Exchange Wire

FEBRUARY 5, 2024

In the dynamic world of digital advertising, media companies must integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management. The post Multi-Ad Server Integration: goTom Now Shares Flights Across Multiple Ad Servers appeared first on ExchangeWire.com.

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Ad Monsters

DECEMBER 19, 2024

Anyone in ad tech can tell you that the industry has been dreading the deprecation of third-party cookies and what that shift will mean for how they do business. How we target individuals with relevant ads will change. The question remains: How can publishers execute direct media transactions at scale?

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Ad Monsters

DECEMBER 12, 2024

Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. Targeting its ad tech empire, the other could redefine the ad ecosystem. ” “For Android, a divestiture might slow Googles mobile ad dominance.

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AdExchanger

MAY 5, 2024

Ad frequency is a problem at the campaign level, where CTV viewers can be exposed to the same ad creative across different media channels/streaming platforms well beyond […] The post Fixing CTV Ad Repetition Means Understanding How Ad Tech Enables It appeared first on AdExchanger.

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Digiday

OCTOBER 12, 2023

After all, managing your own ad server isn’t budget-friendly or a simple endeavor. However, as the saying goes, nothing valuable comes without effort, and an ad server is undeniably valuable to a certain type of advertiser — the type that can’t see a way forward without one. “We

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PubMatic

JANUARY 11, 2024

Test automation scripts then cover all the underlying SDK features, including open measurement SDK (OMSDK) compliance, mobile rich media ad interface (MRAID)/Interstitial/Banner ads, StoreKit Ad Network (SKAdnet), privacy compliance, callbacks, ad events, reporting, and ad rendering.

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Digiday

MARCH 19, 2023

Sources said outcomes could include the streaming service overhauling its relationship with Microsoft, which has powered Netflix’s ad tech. Sources familiar with Netflix’s early conversations suggested they were a precursor to the streaming giant eventually building or buying its own ad tech.

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VideoWeek

JUNE 8, 2022

Smart Adserver, a publisher-focused ad server and supply-side platform (SSP), has today announced it is rebranding to Equativ. The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two ad tech companies it acquired in 2019 and 2021 respectively. Independence and SPO in the spotlight.

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VideoWeek

JUNE 15, 2022

Reuters reported on Monday that Google has offered to open up access to YouTube for third-party ad tech companies, as part of a settlement for an ongoing EU antitrust investigation. For example, a bill was recently proposed in the US Senate which would force Google to divest its ad tech business.

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More About Advertising

DECEMBER 21, 2021

Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T founder Alexander Graham Bell, includes both demand and sell-side platforms and an ad server.

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Digiday

JANUARY 3, 2023

Not only can this form of advertising be turned off and on with relative ease compared to linear TV, he continued, it’s also well placed to grow as ad dollars are shifted over to channels, platforms, and media owners that can guarantee more bang for the buck. Even so, few would have pegged ad tech.

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Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. The company was acquired by Engage , a CMGI Company, for $193 million in 1999, right before the dot-com bust.

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Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.

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Ad Server Retargeting Ad network Ad Tech 52

VideoWeek

SEPTEMBER 27, 2024

The judging panel of media, tech and creative specialists were highly impressed by the creativity, innovation and technological advances in video and CTV advertising on display this year. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies.

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Digiday

APRIL 11, 2023

Competition in ad tech is ratcheting up, especially among supply-side platforms as leading lights in the sector jostle for differentiation, or even just “stickiness.” Earlier this month, multiple sources told Digiday that Magnite was exploring the option of bypassing DSPs by forging direct relationships with media agencies.

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Digiday

JULY 21, 2022

Although since those inquiries, certain details have emerged with Insider reporting that revenue guarantees — these usually played a key role in winning RFPs during the early days of ad tech — from rival contenders were “underwhelming” (Google’s included), a sign that Netflix wants revenue, and fast.

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VideoWeek

JANUARY 26, 2023

The filing accuses Google of monopolising the ad tech stack, neutralising its competitors and violating the freedom of the internet itself, recommending the ad tech business be broken up in order to restore competition. Decoupling the ad server from the exchange will open up the supply chain for more competition.

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More About Advertising

SEPTEMBER 14, 2016

The programmatic ad wars have taken an interesting turn with ad blocker Adblock Plus setting up its own ad server, seemingly (at one point) with the connivance of Google and AppNexus, which both have their own whopper servers. The news was announced by third party ComboTag, yet another ad tech firm.

