VideoWeek

SEPTEMBER 13, 2024

Meanwhile BBC chair Samir Shah has said alternative funding models such as subscriptions and advertising are incompatible with the organisation’s public service remit. The opening week of the trial featured testimony from a range of ex-Googlers, ad tech CEOs, and publisher executives. Read more on VideoWeek.

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VideoWeek

DECEMBER 15, 2023

In this week’s Week in Review: Vivendi is considering spinning off Havas, Channel 4 launches new streaming ad formats, and Netflix ad sales could reach $1 billion next year. The ‘Solus’ format guarantees an advertiser the only pre-roll slot, and the first slot in mid-programme breaks.

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Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Related Read : [link]. Ad Servers in Display Lumascape.

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