InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Brid.tv

OCTOBER 8, 2024

Their bandwidth might simply be too limited to load the ad in time. These can range from poorly configured ad servers to broken tags and more. Manage Ad Blockers The cat-and-mouse game between ad blockers and ad tech has been going on pretty much since the inception of digital advertising.

Fill rate 52

Fill rate Header Bidding Ad Tech Impressions 52

InMobi

NOVEMBER 5, 2018

That may not seem like much, but to increasingly impatient mobile app users it can seem like a lifetime. In-app header bidding and unified mobile ad auctions have become increasingly popular monetization options, and are already helping app publishers and developers more effectively optimize revenue yields while also delighting end users.

Header Bidding 52

Header Bidding Ad Server Ad Inventory Mobile Ads 52

Brid.tv

NOVEMBER 22, 2022

You have plenty of options in that regard, but the easiest one is through mobile advertising. Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

InMobi

AUGUST 7, 2019

In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting ad servers to how third-party consultants should work with clients to ensure success. We are a mobile ad ops partnership company. I'm Chas Castell.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

InMobi

JANUARY 16, 2019

As an ad tech bidding strategy, what are the advantages and disadvantages of the first price auction bidding model? So now that we have our second auction in the ad server, DSP one will be competing at a price of $5.01, whereas a new DSP - let’s say DSP 3 - is going to bid $7.

Header Bidding 52

Header Bidding Mobile Ads Ad Server Ad Tech 52

InMobi

FEBRUARY 13, 2019

Key Topics for Supply Side Platforms Interested in learning more about the mechanics of programmatic auctions, in-app ad servers and other related ad tech topics? Determining CPMs in an In-App Ad Auction The Basics of Mobile Ad Mediation Waterfall vs. How are Prices Set in an Auction?

Header Bidding 52

Header Bidding Demand Side Platform Ad Server Mobile Ads 52

Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Deep dives into the IDs.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

FEBRUARY 14, 2025

AppLovin’s Market Cap Towers Over The Trade Desk’s Amid Contrasting Q4 Fortunes Just three months ago, mobile ad tech business AppLovin’s market cap surpassed The Trade Desk’s for the first time, making it the largest publicly traded ad tech business in the world. Read more on VideoWeek.

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Ad Tech Media Agency Advertising 52