VideoWeek

SEPTEMBER 27, 2024

Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. The judging panel of media, tech and creative specialists were highly impressed by the creativity, innovation and technological advances in video and CTV advertising on display this year.

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Digiday

JULY 21, 2022

Although since those inquiries, certain details have emerged with Insider reporting that revenue guarantees — these usually played a key role in winning RFPs during the early days of ad tech — from rival contenders were “underwhelming” (Google’s included), a sign that Netflix wants revenue, and fast.

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Digiday

APRIL 11, 2023

Competition in ad tech is ratcheting up, especially among supply-side platforms as leading lights in the sector jostle for differentiation, or even just “stickiness.” Earlier this month, multiple sources told Digiday that Magnite was exploring the option of bypassing DSPs by forging direct relationships with media agencies.

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Digiday

JANUARY 22, 2023

It’s important for us to have the same capabilities on Disney+ that we’re now accustomed to on most of the other streamers,” said an agency executive. We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said.

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VideoWeek

JANUARY 26, 2023

The filing accuses Google of monopolising the ad tech stack, neutralising its competitors and violating the freedom of the internet itself, recommending the ad tech business be broken up in order to restore competition. Decoupling the ad server from the exchange will open up the supply chain for more competition.

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Digiday

MAY 8, 2023

Supply-path optimization, or SPO, has been one of the key themes in ad tech in recent years, as demand for more efficiency sets in and the curtain closes on ad tech’s initial halcyon days. ’ Well, that’s a pretty significant barrier,” he added. ”

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Ad Monsters

MAY 22, 2024

Now at JP Morgan & Chase, she manages programmatic and paid media ad operations, ensuring brand safety and compliance with privacy regulations. Her recognition as a Top Women in Media and Ad Tech highlights her dedication to innovation in the industry and serves as inspiration for her mentees.

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Ad Monsters

MAY 23, 2022

They will have all the necessary tools to get the job done, either handling everything on their own or complementing a publisher’s internal ad ops team.” ” WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services.

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VideoWeek

APRIL 17, 2023

Magnite says ClearLine will “significantly” increase spend going towards working media, and will make it easier for sellers and agencies to share data in a privacy-safe manner. “ClearLine delivers agencies that additional path into our ecosystem while also benefiting media owners.

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VideoWeek

SEPTEMBER 29, 2023

Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. The second annual European Video Awards (EVAs) took place last night at London’s luxurious Pan Pacific, celebrating the best in European video and CTV advertising.

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VideoWeek

FEBRUARY 27, 2023

Please email if you would like to sponsor a category or partner with the European Video Awards. Follow VideoWeek on Twitter and LinkedIn.

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Ad Server Ad Tech Video Ads Agency 52

VideoWeek

APRIL 10, 2024

Please email if you would like to sponsor a category or partner with the European Video Awards. Follow VideoWeek on Twitter and LinkedIn.

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Ad Server Ad Tech Video Ads Agency 52

More About Advertising

SEPTEMBER 14, 2016

The programmatic ad wars have taken an interesting turn with ad blocker Adblock Plus setting up its own ad server, seemingly (at one point) with the connivance of Google and AppNexus, which both have their own whopper servers. The news was announced by third party ComboTag, yet another ad tech firm.

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Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. To that end, GroupM agency Essence in the U.K. ” Color by numbers.

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VideoWeek

JULY 19, 2024

Best CTV Ad Tech Innovation MiQ Wurl Publica by IAS Broadpeak OpenX Best Video Ad Tech Innovation TargetVideo Sportradar Publica by IAS Onyx by Outbrain Bonnier News Virtual Minds GmbH EX.CO

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VideoWeek

AUGUST 14, 2024

And while their prevalence in digital video and CTV isn’t as high as it could be, there’s a push within the industry, notably from IAB Tech Lab, to standardise and drive further adoption. The Technical Details Creative IDs are created and managed by various registries, such as Ad-ID, Clearcast, and EIDR.

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Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). You need to demonstrate the loss of dollars by the free press,” Milicevic added.

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VideoWeek

JUNE 12, 2023

Tremor International this morning announced it is rebranding as Nexxen, bringing its portfolio of ad tech businesses including Unruly, Amobee, Tremor Video and Spearad under one brand in the process. These latter two units will jointly operate under the banner of Nexxen CTRL.

