Ad Monsters

FEBRUARY 20, 2024

That’s primarily done using a first-party cookie, but the solution doesn’t span every device and browser a reader may visit from. “When users interact with these elements, publishers employing the GAM360 Audience Manager can channel hyper-segmented audiences towards their ad server.

Cookies 100

Cookies First-Party Cookies Ad Server Audience 100

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. What Are First-Party Cookies? Placed through scripts or tags, they are usually used for advertising.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Ad Monsters

DECEMBER 12, 2024

How might Google’s potential breakup reshape digital advertising? Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. We asked: How might the digital advertising landscape change if Google is forced to divest Chrome and potentially Android?

Ad Tech 98

Ad Tech Retail Cookies First-Party Cookies 98

Lemonads

MAY 8, 2020

This announcement created some real-panicked conversations within not only the affiliates but the whole internet community, around a cookie cataclysm that could destroy digital advertising and threaten the future of the open internet itself. In short, without first-party cookies, the website experience would be awful to impossible.

Affiliates 52

Affiliates Cookies First-Party Cookies Marketing 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. What does it do?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. What’s Happening With Third-Party Cookies?

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101