Ad Server, Ad Tech and Finance

10 Black Ad Tech Professionals Making Waves in Digital Media

Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

Ad Tech

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Microsoft to buy AT&T’s Xandr to boost ad tech offer

More About Advertising

DECEMBER 21, 2021

Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T founder Alexander Graham Bell, includes both demand and sell-side platforms and an ad server.

Ad Tech

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Google’s Privacy Sandbox Risks “Fragmenting the Internet” Says IAB Tech Lab

VideoWeek

FEBRUARY 26, 2024

It’s also building an ad server and an ad exchange inside the browser. Now, with this, you’re actually introducing the exchange and the ad server, which means you’re actually introducing a full business function into the browser. So that’s essentially what it is at the core.

Ad Server

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GumGum Lowers Bidsteam Carbon Emissions by 38%

Ad Monsters

MAY 2, 2024

Our goal is to lower the company’s carbon footprint while still finding ways to drive more efficiency within our ad serving process. When an ad-tech company lowers its carbon emissions, its partners lower theirs as well. For the past decade, Kara has had a front-row seat in the various iterations of ad tech throughout the years.

Ad Server

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Ad blocking panic surfaces at WPP media investments

More About Advertising

SEPTEMBER 14, 2016

The programmatic ad wars have taken an interesting turn with ad blocker Adblock Plus setting up its own ad server, seemingly (at one point) with the connivance of Google and AppNexus, which both have their own whopper servers. The news was announced by third party ComboTag, yet another ad tech firm.

Ad Server

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Levy’s tech start-up challenges Amazon for Sizmek

More About Advertising

JUNE 10, 2019

Maurice Levy’s French tech start-up Ycor is tweaking the mighty Amazon by the tail, saying it will outbid it for Sizmek, in Chapter 11 since the end of March. Sizmek is a DSP with an ad server and optimizer. Asking price is about $30m. Alain Levy (left), who runs Ycor, told the Drum: “There was.

Ad Server

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White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

Ad Exchange

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The WIR: TikTok Introduces Paywalled Long-Form Content, UK Unveils its GDPR Replacement, and Publishers’ Online Video Revenues Fall

VideoWeek

MARCH 10, 2023

This has been a bit of a grey area in digital advertising, with some publishers and ad tech companies collecting data on the basis of legitimate interest (despite several Data Protection Authorities stating that this isn’t valid). He succeeds Philippe Denery, and will join the TF1 Group’s Executive Committee.

GDPR

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The WIR: OpenX Launches TV+, Canal+ Continues its International Push, and Buyers Struggle to Verify YouTube Ad Placements

VideoWeek

NOVEMBER 17, 2023

“For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps,” Amazon said in a statement. Publica Brings “TV-Like” Ad Buying to Vevo Publica, a CTV ad server, has partnered with Vevo, a music video hosting service.

Media

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The WIR: BuzzFeed News Shuts Down, Index Exchange Pledges its Commitment to DSP Relationships, Publicis and Omnicom Post Strong Q1

VideoWeek

APRIL 21, 2023

Magnite already has experience in deal-driven video sales, and says ClearLine is essentially an agency-facing adaptation of the technology which its publishers use to manage their traditional direct-sold demand through their ad server. ProSieben, RTL Deutschland Appoint Ricarda Jebsen to d-force Board ProSiebenSat.1

Agency

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The WIR: Altice Explores Teads Sale, Premier League Revamps Rights Auction, and UK Digital Publisher Revenues Show Continued Growth

VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.

Ad Server

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Maximize Your Holiday Ad Revenue: Top Tips for Publishers

PubMatic

NOVEMBER 1, 2024

In the ad tech world, we’re gearing up for peak seasonality at the end of the year. Reassess your supply to match top-performing advertiser verticals like Shopping, Style & Fashion, Technology , Finance , and Travel. Set up meetings with your CTV ad server and SSP to ensure all info is passed through the chain as intended.

Header Bidding

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The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

VideoWeek

NOVEMBER 22, 2024

Questions will be raised around whether these moves, intentionally or otherwise, will help Apple’s ad business, given its privileged access to user data. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million. Read more on VideoWeek.

Marketing

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AdTech Trends

10 Black Ad Tech Professionals Making Waves in Digital Media

Microsoft to buy AT&T’s Xandr to boost ad tech offer

Trending Sources

Google’s Privacy Sandbox Risks “Fragmenting the Internet” Says IAB Tech Lab

GumGum Lowers Bidsteam Carbon Emissions by 38%

Ad blocking panic surfaces at WPP media investments

Levy’s tech start-up challenges Amazon for Sizmek

White-Label: Meaning, Real World Examples & Business Opportunities

The WIR: TikTok Introduces Paywalled Long-Form Content, UK Unveils its GDPR Replacement, and Publishers’ Online Video Revenues Fall

The WIR: OpenX Launches TV+, Canal+ Continues its International Push, and Buyers Struggle to Verify YouTube Ad Placements

The WIR: BuzzFeed News Shuts Down, Index Exchange Pledges its Commitment to DSP Relationships, Publicis and Omnicom Post Strong Q1

The WIR: Altice Explores Teads Sale, Premier League Revamps Rights Auction, and UK Digital Publisher Revenues Show Continued Growth

Maximize Your Holiday Ad Revenue: Top Tips for Publishers

The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

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