Martech Series

JUNE 21, 2022

Investment expands global data and media agreements for multiple years, and provides advertisers leveraging the Tremor International platform with access to exclusive, premium content. Partnership between a leading tech platform, OEM and OS is rare in the CTV landscape. Tremor International Ltd.,

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Automatad Inc.

FEBRUARY 20, 2023

Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. Let’s find it out.

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Advendio

DECEMBER 7, 2022

Now that digital strategies are more important than ever, understanding the changing landscape can be key to staying ahead of the competition and maximizing advertising revenue. Supply Side Platform (SSP). Burt Analytics.

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Unruly

JUNE 12, 2023

The platforms in the holding company’s brand portfolio – Amobee, Tremor Video, Unruly and Spearad – collectively relaunch under one name, signaling a unified, powerful future New York, June 12, 2023 – Tremor International Ltd. The Nexxen SSP and the Nexxen Ad Server will go to market collectively as Nexxen CTRL.

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Brid.tv

AUGUST 29, 2022

Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. hide ] What Is a CTV Advertising Platform? Yahoo Ad Tech (Formerly Verizon Media) 6. Chocolate Platform 8. OpenX Did You Find the Right CTV Advertising Partner? PubMatic 7.

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Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Display Lumascape’s components are as follows: Ad Agencies.

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Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago! back in 2016.

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Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago! back in 2016.

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Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago! back in 2016.

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Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago! back in 2016.

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Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Ad exchanges and SSPs notify the DSP about available impressions. How Does a DSP Work?

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Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago! back in 2016.

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Clearcode

AUGUST 8, 2023

Digital advertising is a dynamic world where the necessity for privacy and data security is escalating rapidly. At the same time, users want to receive a personalized advertising experience. An example of a data processing pipeline that could be performed using IPA — from fragmented source (e.g., Source: Criteo.

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Automatad Inc.

NOVEMBER 23, 2023

AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. They help them analyze, strategize, and deliver better digital advertising campaigns. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

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SpotX

MAY 6, 2021

Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Addressable TV will become Australia’s new industry obsession in 2021 as broadcasters — buoyed by the mainstream success of over-the-top (OTT) services — apply data and technology to modernise linear TV.

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Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time.

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Digiday

OCTOBER 4, 2022

Frequence got a nominating nod in the category of Best Monetization Platform for Publishers. For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Best Affiliate Marketing Platform BrandCycle, Inc.

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

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InMobi

FEBRUARY 2, 2021

As real time bidding (RTB) and programmatic advertising become more popular than ever before with digital marketing professionals of all stripes for buying and selling, it helps to understand the key players in programmatic buying. DMPs are therefore an important link between advertisers and DSPs.

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VideoWeek

JANUARY 20, 2023

“Today’s announcement reinforces our strategic focus on the next generation of currency-grade measurement and media optimisation for our partners across every screen, platform and channel,” said Samba TV co-founder and CEO Ashwin Navin. The first consultation confirmed that advertisers support the partial funding of Origin.

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SODP

JUNE 27, 2023

Imagine an online advertising landscape where every ad reaches the right person, at the right time, in the right place, with the perfect message. Programmatic advertising has exploded in popularity over the last decade because of its ability to deliver on this dream. What Is a Demand-Side Platform (DSP)?

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Smart-Hub

OCTOBER 15, 2023

The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. White label partnership is the latest trend in ad tech. Let’s review the features of the white label ad tech solution for enterprises, and its value for the ad tech market.

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Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising.

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Clearcode

OCTOBER 21, 2024

The biggest web browser in the world, Google Chrome, is developing the Privacy Sandbox to create a cookieless, user- and advertiser-friendly environment. While some stakeholders welcomed the initiative as a necessary step toward protecting user privacy, others expressed concerns about its potential impact on the advertising ecosystem.

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MNTN

JANUARY 29, 2025

It might sometimes feel like its impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

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VideoWeek

NOVEMBER 28, 2024

Amid all the challenges facing news publisher, German media giant Axel Springer’s aim is to “drive and spearhead” transformation, making strategic moves which enable it to stay ahead of trends while maintaining control of its operations as much as possible, says Miriam Zand, Head of Sales UK at Axel Springer Global Advertising.

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Monetize More

JULY 28, 2022

Publishers can choose to allow their ads to be displayed on Open Bids, allowing them to receive revenue from all of the ads shown on the platform. Header bidding runs on a user’s browser while Open Bidding runs on an ad server, making it easier for the user’s device to load the overall ad setup.

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