Ad Monsters

OCTOBER 2, 2024

In addition, the auction enables publishers to present their ad inventory to several SSPs, ad networks, and exchanges simultaneously before involving the ad server. Post-bid Phase : The winning bid is sent to the ad server. Requestly : A browser extension that simplifies ad operations troubleshooting.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

Digiday

JANUARY 22, 2023

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. And then the full suite of targeting in July.” household-level IDs, she added. That’s the beauty of having everything on the same ad server.”

Ad Targeting 89

Ad Targeting Ad Server Geo targeting Ad Tech 89

Kevel

APRIL 19, 2022

Malware — There is always the chance an ad tag gets infiltrated by malware. Lost Revenue - Research has shown the “ad tech tax” is over 50% - meaning for every $1 an advertiser spends, the publisher gets just $0.50. Off-brand ads - Many publishers have gone under fire because of off-brand ads.

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

Brid.tv

JUNE 26, 2023

However, the most important features that a quality video ad network must have are the following: Multiple Targeting Options — A platform with several targeting options like geo-targeting, behavioral , and contextual targeting, will ensure that the ads served on your website are of interest to your audience.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. Preferred deal.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52