Unruly

APRIL 6, 2022

Most people aren’t terribly fond of advertisements while they’re watching a show, even those of us in the ad tech industry. But consumers (which we in the ad tech industry are too) understand that it’s a necessary part of accessing content, so we sit through them.

Ad Server 52

Ad Server Ad Tech Audience Conversion 52

Martech

OCTOBER 19, 2021

Speed the conversion of assets into different sizes, aspect ratios and file types for different marketing applications. Improved efficiency on the front end, in the creation of brand assets, and on the back end, in the distribution of those assets to various martech and ad tech systems.

Marketing 106

Marketing Machine Learning Ad Server MarTech 106

Smart-Hub

JULY 29, 2024

Get a Consultation For Free Contact us W hat is an Ad Server ? First and foremost, let’s clarify the meaning of an ad server. It is a system responsible for managing, delivering, and optimizing digital ads across paid channels like websites or mobile apps. W hat is Ad Serving ? How does ad serving work?

Ad Exchange 60

Ad Exchange Header Bidding Ad Server Pop-Up 60

Digiday

NOVEMBER 17, 2022

Following the switch with Commerce Layer, Chilly’s has seen a 41% drop in checkout abandonment, a 24% increase in mobile and an 18% increase in overall conversions. Best Sustainable Ad Tech Platform. Best Video Ad Server. Best Subscription Platform. Sharethrough & Scope3 – Launch of Green PMPs. Innovid.

A/B Testing 77

A/B Testing Ad Server Native Advertising Data Management Platform 77

Digiday

MARCH 12, 2023

Although, after a tricky start on Madison Avenue, it appears as if Netflix is now considering alternative options on how to run its operations with potential outcomes including the streaming giant in-housing its ad tech.

Ad Tech 53

Ad Tech Ad Server CPM Conversion 53

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns. They could also layer on an ad server to offer an additional layer of tracking and analytics for their campaigns.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Paleo AdTech

JUNE 28, 2021

As a teenager in the ’90s his dream came true, and he found himself doing tech support and eventually working as a sys-admin at companies like VMWare and Pepsi. His intro to ad tech came “by accident” — a common theme — as he and a friend ran a website on the side called ToyotaNation.com.

Ad Tech 40

Ad Tech Ad Server Conversion 40

Paleo AdTech

DECEMBER 10, 2023

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. “I’ve often said that every successful business today in internet advertising started as an idea at DoubleClick that failed,” as Wise tells Marty in this epic conversation.

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Paleo AdTech

DECEMBER 22, 2021

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. “I’ve often said that every successful business today in internet advertising started as an idea at DoubleClick that failed,” as Wise tells Marty in this epic conversation.

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Paleo AdTech

DECEMBER 10, 2023

As he tells Marty in this wide-ranging look-back, he developed relationships with editors at platforms like Yahoo and got links for breaking stories, which drove traffic to his sites — traffic he was learning how to monetize via early ad networks, such as ValueClick and Advertising.com. “You know what’s funny?”

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

MARCH 8, 2022

As he tells Marty in this wide-ranging look-back, he developed relationships with editors at platforms like Yahoo and got links for breaking stories, which drove traffic to his sites — traffic he was learning how to monetize via early ad networks, such as ValueClick and Advertising.com. “You know what’s funny?”

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Digiday

OCTOBER 4, 2022

Evie, a YouTuber and founder of LongHairPrettyNails, used Linkpop to support her most recent product launch and was able to increase social sale conversions by more than 600%. For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Digiday

JANUARY 20, 2023

.” A shift in focus amid industry changes In the weeks leading up to the announcement made today (January 20), separate sources told Digiday that insiders within the Google Ads team were bracing themselves for layoffs as far back as November.

Demand Side Platform 74

Demand Side Platform Ad Server Electronics Media 74

VideoWeek

JANUARY 20, 2023

Samba TV Offloads Media Sales Business to MIQ Samba TV has offloaded its media sales to ad tech firm MiQ, in order to focus on its data and measurement business. The company will also support the group’s drive to establish Ad Net Zero in the US this year. Advertisers want proof their measurement is precise and error-free.”

