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Innovations in Ad Tech Mobile SDK Software Testing @ PubMatic

PubMatic

Test automation scripts then cover all the underlying SDK features, including open measurement SDK (OMSDK) compliance, mobile rich media ad interface (MRAID)/Interstitial/Banner ads, StoreKit Ad Network (SKAdnet), privacy compliance, callbacks, ad events, reporting, and ad rendering.

Ad Tech 111
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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange.

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The Best Mobile Ad Networks For 2023

Monetize More

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

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Programmatically Speaking: Understanding VAST, VPAID, MRAID and SIMID

InMobi

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

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The Crazy Advertising Technology Landscape

InMobi

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns. They could also layer on an ad server to offer an additional layer of tracking and analytics for their campaigns.

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60. Katrin Ribant – giving us the data on Datorama

Paleo AdTech

A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. and is now CEO of FreshBooks.)

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60. Katrin Ribant – giving us the data on Datorama

Paleo AdTech

A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. and is now CEO of FreshBooks.)