Ad Monsters

FEBRUARY 16, 2024

With the third-party cookie deprecation, there’s an opportunity for pubs to regain control of the advertising ecosystem. In the fast-paced world of digital publishing, cookies once played a pivotal role in enabling seamless functionality across the monetization ecosystem.

Cookies 89

Cookies Ad Server Demand Side Platform Audience 89

Digiday

MARCH 12, 2024

Amid heightened anticipation that the end of third-party cookies is near, sources are calling for a further hiatus in Google Chrome’s retiring support for them as the industry awaits the outcome of its ongoing antitrust trials. For example, if Google’s proposals receive full approval from the U.K.’s

Ad Server 98

Ad Server Cookies Media Marketing 98

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Ad Monsters

OCTOBER 2, 2024

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers. Post-bid Phase : The winning bid is sent to the ad server.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

VideoWeek

AUGUST 22, 2024

Backseat drivers But the recession was not the only factor to never actually materialise; Google also announced it would not be phasing out third-party cookies in Chrome. “They basically announced that they’re a backseat driver, or a bit player in advertising, and I think they’re ok with that. .

Ad Tech 105

Ad Tech Cookies Ad Server Retail 105

Monetize More

JULY 19, 2022

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? An Overview of Prebid What Is Prebid?

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

VideoWeek

FEBRUARY 26, 2024

Earlier this month, IAB Tech Lab carried out gap analysis of Google’s Privacy Sandbox, the tech giant’s set of tools designed to replace third-party cookies, which are due to be fully phased out of Chrome in Q3 2024. To what extent is the Privacy Sandbox unfit for the purposes of digital advertising? So that goes away.

Ad Server 129

Ad Server Cookies Ad Exchange Finance 129

Martech

OCTOBER 25, 2021

Following the dramatic revenue stumble by Snap (see below), which the CEO openly acknowledges was primarily caused by the iOS privacy changes, advertisers may have other reasons to be holding back on spending, like the apparent impossibility of getting products into the country and to their purchasers. Snap reported $1.07 Read more here.

Video Ads 112

Video Ads SEO Ad Server Ad network 112

Lemonads

MAY 8, 2020

If you’re running an affiliate program, you probably already know what browser cookies are. You already know what is a first-party and a third-party cookie. And you are probably aware, too, that the world of cookies is about to change drastically with the latest Google announcements about third-party cookies.

Affiliates 52

Affiliates Cookies First-Party Cookies Marketing 52

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Image Credits: CMA final report on online advertising and platforms market study, July 2020.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Ad Monsters

MARCH 10, 2023

DOJ, revolving ad spend slowdowns — all promise to shake things up further. And along with the new internet will come a new advertising ecosystem. We spoke with James Avery, CEO and founder of Kevel, a cloud-based ad server development platform, to learn more about what’s ahead and how the industry can prepare.

Cookies 96

Cookies Ad Tech Ad Server ROI 96

Ad Monsters

JULY 2, 2024

With Yahoo Creative, advertisers can use real-time insights to hone in on their creativity and develop more relevant ads. The only thing consistent in advertising is change, and the keys to thriving amongst the recurring shifts are innovation, adaptability, and a deep understanding of client needs.

Cookies 116

Cookies Brand Awareness Advertising Audience 116

Martech

FEBRUARY 7, 2024

The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. IAB Tech Lab identified a number of problems advertisers and media companies may face using the proffered solution. ” This comes as the U.K.

Cookies 86

Cookies Ad Server Ad Exchange MarTech 86

Ad Monsters

FEBRUARY 12, 2024

We’re living in the era of the AI gold rush in advertising. Every publisher and advertiser will be curious about AI — but also wary of snake oil salesmen in an industry infamous for a lack of transparency. Ads will be more effective, the thinking goes, if they are relevant to the content audiences are consuming.

Ad Ops 114

Ad Ops Machine Learning Ad Server eCommerce 114

Ad Monsters

MARCH 22, 2023

As of late, she worries about publishers and their ability to adapt to the impending cookie doom (along with the advertiser’s increasing unwillingness to fund the news). Jana Meron: There has been a lot of change in digital advertising and how we buy and sell ads over the last 15 years. Are all the ad units firing?

Media 92

Media Ad Server Cookies ROI 92

Basis

SEPTEMBER 25, 2024

The story of signal loss in digital advertising has been a long and winding one, with several plot twists (we’re looking at you, Google). As most media agencies likely understand, signal loss will continue to increase despite Google’s U-turn, as a majority of Chrome users are expected to opt-out of a cookied browser experience.

Agency 96

Agency Media Cookies Education 96

VideoWeek

JANUARY 26, 2023

Decoupling the ad server from the exchange will open up the supply chain for more competition. We could see significant shifts in advertisers focusing on the consumer path rather than supply path optimisation (SPO). Google may react with swifter changes to its cookie policy. Publishers are the biggest victims. Maybe both?

