Digiday

OCTOBER 12, 2023

After all, managing your own ad server isn’t budget-friendly or a simple endeavor. However, as the saying goes, nothing valuable comes without effort, and an ad server is undeniably valuable to a certain type of advertiser — the type that can’t see a way forward without one. “We

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Ad Server Ad Tech Electronics Agency 98

Ad Monsters

MAY 29, 2024

As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The digital advertising world stands at the cusp of a major revolution, poised to redefine itself as it phases out third-party cookies. Explore how Ops Mage can redefine engagement and monetization.

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Cookies Ad Server GDPR Ad Ops 116

Basis

SEPTEMBER 25, 2024

The story of signal loss in digital advertising has been a long and winding one, with several plot twists (we’re looking at you, Google). As most media agencies likely understand, signal loss will continue to increase despite Google’s U-turn, as a majority of Chrome users are expected to opt-out of a cookied browser experience.

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Agency Media Cookies Education 92

Ad Monsters

MARCH 27, 2024

After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. The error was a brief server anomaly at Pubmatic. While the cost looked high, no real ad dollars were spent. ” The Butterfly Effect is strong even in ad tech.

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Ad Server Demand Side Platform Verification services CPM 119

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? This endpoint could be Prebid Server.

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

VideoWeek

JANUARY 9, 2025

Rita Ferro, Disney’s global advertising president, said that domestically, ad-supported reach on Disney’s streaming properties is now over 112 million. Disney unveiled ‘Disney Compass’, a new proprietary data platform which gives advertisers centralised access to key audience data and campaign metrics.

Ad Server 52

Ad Server Audience Advertising Agency 52

Martech

APRIL 3, 2025

Operative introduced AOS + OnAir Local, an AI-enabled, cloud-based platform designed for local broadcasters to optimize traditional linear advertising and expand digital revenue. The platform integrates sales and trafficking across multiple advertising channels. This advertising approach does not rely on personal data.

MarTech 57

MarTech Ad Server Audience Entertainment 57

Martech Series

NOVEMBER 1, 2022

Basis Technologies , a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, enabled cookieless conversion attribution for its customers. Works with third-party ad servers or if the DSP-hosted ad clicks through to a tracking server.

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Conversion Advertising Cookies Ad Server 81

Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. But a second agency executive said they have noticed the impact.

Ad Targeting 87

Ad Targeting Ad Server Geo targeting Ad Tech 87

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google.

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Ad Tech Ad Server Video Ads Cookies 98

VideoWeek

SEPTEMBER 27, 2024

The third annual European Video Awards (EVAs) took place last night at the Grand Connaught Rooms in London, celebrating the industry’s leading innovators in video and CTV advertising. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies.

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Ad Server Ad Tech Video Ads Impressions 75

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Ad Monsters

OCTOBER 19, 2022

Digital publishers rely heavily on advertising revenue to ensure their businesses will succeed. Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . The solution?

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Ad Ops Ad Server Demand Side Platform Ad Exchange 98

Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. “It’s a head scratcher,” said one agency executive.

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Ad Server Advertising Ad Tech Agency 72

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Image Credits: CMA final report on online advertising and platforms market study, July 2020.

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Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem.

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Advertising Ad Exchange Ad Server Retargeting 52

Ad Monsters

MAY 18, 2023

The digital advertising sector has a dirty little secret: its carbon footprint is huge. Collectively, digital ad tech accounts for 3.5% Fortunately, there are many people within the industry who are actively working to green up advertising, and they’re gathering significant momentum. Reduce emissions from advertising production.

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Advertising Ad Tech Ad Server Impressions 105

VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Top Stories Altice Europe Explores Teads Sale Dutch telco Altice Europe is considering selling Teads, the outstream video advertising business.

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Ad Server Machine Learning A/B Testing Ad Tech 98

Ad Monsters

MAY 23, 2022

.” WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. An Ad Ops Partner can help Publishers with: Managed Ad Ops Services. Revenue from direct-sold campaigns and programmatic advertising are key revenue generators for publishers.

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Ad Ops Ad Server Ad Tech Media 119

Digiday

NOVEMBER 28, 2022

It wouldn’t be a period of penny pinching in advertising without the in-house topic coming into sharp focus again. So here it is, the perennial reality check on how (and how not) marketers are using in-house teams to exert more control over how their ad dollars are spent. The agency, no doubt. “I The critical part of the plan?

