Ad Monsters

OCTOBER 2, 2024

In addition, the auction enables publishers to present their ad inventory to several SSPs, ad networks, and exchanges simultaneously before involving the ad server. Post-bid Phase : The winning bid is sent to the ad server. But let’s dive headfirst into this bidding auction.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

VideoWeek

JANUARY 26, 2023

The filing accuses Google of monopolising the ad tech stack, neutralising its competitors and violating the freedom of the internet itself, recommending the ad tech business be broken up in order to restore competition. Decoupling the ad server from the exchange will open up the supply chain for more competition.

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

VideoWeek

FEBRUARY 26, 2024

Earlier this month, IAB Tech Lab carried out gap analysis of Google’s Privacy Sandbox, the tech giant’s set of tools designed to replace third-party cookies, which are due to be fully phased out of Chrome in Q3 2024. It’s also building an ad server and an ad exchange inside the browser.

Ad Server 129

Ad Server Cookies Ad Exchange Finance 129

Martech

OCTOBER 25, 2021

“The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP and Head of Ad Monetization and Strategic Partnership at Jagran. “We We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

Video Ads 112

Video Ads SEO Ad Server Ad network 112

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Martech

SEPTEMBER 30, 2021

It’s not nearly as simple or straightforward as it sounds, but we’re getting closer these days, even taking into account the deprecation of cookies and stronger privacy regulations. Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing.

Machine Learning 131

Machine Learning Marketing ROI Demand Side Platform 131

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Ad Monsters

FEBRUARY 12, 2024

Generative Ads to Keep up With Generative Content The death of third-party cookies has gotten the advertising community excited about contextual advertising again. Ads will be more effective, the thinking goes, if they are relevant to the content audiences are consuming.

Ad Ops 114

Ad Ops Machine Learning Ad Server eCommerce 114

Ad Monsters

MARCH 22, 2023

Jana Meron , the founder of Lioness Strategies and seasoned digital media monetization and data strategy leader, is passionate about the world of digital ad tech. I am very concerned that the cookie’s death will harm journalism, the open web, and consumers’ ability to access trustworthy information. SS: How so?

Media 92

Media Ad Server Cookies ROI 92

VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. So, what of the ad tech sector? Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity. million), and 28% ($101.3

Marketing 73

Marketing Ad Tech Demand Side Platform Ad Server 73

Ad Monsters

MARCH 13, 2024

Publishers should be working with their Ad Tech partners to build up their testing capabilities with the Privacy Sandbox. Even Google Ad Manager itself bases its video off of Google’s IMA library which is a VAST rendering library and a requirement of AdX. We’ll all be talking about that soon enough… What Do Publishers Do?

Fill rate 122

Fill rate Video Ads Ad Server Audience 122

Digiday

OCTOBER 26, 2022

Speaking with Digiday ahead of this week’s conference, held in New York City’s Javitz Center, Keerat Sharma, director, Amazon Marketing Cloud and Ad Tech Solutions, talked through the Amazon Ads’ pitch to market. Attribution, ease of use, partnerships, and better signals.

Ad Tech 73

Ad Tech Demand Side Platform Ad Server Food 73

Digiday

JUNE 13, 2022

The proposed remedy comes a year after Google announced an extension to its timeline for sunsetting the use of third-party cookies in its Chrome browser, a tactic that some believe also has a political undertone and could also be reprised. ” Does this mean cookies will last beyond 2023? ’s Competition Markets Authority.

Cookies 69

Cookies Demand Side Platform Ad Tech Education 69

VideoWeek

DECEMBER 20, 2022

Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . “The death of the third-party cookie is now in the immediate future going into 2023.

Cookies 126

Cookies Audience Media Ad Tech 126

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Ad Monsters

JANUARY 3, 2023

It aims to improve the web page experience for users by enabling publishers to create faster web pages and ads that are consistently fast and high performing across devices. billion AMP pages have been created by leading Ad Tech and CMS providers. Since its launch, over 1.5 Future of AMP.

