AdExchanger

SEPTEMBER 6, 2024

On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices, accusing Google of abusing its “dominant positions through the operation of both its publisher ad server and buying tools to restrict competition in the UK.”

Ad Tech 94

Ad Tech Ad Server Marketing Advertising 94

AdPushup

SEPTEMBER 8, 2024

An ad server is advertising software hosted on a server, used by publishers and ad networks to facilitate and manage ads. Check out our list of the top Ad Servers for publishers.

Ad Server 52

Ad Server Ad network Advertising Ad Ops 52

Digiday

SEPTEMBER 18, 2024

Related Insights Google on Trial Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused Read More The U.S. DFP’ and ‘AdX, et al. debated extensively ( see right ).

Ad Tech 96

Ad Tech Ad Server Ad Exchange Media 96

AdPushup

APRIL 26, 2024

It’s not just about connecting publishers and advertisers in order to make advertising seamless, but also to make sure that users see ads that actually matter to them, which takes a lot of ongoing work. If you are a part of the ad tech [.]

Ad Server 98

Ad Server Ad Tech Advertising Ad Ops 98

VideoWeek

AUGUST 22, 2024

After what seemed like a quiet period on the M&A front, ad tech companies appear to be back up for grabs. High interest rates, global wars and recessionary fears loomed over the economy, prompting ad tech companies to cut costs last year. Meanwhile AI is beginning to shape M&A deals in ad tech.

Ad Tech 105

Ad Tech Cookies Ad Server Retail 105

Playwire

JULY 11, 2022

First-party ad servers are for publishers. Third-party ad servers are for advertisers and ad agencies. Both serve distinct and important functions in the ad tech ecosystem. Key Points.

Ad Server 52

Ad Server Ad Tech Agency Advertising 52

AdExchanger

SEPTEMBER 20, 2023

Lenovo is consolidating its media buys to a single ad server to cut costs and run its media more efficiently. The post Why Lenovo Is Consolidating Its Ad Tech appeared first on AdExchanger.

Ad Tech 102

Ad Tech Ad Server Media Marketing 102

AdExchanger

SEPTEMBER 12, 2023

To enable startups to seamlessly integrate with DSPs, ad servers, ad exchanges, measurement platforms and SSPs, a centralized ecosystem and industrywide support are urgently needed. The post How To Empower Ad Tech Startups: Unified Resources And Government Support appeared first on AdExchanger.

Ad Tech 124

Ad Tech Ad Server Ad Exchange 124

Adweek

SEPTEMBER 11, 2024

The Department of Justice is trying to prove that Google's ad business is a monopoly with tools that control how both advertisers and publishers buy and sell digital. A former Google advertising executive testified in the US antitrust case against Google, painting a picture of a company where it can be difficult to make change.

Ad Server 323

Ad Server Advertising Ad Tech 323

Monetize More

SEPTEMBER 15, 2022

Some estimates claim that it will overtake all other digital ad formats in just a few years. There are many different ad servers available to the publisher, but they cannot all handle video ads effectively. Video ads require high-bandwidth, dedicated servers to handle high traffic levels and load times for these ads.

Ad Server 52

Ad Server Video Ads Banner Ad Inventory 52

Playwire

DECEMBER 8, 2022

The humble ad server - it was once a groundbreaking ad tech innovation and has now become the primary mode of delivering advertising on the internet. It may be commonplace, but the ad server remains an extraordinarily important part of web publishers’ revenue strategies.

Ad Server 52

Ad Server Ad Tech Advertising 52

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. Google initiatives. First party data reliance.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Martech Series

AUGUST 24, 2022

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science,announced a partnership with ANTHYM Technologies , a coalition of free, ad-supported streaming TV platforms. Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs.

Ad Server 84

Ad Server Header Bidding Advertising Ad Exchange 84

Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

AdExchanger

SEPTEMBER 23, 2024

If Judge Leonie Brinkema, who’s presiding over Google’s ad tech antitrust trial in Virginia, had a catchphrase, it would probably be “Let’s move this along.” Now that the DOJ […] The post Spicy Quotes You’ll Be Quoting From The Google Ad Tech Antitrust Trial appeared first on AdExchanger.

Ad Tech 103

Ad Tech Header Bidding Ad Server 103

AdExchanger

AUGUST 30, 2024

Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9. And the […] The post Google Is Fighting To Keep Ad Tech Execs Off the Stand In Its Upcoming Antitrust Trial appeared first on AdExchanger.

Ad Tech 123

Ad Tech Ad Server 123

Exchange Wire

FEBRUARY 29, 2024

AdPlayer.Pro, an international provider of SaaS video advertising tech solutions, has introduced significant upgrades to its video ad server platform. The post AdPlayer.Pro Outstream Video Ad Tech Company Strengthens Prebid Partners Integration appeared first on ExchangeWire.com.

Ad Tech 59

Ad Tech Video Ads Ad Server Header Bidding 59

AdExchanger

OCTOBER 14, 2024

After taking the stand as a DOJ witness on Day One of the government’s ad tech antitrust trial against Google in Virginia last month, Kevel CEO and Founder James Avery sent AdExchanger’s coverage of his testimony to his parents. “It It was like, ‘Wow, look at our son,’” Avery said.

Ad Tech 103

Ad Tech Header Bidding Ad Server 103

Adweek

JUNE 6, 2022

Microsoft and AT&T finalized the sale for AT&T's ad-tech business Xandr, building up Microsoft's connected TV advertising business. Xandr operates a full ad-tech stack, including both demand- and sell-side platforms, plus its ad server, as well as other features.