Ad Tech 98

Ad Tech Media Cookies Audience 98

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Paleo AdTech

DECEMBER 10, 2023

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. In 2004, Brian joined the RM team as an engineer.

Media 40

Media Ad Server Ad network CPA 40

Paleo AdTech

MAY 10, 2022

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. In 2004, Brian joined the RM team as an engineer.

Media 40

Media Ad Server Ad network CPA 40

VideoWeek

JANUARY 31, 2023

And that’s why we felt the innovation around the Ozone Attention Index was incredibly important – whether or not advertisers are actively trading on it, this is something we can get into every campaign report to really bring that conversation to the fore.”

Advertising 52

Advertising Real Estate Impressions Ad Server 52

YieldBird

JUNE 14, 2023

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Monetize More

JUNE 2, 2022

Finally, the ad creative is displayed on the publisher’s site after it has been retrieved from the ad server. When it comes to which ad-buying procedure generates more money, Direct Deals take the win since publishers only put up their premium advertising inventory for direct sales.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Monetize More

JUNE 26, 2023

That’s why last year, we integrated our ads systems with a new industry standard for consent in Europe called the Transparency and Consent Framework, or TCF for short. The TCF helps ensure that ads are only served to people who have actively consented to see them. Improve ad relevance. Measure consent impact.

ROI 52

ROI Ad network Ad Tech Conversion 52

VideoWeek

OCTOBER 6, 2022

We’ve expanded into Europe; we’ve developed our own ad server and we’ve built a CTV specific attribution measurement service in partnership with a leading TV research company. . It is, and will continue to be, an essential part of our business but it’s also critical for us to have direct conversations.

Audience 64

Audience Ad Server Agency Media 64

Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Deep dives into the IDs.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Smart-Hub

APRIL 1, 2024

In this case, cookies enable the chat application to remember the conversation history, which allows for a more convenient and personalized support experience. It is a voluntary standard applicable to publishers, consent management platforms, and other vendors like advertising agencies or ad servers. Social sharing.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

VideoWeek

APRIL 21, 2023

Magnite already has experience in deal-driven video sales, and says ClearLine is essentially an agency-facing adaptation of the technology which its publishers use to manage their traditional direct-sold demand through their ad server. And conversions per-dollar, a proxy for return on investment, was down by 1-3 percent.

Agency 52

Agency Media Audience Cookies 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Publishers can leverage DMPs to determine the preferences of their audiences, which ad content performs better and assists in leveraging this knowledge. Simple interface. Preferred deal.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Automatad Inc.

DECEMBER 1, 2023

Source The masthead ad slot has a high fixed CPM price, which may vary according to the market. It has a higher viewability and conversion rate. Source Here is another interactive video ad where a car ad asks the user which car ad they prefer to see. They help set up ad campaigns, video ads, reporting, and more.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. Here’s a sample based on conversations with industry executives following Netflix’s announcement.

Ad Server 72

Ad Server Advertising Ad Tech Agency 72

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Display Lumascape’s components are as follows: Ad Agencies.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

DECEMBER 20, 2022

VideoWeek asked nine ad tech execs what 2023 holds for video, TV and advertising, covering everything from AI to word games – and what this shifting ecosystem might look like in the year ahead. Finally, attention dominated conversations in 2022 and we expect that this will continue well beyond 2023.

Cookies 126

Cookies Audience Media Ad Tech 126

Ad Monsters

MARCH 22, 2023

Jana Meron , the founder of Lioness Strategies and seasoned digital media monetization and data strategy leader, is passionate about the world of digital ad tech. JM: A big opportunity is to find the right way to create an ad hierarchy and to relook at how their ad servers are set up. Are all the ad units firing?

Media 92

Media Ad Server Cookies ROI 92

VideoWeek

SEPTEMBER 13, 2024

The deals vary in structure depending on the talent, according to people familiar with the conversations, ranging from zero payment with marketing support to large sums of money. The opening week of the trial featured testimony from a range of ex-Googlers, ad tech CEOs, and publisher executives. Read more on VideoWeek.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

APRIL 26, 2024

Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio. Deutsche Telekom and Equativ Bring Addressable Ads to MagentaTV Deutsche Telekom this week announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52