Exchange Wire

FEBRUARY 14, 2024

How can the creative ad server help? The post The Renaissance of the Ad Server appeared first on ExchangeWire.com. In association with Clinch In an increasingly complex landscape, activating across multiple platforms can be a serious challenge for marketers.

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Exchange Wire

MARCH 25, 2024

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (March 25th, 2024) their adoption of Unified ID 2.0 The post Clinch Marks Industry Milestone as the First Client-Side Ad Server to Integrate Unified ID 2.0

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Playwire

AUGUST 14, 2022

Despite what you may hear people say across the ad space, ad servers and ad networks are not the same thing. Some ad networks come with hosted ad server capabilities, however. Key Points. They're distinct pieces of online advertising technology, and most publishers use both of them.

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AdPushup

APRIL 26, 2024

It’s not just about connecting publishers and advertisers in order to make advertising seamless, but also to make sure that users see ads that actually matter to them, which takes a lot of ongoing work. If you are a part of the ad tech [.] Adtech is clearly more than a trade between publishers and advertisers.

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Playwire

JULY 7, 2022

Open-source ad servers allow for near-infinite customization. These self-hosted servers aren't right for everyone, but in some cases, they're the only type of ad server that fits the bill. Key Points. But they come with a lot bigger technical requirements for both web and mobile app publishers.

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Playwire

DECEMBER 8, 2022

The humble ad server - it was once a groundbreaking ad tech innovation and has now become the primary mode of delivering advertising on the internet. It may be commonplace, but the ad server remains an extraordinarily important part of web publishers’ revenue strategies.

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Playwire

JULY 3, 2022

To run video ads on your website or app, you're going to need a video ad server. Many ad servers can accommodate video advertising. Google Ad Manager , Kevel , Smart , E-Planning , Epom Ad Server , SpringServe , and Publica are some of the most popular ad servers. Key Points.

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Martech Series

AUGUST 24, 2022

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science,announced a partnership with ANTHYM Technologies , a coalition of free, ad-supported streaming TV platforms. ” said Nick Cartier , Founder and CEO, ANTHYM. ” said Ben Antier , Co-Founder and CEO, Publica. .”

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Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge.

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AdPushup

AUGUST 9, 2022

But first, you must choose an ad server; in the beginning, the majority of tiny publishers got by with either integrating AdSense or signing up for an ad network. But in order to really advance your ad income [.].

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Ad Ops Hero

JANUARY 25, 2021

Ad server is a web server that stores the online ads and deliver it on the various ad slots on the linked websites, social media platforms, and mobile apps. An ad server is just the technology in which the advertising banners are stored and is the means of delivering those ads on the targeted ad slots.

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Playwire

JULY 4, 2022

When people talk about ad serving technology, they're talking about one of the various types of ad servers. Each ad server type comes with its own advantages and disadvantages. Many ad servers combine the capabilities of multiple types of ad servers. Key Points.

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Playwire

DECEMBER 7, 2022

What is an Ad Server? Here’s what an ad server does: An ad server puts ads in front of eyeballs.

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Ad Ops Hero

JANUARY 25, 2021

The third party ad server is a web server that hosts the ads and help the publisher to deliver the ads directly on the websites and mobiles. Third party ad servers are also enables to the publishers to manage their ad campaigns and optimize effectively along with hosting the ads in it.

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Exchange Wire

OCTOBER 12, 2023

The post AdPlayer.Pro Digital Video Ad Tech Provider Rolls Out Ad Server Upgrades appeared first on ExchangeWire.com. According to the official announcement, some of the major enhancements are primarily aimed at bolstering the available reporting features, as well as [.]

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Martech Series

FEBRUARY 14, 2023

SpringServe, now part of Magnite, will serve as TMB’s ad server of record for OTT video content. Magnite, the largest independent sell-side advertising platform, announced TMB (Trusted Media Brands), the leading community-driven entertainment company, has selected Magnite’s Demand Manager as its pre-bid wrapper solution.

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Ad Ops Hero

JANUARY 25, 2021

Online advertising has evolved as and when the technology improved and publishers are enable to serve the interactive ads on their websites using the ad servers and other technologies. However, many people are not aware outside of Ad Ops on how does ad server works.

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Ad Ops Hero

JANUARY 25, 2021

Ad server is the server that is being used to manage the ads that is displayed on the various web pages or the multiple websites. Most of the websites and blogs shows the ads on their web pages to manage the operating cost and maximize the revenue. Advantages of Ad Servers. Advantages of Ad Servers.

