Automatad Inc.

OCTOBER 26, 2023

There are two types: server-side and client-side. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. To make it work, you need a video player, a header bidding wrapper, a video ad server, and advertisers.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

JULY 24, 2019

Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding. Benefits of Getting More Bid Requests for Revenue, Fill Rates Second is competition. You're adding more ad networks here.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

Automatad Inc.

JANUARY 23, 2023

As the name suggests, the header bidding wrapper wraps all relevant demands for the ad space during real-time bidding (RTB). The wrapper selects the demand partner with the highest bid and passes the bid (along with the ad creative) to the ad server via a key value. What does this mean?

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

AdvertiseMint

NOVEMBER 7, 2023

Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers? Ad networks serve as a pivotal intermediary between publishers and advertisers.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Automatad Inc.

NOVEMBER 23, 2023

An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites. Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the ad space.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Monetize More

APRIL 13, 2023

Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Single Grain

AUGUST 8, 2023

Programmatic advertising is an automated approach to buying and selling digital ad space in real time. The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. Work With Us What Is Programmatic Advertising (with Examples)?

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Automatad Inc.

NOVEMBER 16, 2023

Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. Programmatic guaranteed: You negotiate with the buyer at a fixed price and terms for the guaranteed ad space. The buyer has to buy the ad space designated for them at a fixed price.

CPM 52

CPM Viewability Ad Server Ad Space 52

Clearcode

MARCH 21, 2023

Ad networks appeared in the mid 90’s and were one of the pioneers of advertising technology. The purpose of ad networks has been the same since the beginning — to help advertisers purchase available ad space across various publishers. Advertisers create campaigns using the ad network’s campaign management system.

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Ad network Header Bidding Ad Ops Ad Server 52

Monetize More

JUNE 2, 2022

The ad exchange follows this up with an auction to select the winning ad creative. Finally, the ad creative is displayed on the publisher’s site after it has been retrieved from the ad server. Programmatic Ads Benefits. Advertisers want to buy ad space from one source for the ideal price.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. What to Look for in a Video Ad Network? This network lets publishers monetize videos with top-quality demand at premium rates.

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Ad network Video Ads Header Bidding CPM 40

Brid.tv

AUGUST 31, 2022

Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display. How to Buy OTT Ads. Ideally, you’ll want to aim for a mix of the two.

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Advertising Video Ads Ad Server Cookies 52

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. The platform supports different types of banner and video ads, making it suitable for all mobile apps.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Brid.tv

DECEMBER 20, 2022

Once that has been done, all you need to do is keep track of analytics and adjust any variables to maximize ad revenue. With the right mobile advertising platform by your side, you will be able to easily sell ad inventory, achieve higher ad fill rates , and generate more revenue. How does in-app advertising work?

Advertising 75

Advertising CPM Mobile Ads CPC 75

Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. They help set up ad campaigns, video ads, reporting, and more.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Clearcode

JULY 24, 2023

By leveraging SSPs, publishers can tap into real-time bidding (RTB) media transactions, selling display, video, and native ad space to advertisers on an impression-by-impression basis. Publishers use SSPs to streamline ad operations and maximize their efficiency and revenue potential. How Does a Supply-Side Platform (SSP) Work?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Publishers are thus able to make passive income through app ads. Find out more about MobFox here.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

JULY 28, 2022

Publishers can choose to allow their ads to be displayed on Open Bids, allowing them to receive revenue from all of the ads shown on the platform. Header bidding runs on a user’s browser while Open Bidding runs on an ad server, making it easier for the user’s device to load the overall ad setup.

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Header Bidding Ad Exchange Cookies Ad network 72

Monetize More

MAY 31, 2022

Let’s say your site gets half a million impressions daily, your specific monetization partner gets half a million opportunities to buy ad space. A publisher can view their rCPM metric statistics through their ad server’s data monitoring tools. Publishers using their own ad server can check their eCPM metrics.

CPM 119

CPM Header Bidding Fill rate Impressions 119