Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature. Summing Up.

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

Monetize More

JUNE 15, 2023

Header Bidding enables publishers to expose and sell their inventory to more demand partners while getting the highest possible yield for each impression. With Header Bidding allowing multiple demand sources to bid in real-time for the same inventory, publishers can expect higher ad revenues and better monetization efficiency.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Ad Monsters

OCTOBER 4, 2024

Optable’s partnership with The Globe and Mail aims to demonstrate how data clean rooms can transform audience targeting and campaign performance while ensuring privacy compliance Like many mediums in ad tech, privacy-compliant technologies, or more specifically, data clean rooms are becoming oversaturated with solutions.

Audience 105

Audience Ad Server Ad Tech Impressions 105

Brid.tv

NOVEMBER 4, 2022

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. So when a user plays a video, the player sends an ad request. There are two types of header bidding — client-side and server-side.

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

PubMatic

NOVEMBER 1, 2023

In this regard, there are a number of places where advertisers, publishers and ad tech providers can do better—the power consumption of our offices, the food we stock in our break rooms, the airlines we fly to business events. The post What a Practical Pursuit of Ad Tech Sustainability Should Look Like appeared first on PubMatic.

Ad Tech 52

Ad Tech Ad Server Food Impressions 52

Ad Monsters

SEPTEMBER 23, 2024

With testimonies revealing Google’s deep grip on ad tech, we unpack how this could reshape the industry and finally give publishers their due. This week, we peeled back more layers of Google’s ad tech dominance — revealing how publishers, once sidelined, finally have their grievances heard in court. Hey Monsters!

Ad Tech 72

Ad Tech Pop-Up Ad Server Impressions 72

MediaFuse

NOVEMBER 14, 2016

Ad serving discrepancies need to be monitored, and each demand source must be checked daily to ensure yield is being maximized. In a nutshell, publishers should be focusing on the following metrics for each demand source: Total ad requests (demand source and ad server). Impressions filled. Ad server CPM/Rate.

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52

VideoWeek

SEPTEMBER 29, 2023

The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability. Judges were hugely impressed by the calibre of this year’s entries and many went right to the wire.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Digiday

JANUARY 17, 2023

For example, the latest study took nine months to produce, as opposed to more than 18 months for the earlier iteration, with the implementation of more standardized reporting meaning auditors were better able to compare ad impressions between buy- and sell-side platforms. Unattributable ad spend, A.K.A. Steve Chester, ISBA.

Impressions 69

Impressions Ad Server Ad Tech Media 69

Ad Monsters

MAY 18, 2023

Collectively, digital ad tech accounts for 3.5% A single campaign that fills one million impressions has the same carbon footprint as a roundtrip flight from Boston to London. chapter of Ad Net Zero , a UK-based organization that seeks to help brands, agencies, publishers and ad tech companies achieve net zero.

Advertising 105

Advertising Ad Tech Ad Server Impressions 105

Martech

JUNE 13, 2024

Google operates the largest ad server, inventory exchange and bidding exchange, representing both the bidder and the seller in the marketplace. This concentration of power can also stifle innovation and limit opportunities for smaller ad tech companies.

Marketing 119

Marketing Machine Learning Ad Server Video Ads 119

Paleo AdTech

NOVEMBER 3, 2022

Components of its solution included: AdAgent — desktop tool for ad buyers to schedule up-front and “opportunistic spot buys” Media Templates — automation tools for common requirements like A/B tests, day/time buys. None of these companies is in ad tech. AdReporter — measurement tool.

Ad network 98

Ad network A/B Testing Ad Server CPM 98

MediaFuse

NOVEMBER 29, 2016

Header bidding is a programmatic technique leveraged by publishers that offers inventory to multiple ad exchanges at the same time before making calls to their ad server. This means that for every impression, on every ad unit, on every page, there is an auction that includes all header bidding demand sources.

