Ad Monsters

MAY 29, 2024

As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The digital advertising world stands at the cusp of a major revolution, poised to redefine itself as it phases out third-party cookies. Explore how Ops Mage can redefine engagement and monetization.

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Cookies Ad Server GDPR Ad Ops 116

Ad Monsters

MARCH 27, 2024

After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. The error was a brief server anomaly at Pubmatic. While the cost looked high, no real ad dollars were spent. ” The Butterfly Effect is strong even in ad tech.

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Ad Server Demand Side Platform Verification services CPM 119

Basis

SEPTEMBER 25, 2024

The story of signal loss in digital advertising has been a long and winding one, with several plot twists (we’re looking at you, Google). As most media agencies likely understand, signal loss will continue to increase despite Google’s U-turn, as a majority of Chrome users are expected to opt-out of a cookied browser experience.

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Agency Media Cookies Education 88

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? This endpoint could be Prebid Server.

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Header Bidding Ad Server Ad Exchange Agency 88

VideoWeek

JANUARY 9, 2025

Rita Ferro, Disney’s global advertising president, said that domestically, ad-supported reach on Disney’s streaming properties is now over 112 million. Disney unveiled ‘Disney Compass’, a new proprietary data platform which gives advertisers centralised access to key audience data and campaign metrics.

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Martech Series

NOVEMBER 1, 2022

Basis Technologies , a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, enabled cookieless conversion attribution for its customers. Works with third-party ad servers or if the DSP-hosted ad clicks through to a tracking server.

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Conversion Advertising Cookies Ad Server 81

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google.

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Ad Tech Ad Server Video Ads Cookies 98

VideoWeek

SEPTEMBER 27, 2024

The third annual European Video Awards (EVAs) took place last night at the Grand Connaught Rooms in London, celebrating the industry’s leading innovators in video and CTV advertising. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies.

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Ad Server Ad Tech Video Ads Impressions 75

Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. But a second agency executive said they have noticed the impact.

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Ad Targeting Ad Server Geo targeting Ad Tech 85

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

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Ad Monsters

OCTOBER 19, 2022

Digital publishers rely heavily on advertising revenue to ensure their businesses will succeed. Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . The solution?

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Ad Ops Ad Server Demand Side Platform Ad Exchange 98

InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem.

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Advertising Ad Exchange Ad Server Retargeting 52

Ad Monsters

MAY 23, 2022

.” WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. An Ad Ops Partner can help Publishers with: Managed Ad Ops Services. Revenue from direct-sold campaigns and programmatic advertising are key revenue generators for publishers.

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Ad Ops Ad Server Ad Tech Media 119

Digiday

NOVEMBER 28, 2022

It wouldn’t be a period of penny pinching in advertising without the in-house topic coming into sharp focus again. So here it is, the perennial reality check on how (and how not) marketers are using in-house teams to exert more control over how their ad dollars are spent. The agency, no doubt. “I The critical part of the plan?

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Media Advertising Demand Side Platform Ad Server 69

Digiday

APRIL 26, 2023

Programmatic advertising is poised to reshape the nature of the upfronts, adjusting this future-driven ad-buying model to one that provides buyers more flexibility in how they use their media and the ability to incorporate real-time, data-driven decisions. which is rife for duplicated reach and wasted impressions for advertisers.

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Ad Server Impressions Audience Conversion 71

Digiday

FEBRUARY 20, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify At the beginning of February, advertising agency Reset Digital launched a new programmatic marketplace for the National Newspaper Publishers Association (NNPA), a trade organization that represents more than 200 Black-owned newspapers in the U.S.,

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Ad Server Audience Conversion Agency 71

Martech Series

FEBRUARY 9, 2023

New clients continue to line up to join the adtech B2B PR agency’s growing roster The Digital Voice has started 2023 with three new client wins, as growing numbers of martech firms sign with the boutique B2B adtech PR agency to grow their brands globally.

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Ad Server Communications MarTech Agency 84

Digiday

APRIL 16, 2023

Sean Buckley, Magnite’s CRO, said the launch of ClearLine was a response to direct demand from media agencies for a more direct means of sourcing inventory “in certain scenarios” and that it offers participating publishers more flexibility. SpringServe, our video ad server, is the foundation for ClearLine.

