Ad Server Ad Tech Manufacturing 
illumin
OCTOBER 22, 2024
The potentially groundbreaking trial began on September 9, 2024, and could mark the beginning of the end for Google’s ad tech business as we know it today. If found guilty, Google would be forced to break up its business and divest its ad server and ad exchange. Follow @illuminHQ
Martech Series
AUGUST 24, 2022
Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science,announced a partnership with ANTHYM Technologies , a coalition of free, ad-supported streaming TV platforms. Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs.
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PubMatic
JANUARY 11, 2024
To ensure end-to-end ad workflow, the automation framework sends test traffic to all integration endpoints. This end-to-end testing approach covers the entire ad serving process, from the ad server to SDK rendering and reporting. The SDET team has also developed a mock SSP setup which bids for test inventory traffic.
Martech Series
JUNE 21, 2022
Ltd (“Hisense”), preinstalled on a majority of TVs manufactured by Hisense including TVs with the Toshiba brand, and also integrated into dozens of premium original equipment manufacturers (“OEMs”). Tremor International Ltd.,
VideoWeek
AUGUST 7, 2024
But as the Google model has shown, securing default placements would see Microsoft grow its share of search, and therefore increase its ad revenues. However, this may not equate to material losses for Google, which could remain the dominant search engine for both users and advertisers (and even device manufacturers).
VideoWeek
DECEMBER 20, 2022
VideoWeek asked nine ad tech execs what 2023 holds for video, TV and advertising, covering everything from AI to word games – and what this shifting ecosystem might look like in the year ahead. To get there, TV manufacturers will need to work with advertisers to implement the technology that reads what’s playing on screen.
Smart-Hub
OCTOBER 15, 2023
White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.
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