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Ad Monsters
FEBRUARY 13, 2023
In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.
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DECEMBER 21, 2021
Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T founder Alexander Graham Bell, includes both demand and sell-side platforms and an ad server.
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PubMatic
NOVEMBER 1, 2024
In the ad tech world, we’re gearing up for peak seasonality at the end of the year. Reassess your supply to match top-performing advertiser verticals like Shopping, Style & Fashion, Technology , Finance , and Travel. Set up meetings with your CTV ad server and SSP to ensure all info is passed through the chain as intended.
VideoWeek
FEBRUARY 26, 2024
It’s also building an ad server and an ad exchange inside the browser. Now, with this, you’re actually introducing the exchange and the ad server, which means you’re actually introducing a full business function into the browser. So that’s essentially what it is at the core.
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SEPTEMBER 14, 2016
The programmatic ad wars have taken an interesting turn with ad blocker Adblock Plus setting up its own ad server, seemingly (at one point) with the connivance of Google and AppNexus, which both have their own whopper servers. The news was announced by third party ComboTag, yet another ad tech firm.
Ad Monsters
MAY 2, 2024
Our goal is to lower the company’s carbon footprint while still finding ways to drive more efficiency within our ad serving process. When an ad-tech company lowers its carbon emissions, its partners lower theirs as well. For the past decade, Kara has had a front-row seat in the various iterations of ad tech throughout the years.
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JUNE 10, 2019
Maurice Levy’s French tech start-up Ycor is tweaking the mighty Amazon by the tail, saying it will outbid it for Sizmek, in Chapter 11 since the end of March. Sizmek is a DSP with an ad server and optimizer. Asking price is about $30m. Alain Levy (left), who runs Ycor, told the Drum: “There was.
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