Martech

JUNE 13, 2024

Market dominance and antitrust The dominance of a few major players in the digital advertising space raises concerns about market competition and antitrust issues. Google operates the largest ad server, inventory exchange and bidding exchange, representing both the bidder and the seller in the marketplace.

Marketing 117

Marketing Machine Learning Ad Server Video Ads 117

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. When a user opens the publisher’s app, a piece of ad real estate is generated.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Smart-Hub

AUGUST 8, 2023

At its core, B2B programmatic advertising is the automated buying and selling of online advertising space, tailored specifically towards businesses rather than individual consumers. It not only streamlines the ad buying process but also helps reach a professional audience in real-time, thereby optimizing ad performance and efficiency.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Monetize More

APRIL 13, 2023

Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

YieldBird

JUNE 22, 2023

This includes details about their ad space, audience, and targeting options. User Visit : An ad request is triggered when a user lands on a publisher’s website. Ad Request : The publisher’s SSP sends the ad request to multiple ad exchanges and Demand Side Platforms (DSPs) connected to the SSP.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

YieldBird

JUNE 22, 2023

This includes details about their ad space, audience, and targeting options. User Visit : An ad request is triggered when a user lands on a publisher’s website. Ad Request : The publisher’s SSP sends the ad request to multiple ad exchanges and Demand Side Platforms (DSPs) connected to the SSP.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

MediaFuse

JUNE 17, 2017

In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. Regardless of the outcome, this is undoubtedly a time of epic transformation for the ad tech space.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Impressions 52

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

JUNE 2, 2022

The ad exchange follows this up with an auction to select the winning ad creative. Finally, the ad creative is displayed on the publisher’s site after it has been retrieved from the ad server. It is not feasible for agencies to buy display ads from the same sites at 10 different places and pay 10 different prices.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Smart-Hub

JULY 6, 2021

Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services. Ad Operations workflow entails a bunch of different tasks and isn’t limited just to campaign planning and implementation.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

YieldBird

AUGUST 23, 2023

Distinguish Anomalies: Understanding the setup of your ad space is crucial to know what behaviors are not standard for our settings. Be aware of whether you expect high occupancy with direct campaigns, Header Bidding involving multiple SSP platforms, or a video player with an ad block option.

Header Bidding 52

Header Bidding Advertising Ad Exchange Impressions 52

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. You have plenty of options in that regard, but the easiest one is through mobile advertising.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Smart-Hub

AUGUST 2, 2022

The revenue management and revenue officer look explicitly for these opportunities and facilitates progress in this direction, such as allocating advertising budgets across different ad spaces and placements to generate more revenue. Creation of reports.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

Adtelligent

JUNE 9, 2021

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. They help set up ad campaigns, video ads, reporting, and more.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Monetize More

JULY 28, 2022

Publishers can choose to allow their ads to be displayed on Open Bids, allowing them to receive revenue from all of the ads shown on the platform. Header bidding runs on a user’s browser while Open Bidding runs on an ad server, making it easier for the user’s device to load the overall ad setup.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72