 5, 2022

Wednesday iHeartMedia subsidiary Triton Digital launched a new version of its ad server platform, Tap, in an effort to make ad monetization and managing less laborious for publishers. Top line The goal here was to make the interface "super quick," according to Triton Digital chief product officer Benjamin Masse.

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Adweek

JUNE 6, 2022

Microsoft and AT&T finalized the sale for AT&T's ad-tech business Xandr, building up Microsoft's connected TV advertising business. Xandr operates a full ad-tech stack, including both demand- and sell-side platforms, plus its ad server, as well as other features.

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AdExchanger

OCTOBER 6, 2022

The Suite Smell Of Success Xandr CTO Ben John and EVP and GM Mike Welch recently shed some light on how Xandr plans to win in the CTV and video ad-serving market, which is essentially new to Xandr and a capability it’s building. Continue reading » The post Xandr’s POV On The CTV Ad Server Space; Are Sunnier Times Ahead For News?

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Exchange Wire

MARCH 25, 2024

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (March 25th, 2024) their adoption of Unified ID 2.0 The post Clinch Marks Industry Milestone as the First Client-Side Ad Server to Integrate Unified ID 2.0

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Martech Series

AUGUST 24, 2022

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science,announced a partnership with ANTHYM Technologies , a coalition of free, ad-supported streaming TV platforms. ” said Nick Cartier , Founder and CEO, ANTHYM. ” said Ben Antier , Co-Founder and CEO, Publica. .”

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AdPushup

APRIL 26, 2024

It’s not just about connecting publishers and advertisers in order to make advertising seamless, but also to make sure that users see ads that actually matter to them, which takes a lot of ongoing work. If you are a part of the ad tech [.] Adtech is clearly more than a trade between publishers and advertisers.

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TechCrunch Ads

MAY 15, 2024

The announcement signifies a significant shake-up in the streaming giant's advertising approach. © 2024 TechCrunch. All rights reserved. For personal use only.

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Martech Series

FEBRUARY 14, 2023

SpringServe, now part of Magnite, will serve as TMB’s ad server of record for OTT video content. Magnite, the largest independent sell-side advertising platform, announced TMB (Trusted Media Brands), the leading community-driven entertainment company, has selected Magnite’s Demand Manager as its pre-bid wrapper solution.

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AdExchanger

FEBRUARY 11, 2025

Kevel, the one-time Adzerk ad server, refocused as an on-site retail […] The post Kevel Extends To Walled Garden Retail Media With Nexta Acquisition appeared first on AdExchanger. The convergence of on-site retail and shopping across the web got a little more converged on Tuesday with the news that Kevel has acquired Nexta.

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AdPushup

SEPTEMBER 8, 2024

An ad server is advertising software hosted on a server, used by publishers and ad networks to facilitate and manage ads. Check out our list of the top Ad Servers for publishers.

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Martech

SEPTEMBER 5, 2024

For RMNs, the Publisher Manager portal offers control over site monetization with tools like the Fluid Ad Server, SSP, and yield management. Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers.

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Digiday

DECEMBER 21, 2022

Register to watch more of the discussion and learn how marketers are using innovative ad servers to enhance CTV and linear TV campaigns. As advertisers seek new ways to craft engaging CTV and linear campaigns, many are finding it challenging to manage ads across increasingly disparate channels.

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AdExchanger

SEPTEMBER 17, 2024

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

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Martech

SEPTEMBER 6, 2024

The Justice Department alleges that Google controls 91% of the market for ad servers, where publishers offer ad space, more than 85% of the market for ad networks, which advertisers use to place ads, and over half of the market for ad exchanges.

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AdExchanger

SEPTEMBER 11, 2024

A publisher, an ad exchange, an ad buyer and an ad server walk into a courtroom. But Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One. No wait, that was on Monday.

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AdExchanger

SEPTEMBER 13, 2024

The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features relatively few DSPs and buy-side competitors. However, in the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence.

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AdExchanger

SEPTEMBER 19, 2024

On this week’s podcast, we open with a refresher on the four antitrust claims being debated at the Google antitrust trial – the ad server, the ad network, the ad exchange and tying those products together – and we analyze the most standout testimony of the week.

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Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge.

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illumin

OCTOBER 22, 2024

The potentially groundbreaking trial began on September 9, 2024, and could mark the beginning of the end for Google’s ad tech business as we know it today. If found guilty, Google would be forced to break up its business and divest its ad server and ad exchange.