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Digiday

APRIL 16, 2023

ClearLine’s launch represents a necessary evolution of the ad tech sector that “significantly increases spend going towards working media,” according to the SSP’s press statement. SpringServe, our video ad server, is the foundation for ClearLine. That’s correct. Are DSPs now ‘frenemies’?

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Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Display Lumascape’s components are as follows: Ad Agencies.

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InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients.

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Paleo AdTech

DECEMBER 10, 2023

She was introduced to L90 when the network approached them to use their ad serving technology, and Nancy’s joined the hard-driving sales team at L90. It was a public company and resembled DoubleClick, with an ad server called AdMonitor, and both premium and secondary ad networks.

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Paleo AdTech

FEBRUARY 15, 2022

She was introduced to L90 when the network approached them to use their ad serving technology, and Nancy’s joined the hard-driving sales team at L90. It was a public company and resembled DoubleClick, with an ad server called AdMonitor, and both premium and secondary ad networks.

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Ad Server Retargeting Ad network Ad Tech 52

Martech

OCTOBER 19, 2021

Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners. The content production supply chain can be long and complicated, involving many departments, agencies, freelancers and more. Today, enterprises are using DAMs in a variety of ways.

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Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

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Paleo AdTech

DECEMBER 10, 2023

Flipping from a subscription aggregator to a publisher aggregator, sparked by Merriman’s observation that media is worth more than subs, DoubleClick eventually merged with a sales team from the pioneering B2B agency Poppe Tyson led by David Carlick — and the reps-and-tech model of the early DoubleClick was born, along with its name.

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Digiday

JANUARY 17, 2023

More specifically, the latest study has uncovered notable differences in the delta between open marketplaces (3%) and private marketplaces (~1%), reflecting the benefit of investments by advertisers, their agencies, tech vendors and publishers in well-curated auditable private marketplaces.

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Advendio

DECEMBER 7, 2022

Through our integration to Xandr, Monetize SSP , ADvendio users benefit from a clear, real-time view of inventory available directly from the ADvendio platform, access to a transparent auction process, and hundreds of DSPs equating to thousands of advertisers and agencies within one platform.

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VideoWeek

AUGUST 3, 2022

Earlier this year the product entered beta testing, giving a number of media agencies and brands access to the data for the first time. “Linear TV ads are measured using panel-based measurement through BARB in the UK, whereas VOD ads are delivered by broadcaster ad servers, and are essentially census based,” said McIntosh.

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VideoWeek

DECEMBER 20, 2022

VideoWeek asked nine ad tech execs what 2023 holds for video, TV and advertising, covering everything from AI to word games – and what this shifting ecosystem might look like in the year ahead. Nicola Lewis, CEO, Finecast.

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Paleo AdTech

DECEMBER 10, 2023

It proved particularly attractive to large media agencies. Artemis came to Havas, a French holding company, via the acquisition of Hook Media, an agency founded by Don Epperson, who became global CEO of Havas Digital. Its user data was incorporated into Havas’ Adnetik platform, an early agency buy-side platform or DSP.

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Paleo AdTech

MAY 9, 2023

It proved particularly attractive to large media agencies. Artemis came to Havas, a French holding company, via the acquisition of Hook Media, an agency founded by Don Epperson, who became global CEO of Havas Digital. Its user data was incorporated into Havas’ Adnetik platform, an early agency buy-side platform or DSP.

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Ad Server Rich Media Agency Ad Tech 52

Paleo AdTech

FEBRUARY 15, 2021

What is Paleo Ad Tech? It’s quite simple, really: a passion project by a couple of people who work at a big software company and come from the world of ad agencies, creatives and dreamers. and ad networks and the birth of RTB and so on. and ad networks and the birth of RTB and so on.

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Paleo AdTech

DECEMBER 10, 2023

In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies. It merged with the legendary 24/7 agency in 2001 to form 24/7 Real Media (later acquired by WPP and morphed into Xaxis). Dave also founded TACODA, an early behavioral-targeting platform for digital ads acquired by AOL in 2007.

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Media Ad Server Ad network Ad Tech 52

VideoWeek

JUNE 11, 2024

The ID holds information about the advertiser and the ad itself, meaning it can be used for things like creative separation and contextual targeting. But the core identifier is also used so that different parts of the supply chain can spot when they’re talking about the same ad. Follow VideoWeek on Twitter and LinkedIn.

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Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Smart is a feature-rich ad server , SSP, and DSP. Yahoo Ad Tech.

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Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40