Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. One of these, Protected Audience API (PAAPI), is rethinking remarketing ( behavioral targeting ) with exceptional features and strengthening user privacy.

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Audience Cookies Ad Server Viewability 52

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. The illustration below shows the selling process of ad space with an SSP via RTB.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

MNTN

AUGUST 30, 2024

Advertisers like you can benefit from header bidding by gaining access to a wider assortment of available inventory, increasing your reach, and improving audience relevance. RTB allows you to bid on ad impressions as they become available in real time. Header bidding allows multiple bids to occur before the ad server is called.

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Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

Advertisers like you can benefit from header bidding by gaining access to a wider assortment of available inventory, increasing your reach, and improving audience relevance. RTB allows you to bid on ad impressions as they become available in real time. Header bidding allows multiple bids to occur before the ad server is called.

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Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. Ad Targeting Options. Header Bidding Support.

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Mobile Ads Ad network Header Bidding CPM 75

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Automatad Inc.

FEBRUARY 20, 2023

Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. What Is Google Ad Manager for Publishers?

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Brid.tv

AUGUST 19, 2022

At almost the same time, the video player also requests a video advertisement from the publisher’s ad server. The ad server sends back a code, known as an ad markup , telling the player exactly which advertisement to serve. How Much Do Video Ads Cost? Join a Reliable Video Ad Network (Or Several).

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Video Ads Ad network Ad Server Ad Inventory 96

Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. But in the unified auction, it performs a server-to-server auction. The ad server is mostly Google Ad Manager.

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Monetize More

MARCH 10, 2023

By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. How can publishers increase their RPM?

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Header Bidding CPM Ad Inventory Impressions 73

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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Smart-Hub

AUGUST 8, 2023

This sophisticated digital tool leverages algorithms and machine learning to automate the purchase of ad space, targeting key decision-makers within businesses through digital channels. The real-time bidding (RTB) system allows for seamless and instantaneous ad space purchases on the backbone of data-driven decisions.

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Advertising Ad Server Video Ads Ad Exchange 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

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MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

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Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

YieldBird

JUNE 22, 2023

SSPs also assist in analyzing and sharing audience insights, such as demographics and interests, making the inventory more valuable to advertisers. In the programmatic ecosystem, SSPs are crucial in facilitating automatic auctions for ad inventory and connecting publishers with multiple ad exchanges and demand partners.

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Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

YieldBird

JUNE 22, 2023

SSPs also assist in analyzing and sharing audience insights, such as demographics and interests, making the inventory more valuable to advertisers. In the programmatic ecosystem, SSPs are crucial in facilitating automatic auctions for ad inventory and connecting publishers with multiple ad exchanges and demand partners.

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Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

MNTN

MARCH 18, 2024

Real-Time Bidding Header bidding is a pre-auction process that allows publishers to simultaneously solicit bids from multiple advertisers or demand sources before calling the ad server, ensuring that they get the highest possible bid for their ad space. How Does Real-Time Bidding Work?

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Header Bidding Ad Inventory Ad Space Impressions 52

Single Grain

NOVEMBER 14, 2023

This gives you the opportunity to test different ad creatives, targeting parameters and campaign strategies without committing significant financial resources upfront. From Facebook to Google to Amazon, these sites have enormous and highly engaged audiences, as well as increasingly sophisticated audience targeting systems.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

AUGUST 8, 2023

Programmatic advertising is an automated approach to buying and selling digital ad space in real time. The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. Collaborated to develop an omnichannel digital marketing strategy.

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Advertising Ad Space Impressions Healthcare 52

MNTN

SEPTEMBER 30, 2024

Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience. Every time a user visits a website, the following steps occur in the RTB process: The publisher’s ad server sends a request to an ad exchange.

Header Bidding 52

Header Bidding Ad Exchange Impressions Ad Server 52

MNTN

SEPTEMBER 30, 2024

Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience. Every time a user visits a website, the following steps occur in the RTB process: The publisher’s ad server sends a request to an ad exchange.

Header Bidding 52

Header Bidding Ad Exchange Impressions Ad Server 52

MNTN

SEPTEMBER 30, 2024

Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience. Every time a user visits a website, the following steps occur in the RTB process: The publisher’s ad server sends a request to an ad exchange.

Header Bidding 52

Header Bidding Ad Exchange Impressions Ad Server 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

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Clearcode

AUGUST 8, 2023

Anonymization is often used by AdTech platforms to: Perform statistical analysis Conduct basic audience segmentation Generate insights Encryption Encryption is a security measure that involves transforming data into a coded form — often referred to as ciphertext — that cannot be understood by anyone who doesn’t have the key to decode it.

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Monetize More

OCTOBER 20, 2022

Leaderboards command high placement in the ad space, forcing users to scroll past them in order to get to the content they want. Their size commands attention, and their position in a sea of ads screams “click me!” 6- Ad Server Acceptance. Why Use Leaderboard Advertising? 5- Smooth User Experience.

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Banner Click Through Rate Viewability Pop-Up 98

AdvertiseMint

NOVEMBER 7, 2023

Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers? Ad networks serve as a pivotal intermediary between publishers and advertisers. For Publishers : Ad networks are indispensable.

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OpenX

SEPTEMBER 11, 2024

As a result, advertisers gain access to precise, actionable metrics through seamless ad server integrations. For audiences, adaptive streaming is a dramatic improvement over traditional ad serving. The viewing experience with adaptive streaming delivers high-quality video ads in display with instant load times and no lag.

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Conversion Rate Video Ads CPC Ad Server 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back.

Header Bidding 40

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Automatad Inc.

JANUARY 23, 2023

The digital advertising industry is no exception to this trend, as advertisers and publishers want to reach their targeted audiences quickly and efficiently. As the name suggests, the header bidding wrapper wraps all relevant demands for the ad space during real-time bidding (RTB). What does this mean?

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Monetize More

APRIL 13, 2023

Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Automatad Inc.

NOVEMBER 16, 2023

Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. Programmatic guaranteed: You negotiate with the buyer at a fixed price and terms for the guaranteed ad space. The buyer has to buy the ad space designated for them at a fixed price.

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CPM Viewability Ad Server Ad Space 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

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Brid.tv

APRIL 4, 2024

To help, in this article, I will cover the basics for choosing the most optimal ad formats for your website. Choosing the Best Ad Formats for Your Website For starters, I suggest selecting ad formats based on your website design, the content that you have on your website and your user base.

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Video Ads Ad network Rich Media Non-Profit 52

Automatad Inc.

OCTOBER 26, 2023

With this simple guide on video ad monetization – explore strategies, hacks, tips, and Video ad optimization techniques to help you boost your ad revenue and make the most of the video ads. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Automatad Inc.

JANUARY 15, 2024

This allows publishers to deliver the optimal mix of compelling content and engaging ads to the right audience at the right time. Programmatic makes the video ads less interruptive, hooks up the users for a long time, generates high revenue, and is highly efficient. and AppNexus.

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Advertising Video Ads CPM Machine Learning 52