Ad Server Ad Space Communications 
Clearcode
JULY 24, 2023
By leveraging SSPs, publishers can tap into real-time bidding (RTB) media transactions, selling display, video, and native ad space to advertisers on an impression-by-impression basis. Publishers use SSPs to streamline ad operations and maximize their efficiency and revenue potential. Server-to server integrations.
Smart-Hub
AUGUST 8, 2023
At its core, B2B programmatic advertising is the automated buying and selling of online advertising space, tailored specifically towards businesses rather than individual consumers. It not only streamlines the ad buying process but also helps reach a professional audience in real-time, thereby optimizing ad performance and efficiency.
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MNTN
MARCH 18, 2024
Real-Time Bidding Header bidding is a pre-auction process that allows publishers to simultaneously solicit bids from multiple advertisers or demand sources before calling the ad server, ensuring that they get the highest possible bid for their ad space. How Does Real-Time Bidding Work?
Lemonads
JANUARY 3, 2021
Its efficiency, along with its advantages for both advertisers (quick access to competitively priced ad space) and publishers (greater yield on inventory combined with data monetization possibilities), have pushed RTB and programmatic to new heights. It’s not hard to see where the popularity of the OpenRTB protocol has come from.
Automatad Inc.
JANUARY 23, 2023
As the name suggests, the header bidding wrapper wraps all relevant demands for the ad space during real-time bidding (RTB). A header bidding wrapper works as a container that holds the adapters, allowing publishers to manage multiple ad partners in a unified way. What does this mean? What is a header bidding wrapper?
Clearcode
AUGUST 8, 2023
However, the mathematical protocols of MPC do not attempt to hide the identities of the participants; this can be achieved by adding an anonymous-communication protocol. By adopting differential privacy, federated learning, and homomorphic encryption , SSPs can effectively protect user data while optimizing ad placements.
Monetize More
OCTOBER 13, 2022
Better content and ad quality. With Dynamic Floors, we are able to communicate price floors to all connected marketplaces as part of the bid request. Save time and money with this plug & play tool that connects to your existing ad stack. It is compatible with any ad server, so there’s minimal setup.
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