Ad Server, Ad Targeting and Fill rate

How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue.

Header Bidding

Header Bidding Fill rate Ad Server Audience

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. The following parameters are mandatory for detailed targeting: #1. Demographic Location.

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

Key Features of an SSP

Clearcode

JULY 24, 2023

Each time the publisher’s webpage loads, an ad request is sent to multiple ad exchanges and sometimes straight to demand-side platforms, either directly from the webpage to an SSP or from the publisher’s ad server to an SSP. The winning bid is then sent back to the website, where the ad is shown to the user.

Header Bidding

Header Bidding Demand Side Platform Ad Exchange Ad Inventory

Ad Optimization made easy with an AdOps Grader

Monetize More

JANUARY 10, 2023

Ad Server Setup: An ad server setup score can be used to assess the overall performance of ad units, including metrics such as ad delivery, ad fill rate, and click-through rate (CTR). How the AdOps Grader Works?

Header Bidding

Header Bidding Ad Inventory Click Through Rate Ad Server

What’s the Difference Between CSAI and SSAI?

Clearcode

FEBRUARY 26, 2023

Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website. The Main Advantages of Client-Side Ad Insertion What Is Server-Side Ad Insertion (SSAI)?

Ad Server

Ad Server Video Ads Communications Fill rate

Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

JUNE 14, 2023

Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This process can involve fetching ads from the ad server or ad exchange based on real-time bidding or programmatic advertising algorithms.

Click Through Rate

Click Through Rate Viewability Fill rate Ad Inventory

Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

JUNE 14, 2023

Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This process can involve fetching ads from the ad server or ad exchange based on real-time bidding or programmatic advertising algorithms.

Click Through Rate

Click Through Rate Viewability Fill rate Ad Inventory

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

Ad network

Ad network Mobile Ads Header Bidding CPM

10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

AUGUST 23, 2022

Let’s take a look at some of the major features to look for in an OTT ad network. Targeting Options. The better targeted an ad is, the better it will perform. According to Hubspot , ad targeting is the main way for advertisers to drive demand and optimize campaigns. Yield Optimization Tools.

Header Bidding

Header Bidding Advertising Ad Exchange Video Ads

How to Design and Build an Ad Network?

Clearcode

MARCH 21, 2023

Here’s a step-by-step explanation of how an ad network works: An ad network partners with a vast number of publishers to provide advertisers with large amounts of inventory. Advertisers create campaigns using the ad network’s campaign management system. Who Can Benefit From Building an Ad Network?

Ad network

Ad network Header Bidding Ad Ops Ad Server

What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

NOVEMBER 23, 2023

Data analysis: SSPs analyze user data to understand preferences, behaviors, and demographics, allowing for targeted ad placements. Advanced platforms leverage machine learning algorithms to refine their understanding of user behavior continuously, improving ad targeting accuracy. How Does SSPs Benefit Publishers?

Header Bidding

Header Bidding Ad Inventory Ad Exchange Demand Side Platform

How to Set up a Programmatic Direct Deal in Google Ad Manager

Automatad Inc.

NOVEMBER 16, 2023

Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. Anchor ads are another good option to increase viewability, as they will be on the user’s page and viewpoint for the entire duration of the visit.

CPM

CPM Viewability Ad Server Ad Space

12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

NOVEMBER 22, 2022

Users who choose this platform will also get a dedicated account manager to help them monitor ad performance and optimize their campaigns. Key Features: Comes with automatic optimization features Excellent ad targeting options Supports advertising in multiple languages Dedicated account manager Comes with a regularly updated SDK.

Header Bidding

Header Bidding Banner A/B Testing Video Ads

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

DECEMBER 20, 2022

For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. Smaato is an ad platform with a proprietary ad server.

Advertising

Advertising CPM Mobile Ads CPC

Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

AUGUST 8, 2023

Case Study 5: Local Now Experienced an Impressive 282% YoY Revenue Increase by Leveraging Server-Side Programmatic Advertising Advertiser: Local Now American OTT service Advertising Agency That Drove Success : PubMatic Challenge : Local Now sought a select group of partners to enhance their expansion across CTV and streaming platforms.

Advertising

Advertising Ad Space Impressions Healthcare

AdTech Trends

How Publishers Can Make More Money With AdTech

The Best Mobile Ad Networks For 2023

Trending Sources

Key Features of an SSP

Ad Optimization made easy with an AdOps Grader

What’s the Difference Between CSAI and SSAI?

Why Is Ad Refreshing Vital for Digital Publishers?

Why Is Ad Refreshing Vital for Digital Publishers?

20 Best Mobile Ad Networks for Publishers and App Developers

10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

How to Design and Build an Ad Network?

What is a Supply-Side Platform (SSP) – A Guide for Publishers

How to Set up a Programmatic Direct Deal in Google Ad Manager

12 Best Mobile App Monetization Platforms for Publishers in 2023

The Ultimate Guide to In-App Advertising for Publishers

Best Programmatic Advertising Case Studies for Exceptional ROAS

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