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Demand Side Platform Advertising Ad Tech Ad Server 69

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

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Rich Media Mobile Ads Ad Server Media 52

VideoWeek

JANUARY 26, 2023

Decoupling the ad server from the exchange will open up the supply chain for more competition. We could see significant shifts in advertisers focusing on the consumer path rather than supply path optimisation (SPO). Marketers will benefit from a much more competitive industry with lower costs and more innovative products.

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Basis

AUGUST 15, 2022

Why do Advertisers Need Workflow Automation? Here’s an example of the factors media buyers had to juggle in 2000: Devices : desktop Platforms : ad server, search Creative : text (search), display. In a recent survey, the majority of advertisers reported using 7 platforms in a typical day and 9 for a typical ad campaign.

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Ad Server Viewability Retargeting Advertising 84

VideoWeek

SEPTEMBER 29, 2023

The second annual European Video Awards (EVAs) took place last night at London’s luxurious Pan Pacific, celebrating the best in European video and CTV advertising. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

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Header Bidding Fill rate Ad Server Audience 90

Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. Agencies don’t appear to be shy at all about the gains they say they’ve achieved already.

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Agency Media Click Through Rate Retail 60

Clearcode

FEBRUARY 25, 2022

Programmatic advertising has completely revolutionized many digital channels, such as web and in-app mobile. Now, programmatic advertising is making its way into emerging digital channels like connected TV (CTV). In this blog post, you’ll learn how advertising in HbbTV works, what the main ad formats are, and what are its benefits.

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Advertising Ad Server Banner Geo targeting 52

Digiday

MAY 8, 2023

Supply-path optimization, or SPO, has been one of the key themes in ad tech in recent years, as demand for more efficiency sets in and the curtain closes on ad tech’s initial halcyon days. ’ Well, that’s a pretty significant barrier,” he added.

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Ad Server Demand Side Platform Ad Tech Media 66

VideoWeek

FEBRUARY 27, 2023

The European Video Awards are back and will be celebrating the industry’s leading innovators in video & CTV advertising. Entries are now open, so don’t hold back if you would like to nominate your company, clients or colleagues.

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Ad Server Ad Tech Video Ads Agency 52

VideoWeek

APRIL 10, 2024

The European Video Awards are returning this year to celebrate the industry’s leading innovators in video and CTV advertising. The deadline for entries is May 3rd , so there’s less than four weeks left to submit an entry. The awards ceremony will be held in the Grand Connaught Rooms in London on 26th September 2024.

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Ad Server Ad Tech Video Ads Agency 52

InMobi

FEBRUARY 23, 2021

Today’s mobile advertising environment is increasingly dominated by real-time bidding (RTB) and programmatic buying, which is why all marketers need to know the ins and outs of programmatic in-app advertising. In short, programmatic advertising is defined as the buying and selling of inventory through an automated bidding system.

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Advertising Demand Side Platform Impressions Pop-Up 52

Ad Ops Hero

JANUARY 25, 2021

Online advertising metrics and KPIs are key essentials whether you are running a paid advertising or simply tracking the website metrics. Collection of data is a crucial requirement of analyzing the performance the ad campaign and implement the best practices derived from collected data. Advertising Metrics.

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CPC Advertising CPL CPM 52

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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Ad Ops Ad Server Rich Media Viewability 52

Advendio

FEBRUARY 22, 2023

As a result, our ADvendio Product & Development team launches new customer-focused features and updates every month to ensure that our omnichannel advertising management platform is future-proofed to meet the evolving needs of advertising industry stakeholders. The information delivered is synchronized with connected ad servers.

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Ad Server Finance Media Advertising 73

Digiday

JULY 21, 2022

.” Sources told Digiday that they were, in part, surprised at Microsoft’s selection as Xandr, formerly known as AppNexus, doesn’t have as much traction among streaming and digital video advertisers. “They’ll be asking things like, ‘How much are you going to commit to us this year or spend over three years?

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Ad Tech Ad Server Demand Side Platform Agency 69

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Ad exchanges and SSPs notify the DSP about available impressions. How Does a DSP Work?

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Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Monetize More

JUNE 2, 2022

Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. If so, this post is for you. Definition.

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Advertising Ad Inventory Ad Exchange Impressions 52

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. Work With Us What Is Programmatic Advertising (with Examples)?

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Advertising Ad Space Impressions Healthcare 52

Ad Monsters

MAY 22, 2024

She learned to navigate diverse perspectives—an invaluable foundation for her career in advertising. Her initial foray into ad operations began with an internship at a small ad network, where she quickly ascended to a leadership role by embracing challenges and expanding her knowledge.

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