Ad Server 246

Ad Server Ad Tech Advertising 246

Exchange Wire

SEPTEMBER 9, 2024

As the ‘trial of the century’ approaches, what impact could Google vs the US Department of Justice have on the ad tech industry? The post What Google’s Trial Means for Ad Tech appeared first on ExchangeWire.com. In recent years, Google has faced mounting scrutiny over its alleged anticompetitive practices.

Ad Tech 52

Ad Tech Ad Server 52

AdPushup

AUGUST 9, 2022

But first, you must choose an ad server; in the beginning, the majority of tiny publishers got by with either integrating AdSense or signing up for an ad network. But in order to really advance your ad income [.].

Ad Server 52

Ad Server Ad network Ad Ops Ad Tech 52

VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. The watchdog says it will assess whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Tech 64

Ad Tech Ad Server Header Bidding Ad Exchange 64

Martech Series

FEBRUARY 8, 2023

Hervé Brunet is a highly respected business leader, recognised for his ad tech expertise and experience across Europe , the US and Asia. “I look forward to leveraging my industry experience, serving on a diverse collection of boards, to help drive continued growth for VIOOH and value for all stakeholders,” added Brunet.

Ad Tech 83

Ad Tech Ad Server MarTech Advertising 83

PubMatic

JANUARY 11, 2024

To ensure end-to-end ad workflow, the automation framework sends test traffic to all integration endpoints. This end-to-end testing approach covers the entire ad serving process, from the ad server to SDK rendering and reporting. The SDET team has also developed a mock SSP setup which bids for test inventory traffic.

Ad Tech 96

Ad Tech Banner Ad Server Rich Media 96

Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Digiday

MARCH 19, 2023

Sources said outcomes could include the streaming service overhauling its relationship with Microsoft, which has powered Netflix’s ad tech. Sources familiar with Netflix’s early conversations suggested they were a precursor to the streaming giant eventually building or buying its own ad tech.

Ad Tech 72

Ad Tech Ad Server Advertising Conversion 72

Digiday

FEBRUARY 12, 2023

24, the DOJ filed a lawsuit against Google accusing the company of having monopolized the ad tech market. The department’s antitrust lawsuit accuses Google of capitalizing on its combination of ad tech tools — particularly its ad exchange and publisher ad server — to corner the programmatic ad market.

Ad Tech 70

Ad Tech Ad Server Ad Exchange Marketing 70

More About Advertising

DECEMBER 21, 2021

Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T founder Alexander Graham Bell, includes both demand and sell-side platforms and an ad server.

Ad Tech 59

Ad Tech Ad Server Retail Media 59

VideoWeek

SEPTEMBER 27, 2024

Best CTV Campaign – Wavemaker & Colgate Best Customer Service – C-Screens Best Cross-Media Video Campaign – Vinted / Mindshare UK Best Video Ad Tech Innovation – Onyx by Outbrain Best Agency Team – CNN Create Brand Studio Best CTV Ad Tech Innovation – MiQ Best Use of Data – InfoSum Best Video/TV Out of (..)

Ad Server 75

Ad Server Ad Tech Video Ads Impressions 75

VideoWeek

JUNE 14, 2023

The European Commission this morning found that Google breached EU antitrust rules by distorting competition in the ad tech industry. If the charges are proven, Google could be forced to sell part of its ad tech business. ” Follow VideoWeek on Twitter and LinkedIn.

Ad Tech 59

Ad Tech Ad Exchange Ad Server Advertising 59

Digiday

OCTOBER 12, 2023

After all, managing your own ad server isn’t budget-friendly or a simple endeavor. However, as the saying goes, nothing valuable comes without effort, and an ad server is undeniably valuable to a certain type of advertiser — the type that can’t see a way forward without one. “We

Ad Server 97

Ad Server Ad Tech Electronics Agency 97

AdExchanger

MAY 5, 2024

Ad frequency is a problem at the campaign level, where CTV viewers can be exposed to the same ad creative across different media channels/streaming platforms well beyond […] The post Fixing CTV Ad Repetition Means Understanding How Ad Tech Enables It appeared first on AdExchanger.

Ad Tech 79

Ad Tech Media Ad Server Video Ads 79

AdExchanger

SEPTEMBER 9, 2024

The trial, which begins today, could end in the breakup of Google’s ad tech business, including a forced divestiture of its ad server and ad exchange. After opening […] The post DOJ vs. Google, Day One: Who’s Testifying And Google’s Main Arguments In Brief appeared first on AdExchanger.

Ad Server 98

Ad Server Ad Exchange Ad Tech Advertising 98

VideoWeek

SEPTEMBER 12, 2024

On day three of Google’s ad tech antitrust trial, Judge Brinkema asked witness Jed Dederick, CRO at The Trade Desk, about the advantages to buy-side and sell-side players of Google’s scale and concentration of data. But spun off from Google, the ad server would have less value, again making it hard to find a buyer.

Ad Server 52

Ad Server Ad Tech Media Marketing 52

Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant.

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

Exchange Wire

FEBRUARY 27, 2024

The post Jerry Daykin on Bridging Brand Integrity and Ad Tech Evolution appeared first on ExchangeWire.com. Jerry Daykin, a seasoned brand-side marketer with a career spanning roles at Diageo, GSK, and Mondelēz, delves into the challenges and opportunities [.]

Ad Tech 64

Ad Tech Advertising Marketing Ad Server 64