Advertising 69

Advertising Media Demand Side Platform Ad Server 69

Digiday

APRIL 26, 2023

Programmatic advertising is poised to reshape the nature of the upfronts, adjusting this future-driven ad-buying model to one that provides buyers more flexibility in how they use their media and the ability to incorporate real-time, data-driven decisions. which is rife for duplicated reach and wasted impressions for advertisers.

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Ad Server Impressions Audience Conversion 72

Digiday

FEBRUARY 20, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify At the beginning of February, advertising agency Reset Digital launched a new programmatic marketplace for the National Newspaper Publishers Association (NNPA), a trade organization that represents more than 200 Black-owned newspapers in the U.S.,

Ad Server 72

Ad Server Audience Conversion Agency 72

Martech Series

FEBRUARY 9, 2023

New clients continue to line up to join the adtech B2B PR agency’s growing roster The Digital Voice has started 2023 with three new client wins, as growing numbers of martech firms sign with the boutique B2B adtech PR agency to grow their brands globally.

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Ad Server Communications MarTech Agency 84

Basis

AUGUST 15, 2022

Why do Advertisers Need Workflow Automation? Here’s an example of the factors media buyers had to juggle in 2000: Devices : desktop Platforms : ad server, search Creative : text (search), display. In a recent survey, the majority of advertisers reported using 7 platforms in a typical day and 9 for a typical ad campaign.

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Ad Server Viewability Retargeting Advertising 89

Digiday

APRIL 16, 2023

Sean Buckley, Magnite’s CRO, said the launch of ClearLine was a response to direct demand from media agencies for a more direct means of sourcing inventory “in certain scenarios” and that it offers participating publishers more flexibility. SpringServe, our video ad server, is the foundation for ClearLine.

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Demand Side Platform Advertising Ad Tech Ad Server 69

Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. Agencies don’t appear to be shy at all about the gains they say they’ve achieved already.

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Agency Media Click Through Rate Retail 65

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

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Rich Media Mobile Ads Ad Server Media 52

VideoWeek

JANUARY 26, 2023

Decoupling the ad server from the exchange will open up the supply chain for more competition. We could see significant shifts in advertisers focusing on the consumer path rather than supply path optimisation (SPO). Marketers will benefit from a much more competitive industry with lower costs and more innovative products.

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Ad Tech Header Bidding Ad Server Ad Exchange 98

Digiday

MAY 8, 2023

Supply-path optimization, or SPO, has been one of the key themes in ad tech in recent years, as demand for more efficiency sets in and the curtain closes on ad tech’s initial halcyon days. ’ Well, that’s a pretty significant barrier,” he added.

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Ad Server Demand Side Platform Ad Tech Media 68

VideoWeek

SEPTEMBER 29, 2023

The second annual European Video Awards (EVAs) took place last night at London’s luxurious Pan Pacific, celebrating the best in European video and CTV advertising. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies.

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Ad Server Demand Side Platform Ad Tech Video Ads 59

Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

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Header Bidding Fill rate Ad Server Audience 90

Clearcode

FEBRUARY 25, 2022

Programmatic advertising has completely revolutionized many digital channels, such as web and in-app mobile. Now, programmatic advertising is making its way into emerging digital channels like connected TV (CTV). In this blog post, you’ll learn how advertising in HbbTV works, what the main ad formats are, and what are its benefits.

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Advertising Ad Server Banner Geo targeting 52

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. Read on VideoWeek.

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Ad Tech Ad Server Agency Media 98

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Index Exchange Connects publishers with global advertisers and provides technical integration support.

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Ad network Mobile Ads Ad Exchange Fill rate 97

VideoWeek

FEBRUARY 27, 2023

The European Video Awards are back and will be celebrating the industry’s leading innovators in video & CTV advertising. Entries are now open, so don’t hold back if you would like to nominate your company, clients or colleagues.

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Ad Server Ad Tech Video Ads Agency 52

Martech Series

OCTOBER 6, 2022

AFRO TV, EPIX, It’s Real Good TV, Kabillion, ToonAVision, and TV One Now Utilize Beachfront And Canoe For Unified Ad Serving and Service Assurance Across CTV And Traditional Set-Top Box TV. Marketing Technology News: MarTech Interview with Ivan Ostojic, Chief Business Officer at Infobip.

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Ad Inventory Ad Server MarTech eCommerce 78

VideoWeek

APRIL 10, 2024

The European Video Awards are returning this year to celebrate the industry’s leading innovators in video and CTV advertising. The deadline for entries is May 3rd , so there’s less than four weeks left to submit an entry. The awards ceremony will be held in the Grand Connaught Rooms in London on 26th September 2024.

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Ad Server Ad Tech Video Ads Agency 52