Digiday

SEPTEMBER 18, 2024

Related Insights Google on Trial Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused Read More The U.S. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. DFP’ and ‘AdX, et al. debated extensively ( see right ).

Ad Tech 96

Ad Tech Ad Server Ad Exchange Media 96

Martech Series

AUGUST 24, 2022

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science,announced a partnership with ANTHYM Technologies , a coalition of free, ad-supported streaming TV platforms. Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs.

Ad Server 84

Ad Server Header Bidding Advertising Ad Exchange 84

Exchange Wire

FEBRUARY 5, 2024

In the dynamic world of digital advertising, media companies must integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management. The post Multi-Ad Server Integration: goTom Now Shares Flights Across Multiple Ad Servers appeared first on ExchangeWire.com.

Ad Server 75

Ad Server Media Advertising Ad Tech 75

Ad Monsters

APRIL 8, 2025

Many ad tech professionals fell into this industry by chance. But Bobby Noble, now Disneys VP of ad operations, says that, for him, it felt like a natural evolution. First, I act as a connector across multiple teamsfrom pricing and planning to ad platforms, data and activation, business operations and, of course, sales.

Ad Ops 106

Ad Ops Ad Server Audience Education 106

Ad Monsters

DECEMBER 12, 2024

Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. One case, already decided, found Google guilty of monopolizing the search market. Targeting its ad tech empire, the other could redefine the ad ecosystem.

Ad Tech 98

Ad Tech Retail Cookies First-Party Cookies 98

Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

Digiday

FEBRUARY 12, 2023

24, the DOJ filed a lawsuit against Google accusing the company of having monopolized the ad tech market. The department’s antitrust lawsuit accuses Google of capitalizing on its combination of ad tech tools — particularly its ad exchange and publisher ad server — to corner the programmatic ad market.

Ad Tech 75

Ad Tech Ad Server Ad Exchange Marketing 75

Digiday

OCTOBER 12, 2023

Lenovo’s marketing team doesn’t shy away from challenges, that’s for sure. After all, managing your own ad server isn’t budget-friendly or a simple endeavor. So the electronics business named Adform as its main ad server — a first for Lenovo’s marketing folks.

Ad Server 97

Ad Server Ad Tech Electronics Agency 97

Martech Series

FEBRUARY 8, 2023

Hervé Brunet is a highly respected business leader, recognised for his ad tech expertise and experience across Europe , the US and Asia. Philip played a large role in helping VIOOH continue to develop and grow in so many markets thanks to his invaluable guidance,” said Jean-Christophe Conti , Chief Executive Officer at VIOOH.

Ad Tech 83

Ad Tech Ad Server MarTech Advertising 83

Digiday

JANUARY 3, 2023

Not only can this form of advertising be turned off and on with relative ease compared to linear TV, he continued, it’s also well placed to grow as ad dollars are shifted over to channels, platforms, and media owners that can guarantee more bang for the buck. CTV is a very fragmented market, after all.

Ad Tech 80

Ad Tech Marketing Ad Server Media 80

VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. The watchdog says it will assess whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Tech 64

Ad Tech Ad Server Ad Exchange Header Bidding 64

VideoWeek

JUNE 8, 2022

Smart Adserver, a publisher-focused ad server and supply-side platform (SSP), has today announced it is rebranding to Equativ. The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two ad tech companies it acquired in 2019 and 2021 respectively. Independence and SPO in the spotlight.

Demand Side Platform 122

Demand Side Platform Ad Server Ad Tech Advertising 122

Digiday

MARCH 19, 2023

Sources said outcomes could include the streaming service overhauling its relationship with Microsoft, which has powered Netflix’s ad tech. Sources familiar with Netflix’s early conversations suggested they were a precursor to the streaming giant eventually building or buying its own ad tech.

Ad Tech 71

Ad Tech Ad Server Advertising Conversion 71

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 134

Machine Learning Marketing ROI Demand Side Platform 134

Martech

JUNE 13, 2024

The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. Reliance on these platforms can offer marketers significant advantages and limitations. They offer sophisticated tools that enable marketers to create, manage and optimize campaigns more efficiently.

Marketing 122

Marketing Machine Learning Ad Server Video Ads 122

Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. CMGI itself was a dot-com sorcerer with a peak market cap of $41 billion and a portfolio of innovative Web 1.0

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Digiday

JULY 21, 2022

Earlier this year Microsoft Advertising chief Rob Wilk explained how CTV would play a key role in the company’s advertising ambitions and that offering cross-screen attribution capabilities would also play a key role in its go-to-market strategy. Open or closed? Paul Coggins CEO Adludio.

