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Best Guide to Display Lumascape [2023]

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At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Related Read : [link]. Ad Servers in Display Lumascape.

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The WIR: Spotify Starts Paying Creators for Video Content, UK Pushes Ahead with Junk Food Ads Ban, and BBC Rules Out Ads in Licence Fee Talks

VideoWeek

The Week in Tech Google’s US Ad Tech Antitrust Trial Kicks Off The antitrust trial filed against Google by the US Department of Justice and a number of states, accusing Google of anticompetitive behaviour in the ad tech market, kicked off this week. The ECJ rejected the company’s appeal against a €2.4

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The WIR: Vivendi Considers Spinning Off Havas, Channel 4 Unveils New Ad Formats, and Netflix Ad Sales to Reach $1 Billion Next Year

VideoWeek

Insider Intelligence also noted that Netflix is able to sell ads at a slightly higher price than its rivals, due to pent-up demand from advertisers who had been waiting for the streaming giant to introduce advertising. The account includes responsibility for full-funnel media strategy, planning, buying, and campaign execution.

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