PubMatic

JANUARY 11, 2024

To ensure end-to-end ad workflow, the automation framework sends test traffic to all integration endpoints. This end-to-end testing approach covers the entire ad serving process, from the ad server to SDK rendering and reporting. The SDET team has also developed a mock SSP setup which bids for test inventory traffic.

Ad Tech 111

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Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. Work With Us What Is Programmatic Advertising (with Examples)?

Advertising 52

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VideoWeek

AUGUST 7, 2024

. “It shows that, at least when it comes to general search services and search-based advertising, the interests of Apple and Google are fully aligned. However, this may not equate to material losses for Google, which could remain the dominant search engine for both users and advertisers (and even device manufacturers).

Ad Tech 64

Ad Tech Ad Server Manufacturing Search Advertising 64

SpotX

MAY 6, 2021

Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Broadcasters are looking to attract budgets from digitally savvy advertisers through more granular targeting, measurement, and reporting. Advertisers and agencies must lean into audience data.

Demand Side Platform 52

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VideoWeek

OCTOBER 24, 2022

Earlier this month CTV advertising platform Publica appointed Steph Miller as its new commercial director for the EMEA region, part of the company’s international expansion. TV viewers and advertisers expect a premium and seamless viewing experience, Publica empowers CTV publishers to create these experiences at scale.

Audience 40

Audience Ad Server Real Estate Manufacturing 40

Kevel

APRIL 19, 2022

Traditional publishers and advertisers historically go hand in hand. But standard ad monetization isn’t working for many publishers anymore. Even if they offer subscriptions, like most digital newspapers, ads drive a substantial percentage of their revenue. And in 2020, digital advertising made up nearly 40% of that ad revenue.

Geo targeting 52

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Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. What Is Digital Out-Of-Home (DOOH) Advertising? What Is the OpenRTB Protocol?

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

VideoWeek

JANUARY 20, 2023

The first consultation confirmed that advertisers support the partial funding of Origin. The proposed amount covers the cost for advertisers to receive a basic level “core” report, based on a contribution of 0.1 Now ISBA is seeking feedback on how much the contributions should be, when they should start and how they are collected.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Smart-Hub

AUGUST 2, 2022

Moreover, some companies allow you to outstaff, fully support and effectively develop advertising campaigns. As a result, the brand receives a product manufactured by the technical requirements set before implementation. What do you need to know about advertising operations? Advertising operations: aspects and goals.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

Smart-Hub

OCTOBER 15, 2023

The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. White label partnership is the latest trend in ad tech. Build Your Profitable Ad Exchange Business With Us! Building your own ad exchange is quite challenging.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

VideoWeek

APRIL 21, 2023

Magnite already has experience in deal-driven video sales, and says ClearLine is essentially an agency-facing adaptation of the technology which its publishers use to manage their traditional direct-sold demand through their ad server. The one-year deal gives buyers access to CTV ads within the LG smart TV interface.

Agency 52

Agency Media Audience Cookies 52

Clearcode

SEPTEMBER 17, 2024

According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025. increase will likely surpass growth rates in almost every other advertising category. Retail media has seen remarkable growth in recent years. This year alone, a projected 21.8%

Retail 52

Retail Media Cookies MarTech 52

VideoWeek

DECEMBER 20, 2022

After a year dominated by war, economic downturn and the surprising (to some) struggles of streaming giants, the future appears cloudy – though opportunities abound for CTV as major players enter the advertising sector. As video advertising continues to evolve at a rapid pace all eyes are on CTV as we move into 2023.

Cookies 126

Cookies Audience Media Ad Tech 126

VideoWeek

NOVEMBER 22, 2024

The shoppable offering, called Shop with Max, will use KERV’s technology to identify items within TV shows and films, and pair them with an advertiser’s catalogue, leading users to a shopfront via a QR code. ” MFE Forecasts Full-Year Growth on Strong Italian Ad Market MediaForEurope (MFE) has posted 7.7 percent. .”

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

JANUARY 10, 2025

Top Stories Smart TV Manufacturers Show Off AI Integrations at CES Several smart TV manufacturers used this week’s CES trade show in Las Vegas to show off new AI integrations with their smart TV interfaces. Google meanwhile announced new AI capabilities for Google TVs using its Gemini AI tool. Read more on VideoWeek.

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