Martech

SEPTEMBER 6, 2024

Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit. That trial begins Monday.

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AdPushup

APRIL 26, 2024

Adtech is clearly more than a trade between publishers and advertisers. It’s not just about connecting publishers and advertisers in order to make advertising seamless, but also to make sure that users see ads that actually matter to them, which takes a lot of ongoing work. If you are a part of the ad tech [.]

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Ad Server Ad Tech Advertising Ad Ops 98

TechCrunch Ads

MAY 15, 2024

The announcement signifies a significant shake-up in the streaming giant's advertising approach. © 2024 TechCrunch. All rights reserved. For personal use only.

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Ad Server Advertising Entertainment Media 127

Martech

SEPTEMBER 5, 2024

Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. For RMNs, the Publisher Manager portal offers control over site monetization with tools like the Fluid Ad Server, SSP, and yield management.

MarTech 105

MarTech SEO Ad Server Retail 105

Digiday

DECEMBER 21, 2022

Register to watch more of the discussion and learn how marketers are using innovative ad servers to enhance CTV and linear TV campaigns. As advertisers seek new ways to craft engaging CTV and linear campaigns, many are finding it challenging to manage ads across increasingly disparate channels.

Ad Server 65

Ad Server Advertising Conversion Media 65

Ad Monsters

JULY 14, 2022

Newsletter advertising has always been one of the most effective marketing channels for brands and publishers, big and small, across many industries. . Year after year, newsletter advertising continues to increase in volume. Year after year, newsletter advertising continues to increase in volume. billion by 2027 1.

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Ad Ops Ad Server Advertising Impressions 119

Martech Series

FEBRUARY 14, 2023

Magnite, the largest independent sell-side advertising platform, announced TMB (Trusted Media Brands), the leading community-driven entertainment company, has selected Magnite’s Demand Manager as its pre-bid wrapper solution. SpringServe, now part of Magnite, will serve as TMB’s ad server of record for OTT video content.

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Ad Server Media A/B Testing Entertainment 80

illumin

OCTOBER 22, 2024

In particular, Google is under fire for allegedly operating a monopoly in the digital advertising industry. Google is now in a Virginia court defending its digital advertising business against monopolizing allegations, a process that is estimated to take four to six weeks. Follow @illuminHQ

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Ad Server Ad Tech Ad Exchange Manufacturing 105

AdExchanger

SEPTEMBER 17, 2024

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

Ad Tech 136

Ad Tech Ad Server Header Bidding Advertising 136

AdPushup

SEPTEMBER 8, 2024

An ad server is advertising software hosted on a server, used by publishers and ad networks to facilitate and manage ads. Check out our list of the top Ad Servers for publishers.

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Ad Server Ad network Advertising Ad Ops 52

Exchange Wire

DECEMBER 12, 2022

Manadge, the SaaS advertising management platform connected to SSPs and ad servers, allowed Bayard Média to have a 360-degree view of its advertising revenues. . Manadge will be assisting Bayard Média Développement in the growth of its digital revenues. By using the [.].

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Ad Server Advertising 98

Ad Monsters

DECEMBER 19, 2024

Programmatic has reigned supreme in an advertising ecosystem guided by the principle of reaching scale. Anyone in ad tech can tell you that the industry has been dreading the deprecation of third-party cookies and what that shift will mean for how they do business. The answer lies in automation and self-service advertising platforms.

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Ad Tech Cookies Ad Server Audience 95

MNTN

JANUARY 8, 2025

Connected TV is a big opportunity for television advertisers, and theres much to learn if you want to succeed. Weve assembled a quick primer on what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising? Spoiler alert: it’s not even close.

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MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Clearcode

AUGUST 4, 2022

Everyone in the digital advertising world is familiar with Facebook Ads and Google Ads. Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. But some people might not know that these platforms are examples of self-serve advertising platforms.

Advertising 102

Advertising Demand Side Platform Ad Server Agency 102

Martech

DECEMBER 30, 2021

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. More streaming.

Advertising 115

Advertising Ad Server Audience MarTech 115

AdExchanger

SEPTEMBER 9, 2024

Google will spend the next four to six weeks in a Virginia courtroom defending itself against allegations that it operates a monopoly over the digital advertising industry. The trial, which begins today, could end in the breakup of Google’s ad tech business, including a forced divestiture of its ad server and ad exchange.

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Ad Server Ad Exchange Ad Tech Advertising 116

Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. The company was acquired by Engage , a CMGI Company, for $193 million in 1999, right before the dot-com bust.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Exchange Wire

JANUARY 30, 2025

AdPlayer.Pro, the worlds leading provider of online video advertising tech solutions, has launched new features in its flagship ad-enabled video player and enhanced its video ad server platforms functionality. According to the companys announcement, some of the latest updates focus on [.]

