Digiday

FEBRUARY 28, 2023

Katsur further commented, “Things like your CDP have to connect with no less than half-a-dozen vendors, then you have to ensure your supply-side platform has an integration with your demand-side platform, and ad server, on the other side.”

Cookies 81

Cookies Marketing Demand Side Platform Ad Server 81

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Smart is a feature-rich ad server , SSP, and DSP. Epom Apps 10.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. Extensive Platform Features — Although not necessary, having content management, hosting , and similar features along with an ad network can be quite practical for publishers, as it allows them to manage their entire monetization strategy from a single dashboard.

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Header Bidding Advertising Ad Exchange Ad network 52

Monetize More

MAY 12, 2022

This tool was created by the Prebid.org Tools Product Management Committee, a group of cross-functional publishers and ad tech partners committed to actively solving issues for Prebid members. Identify all of the available ad units as well as the banner sizes and the bidders participating in Prebid. User Id modules.

Header Bidding 52

Header Bidding CPM Ad Server GDPR 52

Smart-Hub

APRIL 1, 2024

Here are some of them: GDPR (General Data Protection Regulation). Developed by the European branch of IAB (Interactive Advertising Bureau), this framework aims to provide users with greater control over how their data is processed (in compliance with other regulations like GDPR). and COPPA standards.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

VideoWeek

SEPTEMBER 13, 2024

The Week in Tech Google’s US Ad Tech Antitrust Trial Kicks Off The antitrust trial filed against Google by the US Department of Justice and a number of states, accusing Google of anticompetitive behaviour in the ad tech market, kicked off this week. The ECJ rejected the company’s appeal against a €2.4

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Food Ad Tech Media Agency 52

VideoWeek

NOVEMBER 28, 2024

Which ad tech vendors are delivering the most value to your business? Media Impact, which is the exclusive advertising sales house for Axel Springer’s German titles like BILD and WELT, chose Xandr [now Microsoft Advertising] as the core ad server and SSP. What does your identity strategy look like?

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Fill rate Cookies Ad Server Audience 59

Brid.tv

JUNE 26, 2023

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market.

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Ad network Video Ads Header Bidding CPM 40

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Key Features: GDPR compliance Comes with a handy referral mechanism Rich analytics suite Dynamic ad delivery.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

VideoWeek

OCTOBER 24, 2022

This is why I could not be more excited to be joining Publica, a market leading CTV ad server that enables streaming publishers to build ad pods that can offer TV ad buyers the same types of targeting and controls available within traditional linear, but with all of the additional targeting now supported by digital and the OpenRTB ecosystem.

Audience 40

Audience Ad Server Real Estate Manufacturing 40

Monetize More

JUNE 26, 2023

That’s why last year, we integrated our ads systems with a new industry standard for consent in Europe called the Transparency and Consent Framework, or TCF for short. The TCF helps ensure that ads are only served to people who have actively consented to see them. To learn more about the industry, we have PubGuru University.

ROI 52

ROI Ad network Ad Tech Conversion 52

Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Deep dives into the IDs.

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First-Party Cookies Cookies Header Bidding Ad Tech 68

Paleo AdTech

NOVEMBER 6, 2023

Our first one was on the DoubleClick ad server, and we thought we’d start this new year off with a look at what happened before DoubleClick. And meanwhile, the impact of regulators on the ad business did not start with GDPR, CCPA. And pretty soon we’re in the real world of paleo ad tech.

Advertising 52

Advertising Agency Real Estate Ad Tech 52

Paleo AdTech

JANUARY 11, 2022

Our first one was on the DoubleClick ad server, and we thought we’d start this new year off with a look at what happened before DoubleClick. And meanwhile, the impact of regulators on the ad business did not start with GDPR, CCPA. And pretty soon we’re in the real world of paleo ad tech.

Advertising 52

Advertising Agency Real Estate Ad Tech 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. Simple interface. Control your inventory from one place. Integration possibilities.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

JANUARY 13, 2023

For example, Prebid Server allows getting additional demand from leading advertising exchanges on the advertising server in real time (almost every major publisher has already built this tool into its ad server). SmartHub’s WL also connects the supply/demand partners you need from its trusted list. Traffic Leverages.

Ad Exchange 40

Ad Exchange Advertising Non-Profit Banner 40

VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. .

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GDPR Cookies Agency Ad Tech 64

VideoWeek

NOVEMBER 17, 2023

“For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps,” Amazon said in a statement. Publica Brings “TV-Like” Ad Buying to Vevo Publica, a CTV ad server, has partnered with Vevo, a music video hosting service.

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Media Cookies Agency Affiliates 98