Ad Server Ad Tech Food 
PubMatic
NOVEMBER 1, 2023
In this regard, there are a number of places where advertisers, publishers and ad tech providers can do better—the power consumption of our offices, the food we stock in our break rooms, the airlines we fly to business events. Everything else is minimal by comparison. The hard work starts now.
Digiday
MARCH 28, 2023
In all, the company needed to unify the ad tech powering more than 40 publications. “We Another complicating factor was reconciling the publications’ integrations with Google’s publisher ad server, Google Ad Manager. We could just turn things off like Brides, Byrdie, Investopedia. Both had inventory management.
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Digiday
OCTOBER 26, 2022
Those ambitions will be laid bare at this week’s unBoxed conference where Amazon is on course to outline the results of a development strategy that has seen it build, buy and hire its way up the advertising food chain in a bid to gain greater market share. The next few days will also see Amazon unveil a partnership program, a.k.a.
VideoWeek
NOVEMBER 3, 2023
Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.
Digiday
OCTOBER 4, 2022
Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places. For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3.
Kevel
APRIL 19, 2022
Malware — There is always the chance an ad tag gets infiltrated by malware. Lost Revenue - Research has shown the “ad tech tax” is over 50% - meaning for every $1 an advertiser spends, the publisher gets just $0.50. Off-brand ads - Many publishers have gone under fire because of off-brand ads.
VideoWeek
SEPTEMBER 13, 2024
In this week’s Week in Review: Spotify set to start paying video creators, BBC rules out ads as alternative to licence fee, and UK pushes ahead with a junk food ad ban. The opening week of the trial featured testimony from a range of ex-Googlers, ad tech CEOs, and publisher executives.
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