Header Bidding 52

Header Bidding Ad Server Ad Ops Impressions 52

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Supports various ad formats and customization options.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Ad Monsters

MAY 2, 2024

Our goal is to lower the company’s carbon footprint while still finding ways to drive more efficiency within our ad serving process. When an ad-tech company lowers its carbon emissions, its partners lower theirs as well. For the past decade, Kara has had a front-row seat in the various iterations of ad tech throughout the years.

Ad Server 98

Ad Server Ad Tech Finance Impressions 98

Monetize More

NOVEMBER 28, 2022

It’s an all-in-one publisher ad inventory management solution and Google’s trademark ad server for managing all of a publisher’s advertising. It’s also MonetizeMore’s preferred ad server and is used by most of our publisher partners. Google Ad Exchange is often referred to as the premium version of AdSense.

Ad Server 52

Ad Server Ad Exchange Ad Inventory Impressions 52

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns. They could also layer on an ad server to offer an additional layer of tracking and analytics for their campaigns.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

MediaFuse

JUNE 17, 2017

In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. Regardless of the outcome, this is undoubtedly a time of epic transformation for the ad tech space.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Impressions 52

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Today, when we march in the cookieless era, the Prebid server may even become a technology that keeps the adoption rate of the header-bidding intact in the future.

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Display Lumascape’s components are as follows: Ad Agencies.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Advendio

DECEMBER 7, 2022

As a result, media companies are challenged to innovate their processes to stay relevant to new audiences and monetize impressions. The ADvendio-Moat Analytics integration gives users the ability to import third-party data on all line items measured by Moat, for all ADvendio-supported servers.

Ad Inventory 81

Ad Inventory Demand Side Platform Ad Server Impressions 81

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Rich Selection of Video Ad Formats. Yahoo Ad Tech (Formerly Verizon Media).

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Ad Monsters

NOVEMBER 18, 2022

Advertising scams have plagued the ad tech ecosystem for quite some time, but thanks to industry innovations many protections are now in place. . Can you tell me how malvertising differs from ad fraud? LD Mangin: It is important to recognize that ad tech is a circular supply chain.

Advertising 52

Advertising Ad Tech Ad Server Impressions 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

VideoWeek

MARCH 20, 2024

The new unit, Epsilon Retail Media, builds on Epsilon’s acquisition of retail media tech business CitrusAd three years ago. This data will be used to target ads, and Epsilon says its AI will learn over time what does and doesn’t work, helping to optimise spend. . ” Follow VideoWeek on Twitter and LinkedIn.

Retail 52

Retail Media Ad Server Impressions 52

Digiday

JUNE 13, 2022

According to Reuters, Google’s parent company Alphabet offered to let third-party ad tech companies serve ads on YouTube as a proposed remedy to an EU probe into whether restrictions over how third parties can access its services. ’s Competition Markets Authority. .”

Cookies 69

Cookies Demand Side Platform Ad Tech Education 69

Brid.tv

OCTOBER 8, 2024

Website Latency If your website takes a while to load, the user might scroll away before actually seeing the ad, and the impression wont count. The best way to check if this is the case is by comparing the number of ads sent with the number of ad impressions. Find out how to optimize your price floors.

Fill rate 52

Fill rate Header Bidding Ad Tech Impressions 52

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Smart is a feature-rich ad server , SSP, and DSP. Epom Apps 10.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Digiday

FEBRUARY 14, 2023

They also showed heavy investment in ad tech innovations, the top-performing category by a landslide. The ‘Pets Stay Free’ campaign was a success, receiving over one billion earned impressions, widespread national outreach and earned media. All of this led to an increase in year-over-year sales for Motel 6.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

VideoWeek

JANUARY 31, 2023

Back in 2021, Ozone launched its own ‘Attention Index’, a measure of advertising engagement which combines a number of different metrics (including active view, scroll rate, screen real estate, and touch rate) to give an overall view of how much attention each individual impression drew.

Advertising 52

Advertising Real Estate Impressions Ad Server 52

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52