Monetize More

JANUARY 10, 2023

Ad Server Setup: An ad server setup score can be used to assess the overall performance of ad units, including metrics such as ad delivery, ad fill rate, and click-through rate (CTR). The score can also consider other factors such as ad targeting, ad placement, and ad optimization.

Header Bidding 52

Header Bidding Ad Inventory Click Through Rate Ad Server 52

Clearcode

FEBRUARY 26, 2023

Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website. The Main Advantages of Client-Side Ad Insertion What Is Server-Side Ad Insertion (SSAI)?

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Clearcode

SEPTEMBER 11, 2023

Key Features of a Demand-Side Platform (DSP) When developing a DSP, it’s essential to focus on the most important features of the platform, such as budgeting (aka, an ad banker), bidder, integrations, the user interface, the user profile database, the reporting module, the campaign tracker, and the ad server.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Monetize More

MAY 23, 2023

Another approach to maximizing in-game advertising revenue is creating unique, branded ads targeted to specific audiences. Publishers must be mindful of how they implement ads, ensuring that they are seamlessly integrated into the game and enhance the player’s experience rather than detract from it.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Clearcode

JANUARY 22, 2023

This type of secure data collaboration can power many programmatic advertising processes, such as ad targeting and measurement. different servers). The matched data can then be used for ad targeting, measurement and analysis.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Clearcode

JULY 24, 2023

Each time the publisher’s webpage loads, an ad request is sent to multiple ad exchanges and sometimes straight to demand-side platforms, either directly from the webpage to an SSP or from the publisher’s ad server to an SSP. The winning bid is then sent back to the website, where the ad is shown to the user.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Clearcode

AUGUST 8, 2023

Homomorphic encryption allows DSPs to perform computations on encrypted data without decrypting it, thereby securing data while still making it usable for ad targeting. DMPs can use these techniques to create anonymized or pseudonymized user segments, enabling precise ad targeting without compromising individual user privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Paleo AdTech

DECEMBER 10, 2023

Dave Morgan is the CEO and founder of Simulmedia , which provides a scaled ad targeting platform for TV and video games. In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies.

Media 52

Media Ad Server Ad network Ad Tech 52

Smart-Hub

AUGUST 8, 2023

Developed by the Interactive Advertising Bureau (IAB), VAST tags are a form of XML script used to structure ad tags that call video content and tracking pixels to serve video ads correctly across various platforms. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Brid.tv

AUGUST 19, 2022

At almost the same time, the video player also requests a video advertisement from the publisher’s ad server. The ad server sends back a code, known as an ad markup , telling the player exactly which advertisement to serve. Some things to look for include geographic or contextual ad targeting.

Video Ads 96

Video Ads Ad network Ad Server Ad Inventory 96

Monetize More

MARCH 10, 2023

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Ad Monsters

JULY 2, 2024

YY: How does Yahoo Creative address the challenges of identity changes in online ad-targeting? TG: Yahoo Creative is backed by Yahoo Identity Solutions, which encompasses Yahoo ConnectID and Next-Gen Solutions.

Cookies 116

Cookies Brand Awareness Advertising Audience 116

Paleo AdTech

AUGUST 10, 2021

Dave Morgan is the CEO and founder of Simulmedia , which provides a scaled ad targeting platform for TV and video games. In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies.

Media 40

Media Ad Server Ad network Ad Tech 40

Paleo AdTech

DECEMBER 10, 2023

.” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually. “G.M.

