Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. So, what of the ad tech sector? For instance, PubMatic (the SSP that arguably kicked off the latest wave of ad tech listings) reported an 11% revenue increase in Q3, taking its total to $64.5

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Digiday

OCTOBER 26, 2022

Speaking with Digiday ahead of this week’s conference, held in New York City’s Javitz Center, Keerat Sharma, director, Amazon Marketing Cloud and Ad Tech Solutions, talked through the Amazon Ads’ pitch to market. The next few days will also see Amazon unveil a partnership program, a.k.a.

Ad Tech 73

Ad Tech Demand Side Platform Ad Server Food 73

Ad Monsters

MARCH 22, 2023

Jana Meron , the founder of Lioness Strategies and seasoned digital media monetization and data strategy leader, is passionate about the world of digital ad tech. These are costly investments, and they can be ROI positive. But there are a lot of publishers who haven’t updated their ad hierarchy.

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Media Ad Server Cookies ROI 92

Kevel

AUGUST 25, 2022

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

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Kevel

JULY 19, 2022

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

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Video Ads Ad Server Advertising Pop-Up 52

Digiday

NOVEMBER 17, 2022

Contentgine & Quarry – Driving Smarter Campaigns and ROI. Best Sustainable Ad Tech Platform. Best Video Ad Server. How the Detroit Lions Monetized the NFL Draft with Tagboard’s Cloud Production Platform. Best Content Management System. SIDEARM Sports. Best Content Marketing Platform. ID5 Identity Cloud.

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Monetize More

JUNE 26, 2023

That’s why last year, we integrated our ads systems with a new industry standard for consent in Europe called the Transparency and Consent Framework, or TCF for short. The TCF helps ensure that ads are only served to people who have actively consented to see them. To learn more about the industry, we have PubGuru University.

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VideoWeek

DECEMBER 20, 2022

VideoWeek asked nine ad tech execs what 2023 holds for video, TV and advertising, covering everything from AI to word games – and what this shifting ecosystem might look like in the year ahead. and demonstrate the ROI of their investments. Nicola Lewis, CEO, Finecast. ” Ofer Druker, CEO, Tremor International.

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Cookies Audience Media Ad Tech 126

Paleo AdTech

DECEMBER 10, 2023

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.

Media 52

Media Non-Profit Ad Tech Ad Server 52

Ad Monsters

SEPTEMBER 14, 2022

Fortunately, diDNA, a leading publisher tech provider, released a new and improved version of its video monetization solution that will help combat recession worries. As a top Google MCM Program Partner, the ad tech company is mindful of adhering to strict ad quality guidelines, transparency, and account structure.

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Machine Learning Viewability Ad Tech Video Ads 98

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

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Header Bidding Viewability Impressions CPM 65

VideoWeek

JUNE 11, 2024

The ID holds information about the advertiser and the ad itself, meaning it can be used for things like creative separation and contextual targeting. But the core identifier is also used so that different parts of the supply chain can spot when they’re talking about the same ad. Follow VideoWeek on Twitter and LinkedIn.

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Ad Server ROI Communications Advertising 64

Digiday

FEBRUARY 28, 2023

Katsur further commented, “Things like your CDP have to connect with no less than half-a-dozen vendors, then you have to ensure your supply-side platform has an integration with your demand-side platform, and ad server, on the other side.”

Cookies 86

Cookies Marketing Demand Side Platform Ad Server 86

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Paleo AdTech

OCTOBER 26, 2021

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.

Media 40

Media Non-Profit Ad Tech Ad Server 40

Digiday

OCTOBER 4, 2022

For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Best Content Marketing Platform Contentgine & Quarry – Driving Smarter Campaigns and ROI Linkwell Health McCormick Eliminates Content Silos With Acquia DAM and PIM Persado.

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Viewability Healthcare A/B Testing Food 69

VideoWeek

OCTOBER 6, 2022

We’ve expanded into Europe; we’ve developed our own ad server and we’ve built a CTV specific attribution measurement service in partnership with a leading TV research company. . We partner with over 25 CTV brand partners in the UK across 65 channels.

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Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.

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Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Simple interface. Integration possibilities.

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Smart-Hub

JANUARY 13, 2023

Creating a new product or solution is always risky, but using a ready-made White Label solution guarantees high ROI. For example, Prebid Server allows getting additional demand from leading advertising exchanges on the advertising server in real time (almost every major publisher has already built this tool into its ad server).

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Automatad Inc.

DECEMBER 1, 2023

Bumper ads: Bumper ads are short-form video ads that are typically six seconds long and non-skippable. Given their short duration and non-skippable nature, bumper ads capture viewers’ attention and increase the viewability rate and ROI. They help set up ad campaigns, video ads, reporting, and more.

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Video Ads Non-Profit CPM Viewability 40

Clearcode

SEPTEMBER 17, 2024

And I guess if you’re just acquiring a company just for the tech primarily and you’re spending hundreds of millions or billions of dollars on it, then good luck trying to improve ROI on that, that’s all I have to say. I guess that the last thing I want to say is it doesn’t necessarily must be either one or the other, right.

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VideoWeek

APRIL 26, 2024

Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio. The study also showed that TV has an average full profit ROI of £5.61 By comparison, online video (predominantly YouTube) has an average full profit ROI of £3.86 Within this, linear TV accounts for 46.6

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