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AdExchanger

OCTOBER 6, 2022

The Suite Smell Of Success Xandr CTO Ben John and EVP and GM Mike Welch recently shed some light on how Xandr plans to win in the CTV and video ad-serving market, which is essentially new to Xandr and a capability it’s building. Continue reading » The post Xandr’s POV On The CTV Ad Server Space; Are Sunnier Times Ahead For News?

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Exchange Wire

OCTOBER 17, 2024

Clinch, a leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Advertising Platform, announced today (October 17th, 2024) that Clinch has received the Amazon Ads ad serving certification, enabling it to offer its clients automated, [.]

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TechCrunch Ads

MAY 15, 2024

The announcement signifies a significant shake-up in the streaming giant's advertising approach. © 2024 TechCrunch. All rights reserved. For personal use only.

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Oko

FEBRUARY 16, 2023

Between managing ad operations and bidding, leveraging demand partners, creating technical advances, and more, there are a lot of moving parts that […] The post Best Publisher Ad Servers on the Market appeared first on OKO Digital.

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MobileAds

JANUARY 24, 2021

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. How do ad servers work?

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Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.

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Digiday

DECEMBER 21, 2022

Register to watch more of the discussion and learn how marketers are using innovative ad servers to enhance CTV and linear TV campaigns. As advertisers seek new ways to craft engaging CTV and linear campaigns, many are finding it challenging to manage ads across increasingly disparate channels.

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Exchange Wire

AUGUST 30, 2023

The post Adform Ad Server to Unlock Data Insight Capabilities in Collaboration with Lenovo appeared first on ExchangeWire.com.

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AdExchanger

SEPTEMBER 17, 2024

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

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AdExchanger

SEPTEMBER 11, 2024

A publisher, an ad exchange, an ad buyer and an ad server walk into a courtroom. But Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One. No wait, that was on Monday.

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Adweek

OCTOBER 5, 2022

Wednesday iHeartMedia subsidiary Triton Digital launched a new version of its ad server platform, Tap, in an effort to make ad monetization and managing less laborious for publishers. Top line The goal here was to make the interface "super quick," according to Triton Digital chief product officer Benjamin Masse.

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Exchange Wire

JULY 11, 2024

AdPlayer.Pro, an international provider of SaaS digital video ad tech solutions, has rolled out significant feature upgrades to its flagship products. Namely, the official announcement highlights crucial enhancements to the video ad server, including the expanded Prebid Partner integration options, as [.]

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AdExchanger

SEPTEMBER 19, 2024

On this week’s podcast, we open with a refresher on the four antitrust claims being debated at the Google antitrust trial – the ad server, the ad network, the ad exchange and tying those products together – and we analyze the most standout testimony of the week.

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AdExchanger

SEPTEMBER 13, 2024

The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features relatively few DSPs and buy-side competitors. However, in the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence.

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Adweek

JUNE 6, 2022

Microsoft and AT&T finalized the sale for AT&T's ad-tech business Xandr, building up Microsoft's connected TV advertising business. Xandr operates a full ad-tech stack, including both demand- and sell-side platforms, plus its ad server, as well as other features.

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MediaFuse

JULY 23, 2014

Below you will find an up to date list of the leading ad servers, ad exchanges, SSPs, and rich media vendors in 2015. Ad Servers. Ad Exchanges. Google’s Ad-Exchange. Google Ad Exchange. The post LEADING AD SERVERS, AD EXCHANGES, SSPS, & RICH MEDIA OF 2015 appeared first on MediaFuse.

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AdExchanger

JUNE 13, 2024

PilotDesk, an ad ops automation startup founded by the same team that launched the SpringServe ad server, has named its first president. The company will name ad industry veteran Frans Vermeulen to the role, according to an announcement on Thursday.

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AdExchanger

SEPTEMBER 9, 2024

The trial, which begins today, could end in the breakup of Google’s ad tech business, including a forced divestiture of its ad server and ad exchange. Google will spend the next four to six weeks in a Virginia courtroom defending itself against allegations that it operates a monopoly over the digital advertising industry.

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AdExchanger

SEPTEMBER 6, 2024

On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices, accusing Google of abusing its “dominant positions through the operation of both its publisher ad server and buying tools to restrict competition in the UK.”

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