Ad Server, Ad Targeting and Ad Tech

Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier

Digiday

JANUARY 22, 2023

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said.

Ad Targeting

Ad Targeting Ad Server Geo targeting Ad Tech

How Netflix could up the ante for advertisers as it explores solutions to its ad tech conundrum

Digiday

MARCH 19, 2023

Sources said outcomes could include the streaming service overhauling its relationship with Microsoft, which has powered Netflix’s ad tech. Sources familiar with Netflix’s early conversations suggested they were a precursor to the streaming giant eventually building or buying its own ad tech.

Ad Tech

Ad Tech Ad Server Advertising Conversion

UK finally opens antitrust probe of Google’s role in the adtech stack

TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Server

Ad Server Ad Exchange Demand Side Platform Ad Targeting

‘It’s a head scratcher’: The cases for and against Netflix picking Microsoft to power its advertising business

Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. “It’s a head scratcher,” said one agency executive.

Ad Server

Ad Server Advertising Ad Tech Agency

A Mission to Help Publishers Adapt and Thrive in an Ever-changing Digital Media World — a Q&A With Jana Meron

Ad Monsters

MARCH 22, 2023

Jana Meron , the founder of Lioness Strategies and seasoned digital media monetization and data strategy leader, is passionate about the world of digital ad tech. We can use the data we get from the ads for audience development. But there are a lot of publishers who haven’t updated their ad hierarchy.

Media

Media Ad Server Cookies ROI

The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Tech

Ad Tech Ad Server Agency Media

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Unity Ads 9.

Ad network

Ad network Mobile Ads Header Bidding CPM

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

13. Dave Morgan – keeping it Real(Media), TACODA and Simulmedia

Paleo AdTech

DECEMBER 10, 2023

Dave Morgan is the CEO and founder of Simulmedia , which provides a scaled ad targeting platform for TV and video games. In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies. A future guest? We’ll see.

Media

Media Ad Server Ad network Ad Tech

10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Let’s take a look at some of the major features to look for in an OTT ad network.

Header Bidding

Header Bidding Advertising Ad Exchange Video Ads

Benefits of Using VAST Tags for B2B Programmatic Advertising Campaign

Smart-Hub

AUGUST 8, 2023

Developed by the Interactive Advertising Bureau (IAB), VAST tags are a form of XML script used to structure ad tags that call video content and tracking pixels to serve video ads correctly across various platforms. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising

Advertising Ad Server Video Ads Ad Exchange

13. Dave Morgan – keeping it Real(Media), TACODA and Simulmedia

Paleo AdTech

AUGUST 10, 2021

Dave Morgan is the CEO and founder of Simulmedia , which provides a scaled ad targeting platform for TV and video games. In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies. A future guest? We’ll see.

Media

Media Ad Server Ad network Ad Tech

The WIR: Salto Shuts Down, IAB Tech Lab Launches Decarbonisation Initiative, and Disney+ Reveals Targeting Plans

VideoWeek

JANUARY 27, 2023

Tech Lab will work with Scope3 and Ad Net Zero to figure out a standard for quantifying carbon emissions across ad tech vendors. A framework will then be established for how these figures are transmitted between agencies, publishers, and ad tech partners.

Ad Tech

Ad Tech Media Agency Ad Server

Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

JUNE 14, 2023

Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This process can involve fetching ads from the ad server or ad exchange based on real-time bidding or programmatic advertising algorithms.

Click Through Rate

Click Through Rate Viewability Fill rate Ad Inventory

Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

JUNE 14, 2023

Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This process can involve fetching ads from the ad server or ad exchange based on real-time bidding or programmatic advertising algorithms.

Click Through Rate

Click Through Rate Viewability Fill rate Ad Inventory

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them.

First-Party Cookies

First-Party Cookies Cookies Header Bidding Ad Tech

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

VideoWeek

JUNE 16, 2023

Within the main Uber app, video ads will run when users are waiting for their ride to arrive, with some vehicles also carrying tablets which will play video ads too. Within Uber Eats, ads will run after customers place orders, up until their order arrives. Read on VideoWeek.

Video Ads

Video Ads Retail Media Ad Tech

12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Supported Ad Formats Minimum Traffic Banner Ads Interstitial Ads Playable Ads Rewarded Video Ads N/A.

Header Bidding

Header Bidding Banner A/B Testing Video Ads

The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

VideoWeek

APRIL 26, 2024

First-party data is also attached to these profiles to enable audience targeting, while WBD says clean room solutions provided by Snowflake will enable advertisers to fold in their own data. Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio.

Non-Profit

Non-Profit Cookies Audience Ad Tech

AdTech Trends

Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier

How Netflix could up the ante for advertisers as it explores solutions to its ad tech conundrum

Trending Sources

UK finally opens antitrust probe of Google’s role in the adtech stack

‘It’s a head scratcher’: The cases for and against Netflix picking Microsoft to power its advertising business

A Mission to Help Publishers Adapt and Thrive in an Ever-changing Digital Media World — a Q&A With Jana Meron

The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools

20 Best Mobile Ad Networks for Publishers and App Developers

The Best Mobile Ad Networks For 2023

13. Dave Morgan – keeping it Real(Media), TACODA and Simulmedia

10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Benefits of Using VAST Tags for B2B Programmatic Advertising Campaign

13. Dave Morgan – keeping it Real(Media), TACODA and Simulmedia

The WIR: Salto Shuts Down, IAB Tech Lab Launches Decarbonisation Initiative, and Disney+ Reveals Targeting Plans

Why Is Ad Refreshing Vital for Digital Publishers?

Why Is Ad Refreshing Vital for Digital Publishers?

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

12 Best Mobile App Monetization Platforms for Publishers in 2023

The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

Stay Connected