VideoWeek

MARCH 31, 2025

Last week, CTV advertising company Sabio invited a group of media specialists from independent agencies to discuss the opportunities and challenges for indies investing in CTV. Can we run brand lift or conversion studies? We also look at ad formats and how engaging or differentiated they are.

Agency 52

Agency Brand Lift Ad Server Audience 52

Basis

SEPTEMBER 25, 2024

The story of signal loss in digital advertising has been a long and winding one, with several plot twists (we’re looking at you, Google). As the advertising industry moves towards a more privacy-first model, it is critical for media agencies to coach and educate their clients to set them up for success.

Agency 96

Agency Media Cookies Education 96

VideoWeek

JANUARY 10, 2025

Bauer Media Buys Clear Channel’s Europe-North OOH Business for $625 Million European media group Bauer Media, which owns a host of major magazine titles and radio stations, this week announced it has agreed a deal with out-of-home (OOH) advertising business Clear Channel Outdoor to acquire its Europe-North business for $625 million.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52