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How Publishers Can Make More Money With AdTech

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Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting.

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What’s the Difference Between CSAI and SSAI?

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Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website. The Main Advantages of Client-Side Ad Insertion What Is Server-Side Ad Insertion (SSAI)?

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The Evolution of Google’s Privacy Sandbox

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FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. The Electronic Frontier Foundation (EFF) also criticized FLoC , calling it a breach of user trust.

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