Media 52

Media Click Through Rate Rich Media Ad Server 52

Monetize More

MARCH 10, 2023

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

Monetize More

APRIL 19, 2023

Mediavine’s technology is designed to maximize ad performance and revenue for publishers. Mediavine also employs machine learning algorithms to analyze traffic and user behavior, optimizing ad placement and increasing publisher revenue. This tool helps you troubleshoot all ad tag issues so that you can scale revenue on your own.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

MNTN

MARCH 14, 2024

Auction Process : The SSP conducts an auction among interested buyers, who bid on the ad impression in real time. The highest bidder wins the right to display their ad to the user. With each SSP taking a small percentage of revenue, this business model can start to add up quickly for advertisers.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Brid.tv

AUGUST 23, 2022

Let’s take a look at some of the major features to look for in an OTT ad network. Targeting Options. The better targeted an ad is, the better it will perform. According to Hubspot , ad targeting is the main way for advertisers to drive demand and optimize campaigns.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Clearcode

MARCH 13, 2023

Geolocation and Location Targeting To protect the displays from security threats, publishers (i.e. They display ads and report on the results, including latitude/longitude positions and geo information like address, zip, region, using first-party ad servers and/or CMS systems.

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

YieldBird

JUNE 14, 2023

Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This process can involve fetching ads from the ad server or ad exchange based on real-time bidding or programmatic advertising algorithms.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This process can involve fetching ads from the ad server or ad exchange based on real-time bidding or programmatic advertising algorithms.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Automatad Inc.

FEBRUARY 29, 2024

It also blocks third-party tracking like ad targeting , measurement , and analytics. Blacklist contains the domains, URLs, links, and HTTP calls sent to known ad servers or platforms to fetch ads. Regex is a pattern-matching technique that matches the ad calls in the website with the filter list to block them.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Paleo AdTech

MAY 24, 2023

.” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually. “G.M.

Media 40

Media Click Through Rate Rich Media Ad Server 40

Clearcode

MARCH 21, 2023

Here’s a step-by-step explanation of how an ad network works: An ad network partners with a vast number of publishers to provide advertisers with large amounts of inventory. Advertisers create campaigns using the ad network’s campaign management system. Who Can Benefit From Building an Ad Network?

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Clearcode

JANUARY 22, 2023

What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? A DCO tool can be used with display, social, video and audio ads. What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? We explain the differences below.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Automatad Inc.

NOVEMBER 16, 2023

Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. Install high-impact ad units: Try high-impact ad units to maximize the CPM, like interstitial ads , which are 100% effective on viewability and Video ads.

CPM 52

CPM Viewability Ad Server Ad Space 52

Brid.tv

NOVEMBER 22, 2022

Users who choose this platform will also get a dedicated account manager to help them monitor ad performance and optimize their campaigns. Key Features: Comes with automatic optimization features Excellent ad targeting options Supports advertising in multiple languages Dedicated account manager Comes with a regularly updated SDK.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Automatad Inc.

NOVEMBER 23, 2023

Data analysis: SSPs analyze user data to understand preferences, behaviors, and demographics, allowing for targeted ad placements. Advanced platforms leverage machine learning algorithms to refine their understanding of user behavior continuously, improving ad targeting accuracy. How Does SSPs Benefit Publishers?

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Clearcode

OCTOBER 21, 2024

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on ad servers.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Brid.tv

DECEMBER 20, 2022

For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. Smaato is an ad platform with a proprietary ad server.

Advertising 75

Advertising CPM Mobile Ads CPC 75

VideoWeek

JANUARY 27, 2023

.” Disney+ to Get Hulu’s Targeting, Signs Up Alternative Currencies Disney Advertising plans to roll out Hulu’s ad targeting capabilities to Disney+, the company revealed at its annual Tech and Data Showcase on Wednesday. That Ad server is now powering Hulu and is at the heart of the ads on Disney+.”

Ad Tech 59

Ad Tech Media Agency Ad Server 59

Single Grain

NOVEMBER 14, 2023

Ad placements include: Desktop newsfeed Mobile newsfeed Desktop right sidebar Stories Messenger Marketplace It is a self-serve platform, meaning anyone can sign up and start running ads for their business. Adblade requires a minimum ad spend of $50, after which average CPC rates range from $0.50

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

AUGUST 8, 2023

PubMatic offered enterprise-level support, guiding Local Now on signal passing, inventory curation, and ad server integration. Key Results: Local Now witnessed a rapid increase in revenue and a significant rise in ad requests. Key Results: The visibility of their ads increased from 56% to more than 70%.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69