Header Bidding 98

Header Bidding SEO Ad network Ad Server 98

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Display Lumascape’s components are as follows: Ad Agencies.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Digiday

OCTOBER 17, 2022

Only five ad tech vendors have expressed an interest in testing the FLEDGE, or the “ First Locally-Executed Decision over Groups Experiment ,” to date. It turns out most ad tech companies just aren’t keen on FLEDGE — which is understandable. In this scenario, Google picks the final ad.

Retargeting 84

Retargeting Ad Tech Ad Server Conversion 84

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Paleo AdTech

DECEMBER 10, 2023

As he tells Marty in this wide-ranging look-back, he developed relationships with editors at platforms like Yahoo and got links for breaking stories, which drove traffic to his sites — traffic he was learning how to monetize via early ad networks, such as ValueClick and Advertising.com. We [will] outlive the cookie.”

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

MARCH 8, 2022

As he tells Marty in this wide-ranging look-back, he developed relationships with editors at platforms like Yahoo and got links for breaking stories, which drove traffic to his sites — traffic he was learning how to monetize via early ad networks, such as ValueClick and Advertising.com. We [will] outlive the cookie.”

Media 52

Media Header Bidding Ad network Cookies 52

VideoWeek

JANUARY 20, 2023

The Week in Tech French Regulator Fines TikTok Over Cookie Consent Mechanism French data regulator CNIL has fined TikTok €5 million for making it harder for users to reject cookies than accept them. The company also failed to give users sufficient information on the purpose of different cookies, the authority concluded.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Paleo AdTech

DECEMBER 10, 2023

CafeMom was ad-supported from the beginning, and from his perch at the ever-growing network Bannister saw the development of ad servers, ad networks, SSPs, DSPs and header bidding. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

Header Bidding 52

Header Bidding Ad Server Ad network Cookies 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

MARCH 20, 2024

The new unit, Epsilon Retail Media, builds on Epsilon’s acquisition of retail media tech business CitrusAd three years ago.

Retail 52

Retail Media Ad Server Impressions 52

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Automatad Inc.

MAY 9, 2023

They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. Video Ad Server: The video ad server is used by publishers to help with video ad serving, ad management, campaign management, ad trafficking, reporting, and more.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Monetize More

APRIL 13, 2023

Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Kevel

APRIL 19, 2022

These JavaScript-based tools are causing problems like: Slow sites and apps — Ad tags and in-app SDKs are notoriously slow, causing jumpy content and lower revenues. No revenue from ad block users – Expect roughly 30% of your potential impressions to never get filled. How does one build an ad platform?

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

Paleo AdTech

JUNE 8, 2021

CafeMom was ad-supported from the beginning, and from his perch at the ever-growing network Bannister saw the development of ad servers, ad networks, SSPs, DSPs and header bidding. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

Header Bidding 40

Header Bidding Ad Server Ad network Cookies 40

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. Extensive Platform Features — Although not necessary, having content management, hosting , and similar features along with an ad network can be quite practical for publishers, as it allows them to manage their entire monetization strategy from a single dashboard.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Brid.tv

APRIL 13, 2023

Google’s Open Bidding is a programmatic bidding system that lets publishers invite external ad exchanges, SSPs , and networks to compete in a unified auction alongside Google AdX (Google’s own ad exchange) for ad inventory on their website. It’s a server-to-server real-time bidding process that happens on an ad server.

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Paleo AdTech

DECEMBER 10, 2023

The Paleo Ad Tech podcast was inspired in part by an ‘oral history’ project one of us (Marty) worked on for a couple of years while he was a Gartner analyst, covering ad tech. So ends 23 years of ad tech myth and legend that coincides with the ad-supported internet itself.

Ad Tech 52

Ad Tech Ad Server Ad network Rich Media 52

VideoWeek

OCTOBER 6, 2022

We’ve expanded into Europe; we’ve developed our own ad server and we’ve built a CTV specific attribution measurement service in partnership with a leading TV research company. . For now, context continues to play an important role, particularly due to the deprecation of third-party cookies. .

Audience 64

Audience Ad Server Agency Media 64