Ad Server Ad Tech Retargeting 
Paleo AdTech
DECEMBER 10, 2023
Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Only Ad.com was better at this kind of tactic, says Dave.
Paleo AdTech
JANUARY 25, 2022
Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.
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Digiday
OCTOBER 17, 2022
Barely four months after launch, trials of Google’s version of cookieless retargeting are stuck in first gear. Only five ad tech vendors have expressed an interest in testing the FLEDGE, or the “ First Locally-Executed Decision over Groups Experiment ,” to date. In this scenario, Google picks the final ad.
Digiday
NOVEMBER 16, 2022
The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. So, what of the ad tech sector? Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity. million), and 28% ($101.3
InMobi
JUNE 5, 2018
Below you’ll find a plethora of information about the various players in the ad tech ecosystem. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns. They could also layer on an ad server to offer an additional layer of tracking and analytics for their campaigns.
Paleo AdTech
DECEMBER 10, 2023
NYC-based Nancy started as an artist and environmentalist and landed at a family-owned ad network called AdVenture Network, an early proponent of open plan office space for sellers. She was introduced to L90 when the network approached them to use their ad serving technology, and Nancy’s joined the hard-driving sales team at L90.
Paleo AdTech
FEBRUARY 15, 2022
NYC-based Nancy started as an artist and environmentalist and landed at a family-owned ad network called AdVenture Network, an early proponent of open plan office space for sellers. She was introduced to L90 when the network approached them to use their ad serving technology, and Nancy’s joined the hard-driving sales team at L90.
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