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However, with ISM, in-store media publishers can more effectively manage campaigns and simplify access to brick-and-mortar audio and display inventory for retail media, audio and displayadvertising. . Having relevant advertising in their face will encourage them to dish out more dollars.
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The Bigger Platforms Have Tougher Restrictions To maintain their reputation as kings of the industry, popular options like the Google Display network and Meta’s advertising platforms impose strict regulations on what can and can’t be advertised.
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