Digiday

JULY 21, 2022

Although since those inquiries, certain details have emerged with Insider reporting that revenue guarantees — these usually played a key role in winning RFPs during the early days of ad tech — from rival contenders were “underwhelming” (Google’s included), a sign that Netflix wants revenue, and fast.

Ad Tech 69

Ad Tech Ad Server Demand Side Platform Agency 69

Digiday

APRIL 11, 2023

Competition in ad tech is ratcheting up, especially among supply-side platforms as leading lights in the sector jostle for differentiation, or even just “stickiness.” If you’re curating inventory, then you’re just an SSP, you have to be curating audiences. ” she added.

Ad Tech 69

Ad Tech Ad Server Agency Media 69

Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. household-level IDs, she added. household-level IDs, she added.

Ad Targeting 86

Ad Targeting Ad Server Geo targeting Ad Tech 86

VideoWeek

JANUARY 22, 2025

Netflix’s investment in building out its own ad tech plays a big role here. Netflix’s ad tech is currently being trialled in Canada, where Peters says it’s already driving revenue growth. The tools will be expanded to other advertising markets this year, starting with the US.

Ad Tech 59

Ad Tech Ad Server Advertising Audience 59

Ad Monsters

OCTOBER 2, 2024

In addition, the auction enables publishers to present their ad inventory to several SSPs, ad networks, and exchanges simultaneously before involving the ad server. Post-bid Phase : The winning bid is sent to the ad server. But let’s dive headfirst into this bidding auction.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

Ad Monsters

OCTOBER 4, 2024

Optable’s partnership with The Globe and Mail aims to demonstrate how data clean rooms can transform audience targeting and campaign performance while ensuring privacy compliance Like many mediums in ad tech, privacy-compliant technologies, or more specifically, data clean rooms are becoming oversaturated with solutions.

Audience 105

Audience Ad Server Ad Tech Impressions 105

Ad Monsters

MARCH 13, 2024

In the other we have Google’s Protected Audiences API , or PAAPI for short, a major piece of Google’s Privacy Sandbox alongside their Topics & Attribution APIs. PAAPI is Google’s solution to phasing out the 3PC in Q3 2024 and still help publishers monetize their Chrome audience.

Fill rate 122

Fill rate Video Ads Ad Server Audience 122

VideoWeek

FEBRUARY 21, 2024

As more streaming companies enter the advertising market, the battle for eyeballs and ad dollars has never been more competetive. Publica, an ad server owned by IAS, argues that in order to attract ad dollars, you need to retain viewers – and in order to retain viewers, you need to ensure a seamless ad experience.

Ad Server 135

Ad Server CPM Audience Advertising 135

Martech

OCTOBER 25, 2021

An impact on a business like Facebook, which is consumed on iPhones by a huge segment of its audience, was widely predicted. The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP and Head of Ad Monetization and Strategic Partnership at Jagran. “We

Video Ads 112

Video Ads SEO Ad Server Ad network 112

VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

AdExchanger

SEPTEMBER 16, 2024

Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. And can we call it “You’ve Been Ad Served?”) ”) Because certain moments from Friday alone – Day Five – are just too good to only live on in a court transcript.

Ad Tech 118

Ad Tech Header Bidding Ad Server Audience 118

VideoWeek

FEBRUARY 26, 2024

It’s also building an ad server and an ad exchange inside the browser. Now, with this, you’re actually introducing the exchange and the ad server, which means you’re actually introducing a full business function into the browser. So that’s essentially what it is at the core.

Ad Server 129

Ad Server Cookies Ad Exchange Finance 129

TechCrunch Ads

JULY 12, 2022

Previously, Disney kept Hulu’s ad inventory separate from its other properties, so this partnership means advertisers can not only discover more addressable inventory across Disney’s portfolio, they can also now programmatically target their audiences and potentially improve their return on investment.

Ad Server 72

Ad Server Ad Inventory Ad Tech Audience 72

Digiday

MAY 8, 2023

Supply-path optimization, or SPO, has been one of the key themes in ad tech in recent years, as demand for more efficiency sets in and the curtain closes on ad tech’s initial halcyon days. ’ Well, that’s a pretty significant barrier,” he added. Do such developments represent a proxy war?

Ad Server 68

Ad Server Demand Side Platform Ad Tech Media 68

VideoWeek

APRIL 24, 2024

Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP). The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

Demand Side Platform 64

Demand Side Platform Ad Tech Ad Server Advertising 64

Martech

SEPTEMBER 30, 2021

Integrate with a variety of martech and ad tech software, including CRM, marketing automation, customer service software, ad servers, demand-side platforms and the like. Users should be able to input their key performance indicators to enable the system to judge based on what is important to the brand.

Machine Learning 131

Machine Learning Marketing ROI Demand Side Platform 131

Monetize More

NOVEMBER 25, 2022

This article breaks down how ad blockers work and few good alternatives that can help combat ad blockers. How Ad Blockers Work. Ad blockers work by blocking requests to ad servers. They block ads by referring to filter lists with addresses of all known ad servers and vast sequences.

Ad Server 98

Ad Server Non-Profit Viewability Ad network 98

Martech Series

JUNE 21, 2022

The Investment accompanies an expansion of the valuable partnership between a leading ad tech platform and a leading operating system and streaming platform to collectively offer a better advertising experience across CTV.