Ad Tech 69

Ad Tech Ad Server Demand Side Platform Agency 69

VideoWeek

JUNE 14, 2023

The European Commission this morning found that Google breached EU antitrust rules by distorting competition in the ad tech industry. If the charges are proven, Google could be forced to sell part of its ad tech business. Google controls both sides of the #adtech market: sell & buy.

Ad Tech 59

Ad Tech Ad Exchange Ad Server Advertising 59

Digiday

APRIL 11, 2023

Competition in ad tech is ratcheting up, especially among supply-side platforms as leading lights in the sector jostle for differentiation, or even just “stickiness.” ” In certain cases, this involves exploring new routes to market and new revenue models.

Ad Tech 69

Ad Tech Ad Server Agency Media 69

VideoWeek

JANUARY 22, 2025

Scale goals reached Netflix doesn’t state how many ad tier subscriptions it has overall or how much ad revenue it’s generating in its quarterly reports, But the numbers it does release show that the ad tier is at least having a significant impact in driving subscription growth. In North America, Netflix added 4.8

Ad Tech 59

Ad Tech Ad Server Advertising Audience 59

VideoWeek

JANUARY 26, 2023

The Justice Department’s (DOJ) antitrust lawsuit against Google has sent ripples across an industry that has waited years for the search giant’s ad market domination to face meaningful scrutiny. VideoWeek asked five industry experts for their views on the lawsuit, and what it means for the future of ad tech.

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. So, what of the ad tech sector? Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity.

Marketing 71

Marketing Ad Tech Demand Side Platform Ad Server 71

Martech

OCTOBER 19, 2021

Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners.

Marketing 107

Marketing Machine Learning Ad Server MarTech 107

Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). It’s just that whatever opinion they had about Google’s practices was long overridden by the realities of being a marketer.

Marketing 76

Marketing Ad Tech Ad Server Ad Exchange 76

VideoWeek

SEPTEMBER 12, 2024

On day three of Google’s ad tech antitrust trial, Judge Brinkema asked witness Jed Dederick, CRO at The Trade Desk, about the advantages to buy-side and sell-side players of Google’s scale and concentration of data. But spun off from Google, the ad server would have less value, again making it hard to find a buyer.

Ad Server 52

Ad Server Ad Tech Marketing Media 52

Martech

OCTOBER 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you warming up the Schadenfreude ? We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

Video Ads 115

Video Ads SEO Ad Server Ad network 115

Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

Cookies 82

Cookies Marketing Demand Side Platform Ad Server 82

Exchange Wire

FEBRUARY 27, 2024

Jerry Daykin, a seasoned brand-side marketer with a career spanning roles at Diageo, GSK, and Mondelēz, delves into the challenges and opportunities [.] The post Jerry Daykin on Bridging Brand Integrity and Ad Tech Evolution appeared first on ExchangeWire.com.

Ad Tech 49

Ad Tech Advertising Marketing Ad Server 49

Brid.tv

NOVEMBER 4, 2022

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. If the publisher has their own ad server , the server compares this bid to any direct deals or private marketplace deals.

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Digiday

MAY 8, 2023

Supply-path optimization, or SPO, has been one of the key themes in ad tech in recent years, as demand for more efficiency sets in and the curtain closes on ad tech’s initial halcyon days. ’ Well, that’s a pretty significant barrier,” he added. Do such developments represent a proxy war?

Ad Server 68

Ad Server Demand Side Platform Ad Tech Media 68

Ad Monsters

MAY 22, 2024

Now at JP Morgan & Chase, she manages programmatic and paid media ad operations, ensuring brand safety and compliance with privacy regulations. Her recognition as a Top Women in Media and Ad Tech highlights her dedication to innovation in the industry and serves as inspiration for her mentees.

Ad Ops 104

Ad Ops Ad network Ad Tech Ad Server 104

Ad Monsters

MAY 18, 2023

Collectively, digital ad tech accounts for 3.5% chapter of Ad Net Zero , a UK-based organization that seeks to help brands, agencies, publishers and ad tech companies achieve net zero. Fifty US-based digital advertising companies joined Ad Net Zero, and together they represent 40% of the world’s advertising spend.

Advertising 105

Advertising Ad Tech Ad Server Impressions 105

AdExchanger

SEPTEMBER 16, 2024

Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. And can we call it “You’ve Been Ad Served?”) ”) Because certain moments from Friday alone – Day Five – are just too good to only live on in a court transcript.

Ad Tech 117

Ad Tech Header Bidding Ad Server Audience 117

VideoWeek

APRIL 24, 2024

Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP). The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

Demand Side Platform 64

Demand Side Platform Ad Tech Ad Server Advertising 64