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Exchange Wire

JULY 11, 2024

AdPlayer.Pro, an international provider of SaaS digital video ad tech solutions, has rolled out significant feature upgrades to its flagship products. Namely, the official announcement highlights crucial enhancements to the video ad server, including the expanded Prebid Partner integration options, as [.]

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AdExchanger

SEPTEMBER 12, 2023

To enable startups to seamlessly integrate with DSPs, ad servers, ad exchanges, measurement platforms and SSPs, a centralized ecosystem and industrywide support are urgently needed. The post How To Empower Ad Tech Startups: Unified Resources And Government Support appeared first on AdExchanger.

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AdExchanger

APRIL 9, 2024

To help organize the chaos, video ad server Innovid launched a new supply-path optimization product called Harmony Direct to give media buyers the shortest path possible to CTV ad supply. TV inventory shrinks as supply paths proliferate.

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AdExchanger

APRIL 6, 2023

Mobile ad server PadSquad acquired a video ad builder, an ad server and content recognition technology to make a break into connected TV. The post PadSquad Acquires Content Recognition Tech To Break Into CTV appeared first on AdExchanger.

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AdExchanger

JUNE 13, 2024

PilotDesk, an ad ops automation startup founded by the same team that launched the SpringServe ad server, has named its first president. The company will name ad industry veteran Frans Vermeulen to the role, according to an announcement on Thursday.

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AdExchanger

SEPTEMBER 9, 2024

The trial, which begins today, could end in the breakup of Google’s ad tech business, including a forced divestiture of its ad server and ad exchange. Google will spend the next four to six weeks in a Virginia courtroom defending itself against allegations that it operates a monopoly over the digital advertising industry.

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Exchange Wire

JANUARY 30, 2025

AdPlayer.Pro, the worlds leading provider of online video advertising tech solutions, has launched new features in its flagship ad-enabled video player and enhanced its video ad server platforms functionality. According to the companys announcement, some of the latest updates focus on [.]

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AdExchanger

SEPTEMBER 20, 2023

Lenovo is consolidating its media buys to a single ad server to cut costs and run its media more efficiently. The post Why Lenovo Is Consolidating Its Ad Tech appeared first on AdExchanger.

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AdExchanger

SEPTEMBER 6, 2024

On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices, accusing Google of abusing its “dominant positions through the operation of both its publisher ad server and buying tools to restrict competition in the UK.”

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Digiday

OCTOBER 12, 2023

After all, managing your own ad server isn’t budget-friendly or a simple endeavor. However, as the saying goes, nothing valuable comes without effort, and an ad server is undeniably valuable to a certain type of advertiser — the type that can’t see a way forward without one. “We

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Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. The error lasted for 40 seconds on March 15 and had by then been resolved.

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AdExchanger

JANUARY 3, 2024

According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server. Amazon initially disclosed its plan to sunset the ad […] The post Bye-Bye Sizmek!

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Ad Monsters

DECEMBER 19, 2024

It also integrates with data warehouses, ad servers, and chat support. The platform aids campaigns in targeting and real-time availability control, building creative, and automated check-out and billing. Thanks to its partnership with DanAds, Tripadvisor saw a 200% increase in booking revenue and 3000 new advertisers in the first year.

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Oko

OCTOBER 6, 2023

Single Request Architecture is a way of requesting ads from Google Ad Manager’s ad server. It is a Google Publisher Tag set-up feature, at the ad-tag level, that sends all defined ad requests to the GAM ad server at once.

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Exchange Wire

DECEMBER 12, 2022

Manadge, the SaaS advertising management platform connected to SSPs and ad servers, allowed Bayard Média to have a 360-degree view of its advertising revenues. . Manadge will be assisting Bayard Média Développement in the growth of its digital revenues. By using the [.].

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Ad Monsters

JULY 14, 2022

Using an additional ad server to serve ads into your newsletters disrupts a clean operational workflow by introducing an additional system for trafficking, reporting, troubleshooting campaigns, consolidating reports before sending final campaign data to an advertiser, etc. .

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Monetize More

MARCH 6, 2023

They might appear blank spaces on the page where the ad should be displayed. Error Message Ads : These ads display an error message instead of the actual ad content. The error message could be ‘ Ad not found ‘ or ‘ Ad server unavailable.’

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AdPushup

NOVEMBER 29, 2024

But on the technical side, serving video ads wouldn’t be as seamless if not without VAST Tags. VAST Tags works like any ad server’s usual third-party ad tags. We have already covered the benefits of video advertising and how it can help publishers improve their website monetization strategy.

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