Video Ads 52

Video Ads Ad Server Advertising Viewability 52

AdExchanger

SEPTEMBER 13, 2024

The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features relatively few DSPs and buy-side competitors. However, in the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence.

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Ad Server Advertising 131

Ad Monsters

MAY 29, 2024

As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The digital advertising world stands at the cusp of a major revolution, poised to redefine itself as it phases out third-party cookies. Explore how Ops Mage can redefine engagement and monetization.

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Cookies Ad Server GDPR Ad Ops 116

Martech

MAY 13, 2024

Quantcast is a global digital advertising, audience insights and measurement platform. Google is a significant player, in some ways the backbone with their browser and their ad server being very commonly used. Q: Another thing I am seeing from some platforms is a return to contextual advertising.

Advertising 108

Advertising Cookies Machine Learning Ad Server 108

Exchange Wire

OCTOBER 12, 2023

AdPlayer.Pro, an international provider of outstream video advertising technology, has introduced essential upgrades to its video ad serving platform. The post AdPlayer.Pro Digital Video Ad Tech Provider Rolls Out Ad Server Upgrades appeared first on ExchangeWire.com.

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Ad Server Ad Tech Video Ads Advertising 45

Digiday

OCTOBER 12, 2023

After all, managing your own ad server isn’t budget-friendly or a simple endeavor. However, as the saying goes, nothing valuable comes without effort, and an ad server is undeniably valuable to a certain type of advertiser — the type that can’t see a way forward without one. “We

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AdPushup

NOVEMBER 29, 2024

We have already covered the benefits of video advertising and how it can help publishers improve their website monetization strategy. But on the technical side, serving video ads wouldn’t be as seamless if not without VAST Tags. VAST Tags works like any ad server’s usual third-party ad tags.

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Ad Server Video Ads Advertising 98

Ad Monsters

MARCH 27, 2024

After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. The error was a brief server anomaly at Pubmatic. While the cost looked high, no real ad dollars were spent. But was this real? How did it come about?

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

Ad Monsters

AUGUST 29, 2022

In-store advertising should get so much easier for retail media now that the In-Store Marketplace (ISM) has launched. Before this, stores had to negotiate digital signage, audio advertising, and in-store displays. Having relevant advertising in their face will encourage them to dish out more dollars. of the total U.S.

Retail 105

Retail Advertising Ad Server Media 105

VideoWeek

JUNE 8, 2022

Smart Adserver, a publisher-focused ad server and supply-side platform (SSP), has today announced it is rebranding to Equativ. The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two ad tech companies it acquired in 2019 and 2021 respectively. Independence and SPO in the spotlight.

Demand Side Platform 122

Demand Side Platform Ad Server Ad Tech Advertising 122

AdExchanger

SEPTEMBER 6, 2024

On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices, accusing Google of abusing its “dominant positions through the operation of both its publisher ad server and buying tools to restrict competition in the UK.”

Ad Tech 110

Ad Tech Ad Server Marketing Advertising 110

Ad Monsters

OCTOBER 2, 2024

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers. Post-bid Phase : The winning bid is sent to the ad server.

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Header Bidding Ad Server Ad Exchange Ad network 105

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. But there’s another consumer group they need to keep happy: advertisers.

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Advertising Ad Server Manufacturing Audience 106

AdExchanger

JANUARY 3, 2024

According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server. Amazon initially disclosed its plan to sunset the ad […] The post Bye-Bye Sizmek!

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Ad Server Advertising 122

Exchange Wire

OCTOBER 17, 2024

Clinch, a leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Advertising Platform, announced today (October 17th, 2024) that Clinch has received the Amazon Ads ad serving certification, enabling it to offer its clients automated, [.]

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Ad Server Advertising 52

Martech Series

NOVEMBER 1, 2022

Basis Technologies , a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, enabled cookieless conversion attribution for its customers. Works with third-party ad servers or if the DSP-hosted ad clicks through to a tracking server.

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Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google.

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Ad Tech Ad Server Video Ads Cookies 98

Monetize More

MARCH 6, 2023

They might appear blank spaces on the page where the ad should be displayed. Error Message Ads : These ads display an error message instead of the actual ad content. The error message could be ‘ Ad not found ‘ or ‘ Ad server unavailable.’

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Ad Server Click Through Rate Ad Space Ad Exchange 98

Digiday

MARCH 19, 2023

Earlier this year, it emerged that Netflix was exploring potentially adjusting its ad strategy after what can be considered a tricky start to the advertising business. Sources said outcomes could include the streaming service overhauling its relationship with Microsoft, which has powered Netflix’s ad tech.

Ad Tech 71

Ad Tech Ad Server Advertising Conversion 71