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

Ad Monsters

DECEMBER 12, 2024

How might Google’s potential breakup reshape digital advertising? Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. We asked: How might the digital advertising landscape change if Google is forced to divest Chrome and potentially Android?

Ad Tech 98

Ad Tech Retail Cookies First-Party Cookies 98

Martech

SEPTEMBER 30, 2021

It’s not nearly as simple or straightforward as it sounds, but we’re getting closer these days, even taking into account the deprecation of cookies and stronger privacy regulations. Know how your customers interact with your advertising today and into the future. Relationships with “walled gardens” and other data providers.

Machine Learning 131

Machine Learning Marketing ROI Demand Side Platform 131

VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Top Stories Altice Europe Explores Teads Sale Dutch telco Altice Europe is considering selling Teads, the outstream video advertising business.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

VideoWeek

DECEMBER 20, 2022

After a year dominated by war, economic downturn and the surprising (to some) struggles of streaming giants, the future appears cloudy – though opportunities abound for CTV as major players enter the advertising sector. As video advertising continues to evolve at a rapid pace all eyes are on CTV as we move into 2023.

Cookies 126

Cookies Audience Media Ad Tech 126

Monetize More

JULY 8, 2022

Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? In-app bidding has been the secret sauce of the 10% of app publishers who are killing it in mobile advertising. What Is In-App Header Bidding?

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Flashtalking by Mediaocean

NOVEMBER 16, 2021

Mediaocean, the mission-critical platform for omnichannel advertising, has announced that I-COM Global has recognized it as a winner in the Identity Solution Category for the global data community's Data Creativity Awards. With cookies no longer durable, and deterministic IDs not able to scale, the industry needed us to step up.

Ad Server 52

Ad Server Cookies Machine Learning CPA 52

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? hide ] What Is In-App Advertising?

Advertising 75

Advertising CPM Mobile Ads CPC 75

Brid.tv

AUGUST 31, 2022

This change will prove troublesome for many brands, as they will lose a significant amount of advertising space. That is why more and more of them will be moving to the OTT advertising market. And if you’re using video ads to monetize your website , this is the logical next move in expanding your business. Table of Contents.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising. Introduction.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Paleo AdTech

AUGUST 7, 2024

At its peak during the dot-com boom, CMGI was a massive holding company with a roster of storied internet brands: Lycos (search engine), GeoCities (web hosting), Planet Direct (portals), FlyCast (ad network), AdKnowledge (ad server), etc. By 1998, DoubleClick had gone public and CMGI wanted to get into the ad serving game.

Ad Server 52

Ad Server Cookies Header Bidding Ad network 52

Basis

MARCH 22, 2024

It was early 2020 when Google first announced plans to deprecate third-party cookies in its Chrome browser. Now, several years and numerous delays later, those once-distant plans are coming to fruition: Cookies were turned off for 1% of users as of early 2024, and they appear set to be deprecated for all users by the end of the year.

Cookies 59

Cookies Conversion Non-Profit Ad Server 59

MNTN

AUGUST 30, 2024

You need to use every advantage at your disposal to stand out in the competitive world of digital advertising. Advertisers like you can benefit from header bidding by gaining access to a wider assortment of available inventory, increasing your reach, and improving audience relevance. However, it’s a double-edged sword.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

You need to use every advantage at your disposal to stand out in the competitive world of digital advertising. Advertisers like you can benefit from header bidding by gaining access to a wider assortment of available inventory, increasing your reach, and improving audience relevance. However, it’s a double-edged sword.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Ad Monsters

MARCH 13, 2024

Though from my past decade on the sell-side, I don’t see publishers, ad servers and SSPs making huge overhauls to how they serve video ads. There’s going to be a tech compromise over the next couple months to help VAST function with PAAPI and keep the advertising dollars flowing through to publishers.

Fill rate 122

Fill rate Video Ads Ad Server Audience 122

Digiday

JUNE 13, 2022

The proposed remedy comes a year after Google announced an extension to its timeline for sunsetting the use of third-party cookies in its Chrome browser, a tactic that some believe also has a political undertone and could also be reprised. ” Does this mean cookies will last beyond 2023? . “Outside the U.S.,

Cookies 69

Cookies Demand Side Platform Ad Tech Education 69

Paleo AdTech

OCTOBER 6, 2022

The WebConnect model was simple: Jay and some friends called webmasters on the phone and asked if they could “exclusively” represent them to advertisers. Text ads were then sold to buyers at a flat rate of $50-100 a month, consisting of text links out to the advertisers’ website. Jay Schwedelson.

Ad network 59

Ad network Cookies Ad Server Media 59

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Agency Media 98