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Digiday

JANUARY 22, 2023

to Disney’s media properties and more than 100 million U.S. household-level IDs, she added. We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said. Disney’s ad server already powers 100% of Hulu’s and Disney+’s ad platforms in the U.S.,

Ad Targeting 87

Ad Targeting Ad Server Geo targeting Ad Tech 87

Ad Monsters

MAY 22, 2024

Melissa Bonnick, Executive Director, Head of Programmatic, Paid Media Tagging & Trafficking, JPMorgan Chase, leverages her extensive ad operations expertise at JP Morgan & Chase to drive brand safety and foster inclusivity in the media industry. Starting her journey in media with a Journalism degree from St.

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VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. The telco is expected to sell most of its media assets due to an ongoing fraud investigation in Portugal.

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Exchange Wire

DECEMBER 7, 2023

Nexta, a leading provider of Ad tech solutions to scale personalised advertising, today (December 7th, 2023) announced the launch of its new retail media solution. The post Nexta Announces its New Retail Media Solution & Partnership With Danish Retailer Dagrofa appeared first on ExchangeWire.com.

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Retail Media Ad Tech Advertising 75

Digiday

MAY 8, 2023

Supply-path optimization, or SPO, has been one of the key themes in ad tech in recent years, as demand for more efficiency sets in and the curtain closes on ad tech’s initial halcyon days. ’ Well, that’s a pretty significant barrier,” he added.

Ad Server 68

Ad Server Demand Side Platform Ad Tech Media 68

Ad Monsters

MAY 23, 2022

Publisher ad ops teams handle and manage various critical tasks within their organizations, such as trafficking, programmatic management, inventory management, technical campaign and ad tag troubleshooting, and so much more. The digital media industry is constantly innovating, growing, and changing.

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VideoWeek

SEPTEMBER 12, 2024

On day three of Google’s ad tech antitrust trial, Judge Brinkema asked witness Jed Dederick, CRO at The Trade Desk, about the advantages to buy-side and sell-side players of Google’s scale and concentration of data. But spun off from Google, the ad server would have less value, again making it hard to find a buyer.

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Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature. Summing Up.

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TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. . “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Martech

SEPTEMBER 30, 2021

The dawn of digital media promised a brighter future, where we eventually could look at every sale and determine which touchpoints were effective at delivering ROI and which were wasted spend. Types of media measured. Let’s dig a little deeper into what these platforms do. Data modeling and analysis.

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Machine Learning Marketing ROI Demand Side Platform 131

Martech

OCTOBER 25, 2021

How Jagran New Media doubled video ad revenue with a managed AdOps service. Jagran New Media, a leading publishing house in India, had a revenue problem. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. “The

Video Ads 112

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Ad Monsters

AUGUST 29, 2022

In-store advertising should get so much easier for retail media now that the In-Store Marketplace (ISM) has launched. However, with ISM, in-store media publishers can more effectively manage campaigns and simplify access to brick-and-mortar audio and display inventory for retail media, audio and display advertising. .

Retail 105

Retail Advertising Ad Server Media 105

VideoWeek

SEPTEMBER 29, 2023

The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Paleo AdTech

DECEMBER 10, 2023

Michael was one of the co-founders of Invite Media in 2007, with college classmates at the University of Pennsylvania. He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform.

Media 52

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Exchange Wire

FEBRUARY 27, 2024

The post Jerry Daykin on Bridging Brand Integrity and Ad Tech Evolution appeared first on ExchangeWire.com. Jerry Daykin, a seasoned brand-side marketer with a career spanning roles at Diageo, GSK, and Mondelēz, delves into the challenges and opportunities [.]

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Ad Monsters

MAY 18, 2023

Collectively, digital ad tech accounts for 3.5% chapter of Ad Net Zero , a UK-based organization that seeks to help brands, agencies, publishers and ad tech companies achieve net zero. Fifty US-based digital advertising companies joined Ad Net Zero, and together they represent 40% of the world’s advertising spend.

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VideoWeek

APRIL 17, 2023

Magnite says ClearLine will “significantly” increase spend going towards working media, and will make it easier for sellers and agencies to share data in a privacy-safe manner. WPP’s media arm GroupM, programmatic specialist MiQ, and Camelot Strategic Marketing & Media are listed as launch partners.

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Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity. So, what of the ad tech sector?

Marketing 72

Marketing Ad Tech Demand Side Platform Ad Server 72

Paleo AdTech

NOVEMBER 3, 2022

Components of its solution included: AdAgent — desktop tool for ad buyers to schedule up-front and “opportunistic spot buys” Media Templates — automation tools for common requirements like A/B tests, day/time buys. Pricing was a percent of media with a limited freemium/try-before-you-buy model.

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