Ad Server 70

Ad Server Manufacturing Ad Tech MarTech 70

Martech

JUNE 13, 2024

This data allows for highly targeted advertising, improving the chances of reaching the right audience with the right message. Google operates the largest ad server, inventory exchange and bidding exchange, representing both the bidder and the seller in the marketplace.

Marketing 119

Marketing Machine Learning Ad Server Video Ads 119

VideoWeek

NOVEMBER 3, 2023

Lynch said that consumers have shifted in large numbers to short-form video, leading to overall growth in Condé Nast’s video audience. Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

VideoWeek

JUNE 12, 2023

Tremor International this morning announced it is rebranding as Nexxen, bringing its portfolio of ad tech businesses including Unruly, Amobee, Tremor Video and Spearad under one brand in the process. These latter two units will jointly operate under the banner of Nexxen CTRL.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

Digiday

OCTOBER 17, 2022

Only five ad tech vendors have expressed an interest in testing the FLEDGE, or the “ First Locally-Executed Decision over Groups Experiment ,” to date. It turns out most ad tech companies just aren’t keen on FLEDGE — which is understandable. In this scenario, Google picks the final ad.

Retargeting 81

Retargeting Ad Tech Ad Server Conversion 81

Monetize More

JUNE 15, 2023

It serves as a bridge between publishers and advertisers, facilitating the buying and selling of ad inventory in real-time through an auction-based model. AdX allows publishers to monetize their website or app inventory by connecting them with a vast network of advertisers who are looking to display targeted ads to their audience.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Digiday

OCTOBER 26, 2022

Speaking with Digiday ahead of this week’s conference, held in New York City’s Javitz Center, Keerat Sharma, director, Amazon Marketing Cloud and Ad Tech Solutions, talked through the Amazon Ads’ pitch to market. The next few days will also see Amazon unveil a partnership program, a.k.a.

Ad Tech 72

Ad Tech Demand Side Platform Ad Server Food 72

Unruly

APRIL 6, 2022

Most people aren’t terribly fond of advertisements while they’re watching a show, even those of us in the ad tech industry. But consumers (which we in the ad tech industry are too) understand that it’s a necessary part of accessing content, so we sit through them. The best of both worlds.

Ad Server 52

Ad Server Ad Tech Audience Conversion 52

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Ad Targeting Options. The better an ad performs, the higher the ad yield.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Digiday

APRIL 16, 2023

ClearLine’s launch represents a necessary evolution of the ad tech sector that “significantly increases spend going towards working media,” according to the SSP’s press statement. SpringServe, our video ad server, is the foundation for ClearLine. That’s correct. Are DSPs now ‘frenemies’?

Demand Side Platform 69

Demand Side Platform Advertising Ad Tech Ad Server 69

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns. They could also layer on an ad server to offer an additional layer of tracking and analytics for their campaigns.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

VideoWeek

OCTOBER 24, 2022

In this sponsored Q&A, Miller discusses Publica’s plans for expansion in EMEA, as well as her wider thoughts on the CTV market, and the growth of audience extension in CTV. . Publica recently launched Publica Connect, which enables audience extension in CTV. CTV ad spend grew to $15.2

Audience 40

Audience Ad Server Real Estate Manufacturing 40

Digiday

MARCH 7, 2023

This group of winners has also increased the production of original content — especially long- and short-form video — to reach Gen Z audiences more effectively. PlayStation and MOCEAN won Best Ad and Best Multi-Platform Video Campaign for the ‘All Parents Can Relate’ campaign built around PlayStation’s ‘God of War’ franchise.

Fashion 69

Fashion Ad Server Entertainment Audience 69

Digiday

NOVEMBER 17, 2022

HR services company Randstad worked with Khoros to reach new audiences, including Gen Z users starting their careers, via TikTok strategies. Best Sustainable Ad Tech Platform. Best Video Ad Server. Tiger Pistol and Great Clips Drive More Effective Engagement and Visits for Franchisees Through Localized Social.

A/B Testing 77

A/B Testing Ad Server Native Advertising Data Management Platform 77

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 83

Cookies Marketing Demand Side Platform Ad Server 83

VideoWeek

AUGUST 3, 2022

“Linear TV ads are measured using panel-based measurement through BARB in the UK, whereas VOD ads are delivered by broadcaster ad servers, and are essentially census based,” said McIntosh. It only measures adult audiences, without delving any deeper into demographics.

Ad Server 64

Ad Server Audience Agency Media 64

VideoWeek

JANUARY 20, 2023

Samba TV Offloads Media Sales Business to MIQ Samba TV has offloaded its media sales to ad tech firm MiQ, in order to focus on its data and measurement business. “Several clicks were required to refuse all cookies, as opposed to just one to accept them,” CNIL explained. million for privacy breaches on WhatsApp.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Additionally, publishers must have an engaged audience and follow Better Ads Standards.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Digiday

MARCH 12, 2023

Although, after a tricky start on Madison Avenue, it appears as if Netflix is now considering alternative options on how to run its operations with potential outcomes including the streaming giant in-housing its ad tech.

Ad Tech 53

Ad Tech Ad Server CPM Conversion 53