Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? This endpoint could be Prebid Server.

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Basis

SEPTEMBER 25, 2024

As most media agencies likely understand, signal loss will continue to increase despite Google’s U-turn, as a majority of Chrome users are expected to opt-out of a cookied browser experience. Be Proactive and Transparent When educating clients about signal loss, agency teams should prioritize proactive, transparent communication.

Agency 92

Agency Media Cookies Education 92

Ad Monsters

JULY 14, 2022

WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. If the publisher is already working with AM360, they no longer need an additional ad server to monetize their newsletters. Ad Serving Capabilities and Programmatic Monetization.

Ad Ops 119

Ad Ops Ad Server Advertising Impressions 119

Ad Monsters

MAY 29, 2024

WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. Ops Mage significantly boosts media plan efficiency and scalability through direct integrations with publisher ad servers and DSPs, facilitating a seamless data connection between advertisers and publishers.

Cookies 116

Cookies Ad Server GDPR Ad Ops 116

Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. This slight anomaly proved as Business Insider pointed out, “a 40-second server malfunction at just one vendor could cause a large ripple effect.”

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

VideoWeek

SEPTEMBER 27, 2024

Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. The third annual European Video Awards (EVAs) took place last night at the Grand Connaught Rooms in London, celebrating the industry’s leading innovators in video and CTV advertising.

Ad Server 75

Ad Server Ad Tech Video Ads Impressions 75

Clearcode

AUGUST 4, 2022

Everyone in the digital advertising world is familiar with Facebook Ads and Google Ads. Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g.

Advertising 102

Advertising Demand Side Platform Ad Server Agency 102

VideoWeek

JANUARY 9, 2025

Compass will also enable advertisers to connect up with data from a number of third-party providers including LiveRamp, Snowflake, VideoAmp, and Affinity Solutions, while agency holding group Publicis has agreed an integration via its CoreAI offering. Outside of new data offerings, Disney announced a new live sports-focussed ad offering.

Ad Server 52

Ad Server Audience Advertising Agency 52

Digiday

JANUARY 22, 2023

It’s important for us to have the same capabilities on Disney+ that we’re now accustomed to on most of the other streamers,” said an agency executive. We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said. Now they can make it more valuable.

Ad Targeting 87

Ad Targeting Ad Server Geo targeting Ad Tech 87

Martech Series

DECEMBER 27, 2022

A study from eMarketer predicts that the US ad spend on Connected TV (CTV) will increase from $14.11 For Europe, IAB’s report on Attitudes to Programmatic Advertising, published in October 2022 showed that more than 50% of advertisers, publishers, agencies and ad tech consider CTV as a key to programmatic growth.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Ad Monsters

OCTOBER 19, 2022

Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . In fact, 73% of those surveyed said they use Google Ad Manager. The solution? Working Well with Google’s AM360 .

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

VideoWeek

APRIL 17, 2023

Magnite says ClearLine will “significantly” increase spend going towards working media, and will make it easier for sellers and agencies to share data in a privacy-safe manner. “ClearLine delivers agencies that additional path into our ecosystem while also benefiting media owners.

Demand Side Platform 105

Demand Side Platform Ad Server Agency Media 105

Ad Monsters

MAY 23, 2022

They will have all the necessary tools to get the job done, either handling everything on their own or complementing a publisher’s internal ad ops team.” ” WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services.

Ad Ops 119

Ad Ops Ad Server Ad Tech Media 119

Digiday

FEBRUARY 20, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify At the beginning of February, advertising agency Reset Digital launched a new programmatic marketplace for the National Newspaper Publishers Association (NNPA), a trade organization that represents more than 200 Black-owned newspapers in the U.S.,

Ad Server 72

Ad Server Audience Conversion Agency 72

Digiday

APRIL 26, 2023

Programmatic advertising is poised to reshape the nature of the upfronts, adjusting this future-driven ad-buying model to one that provides buyers more flexibility in how they use their media and the ability to incorporate real-time, data-driven decisions. no repeating ads).

Ad Server 72

Ad Server Impressions Audience Conversion 72

Martech Series

FEBRUARY 9, 2023

New clients continue to line up to join the adtech B2B PR agency’s growing roster The Digital Voice has started 2023 with three new client wins, as growing numbers of martech firms sign with the boutique B2B adtech PR agency to grow their brands globally.

Ad Server 84

Ad Server Communications MarTech Agency 84

Digiday

MAY 8, 2023

Initial launch partners include media owners Fubo and LG Ads, with buy-side participants including Mars plus media agencies Dentsu, Havas and Omnicom in Germany, among others. “We think for a buyer, if you say, ‘Hey, great, you can run your campaign, but it’s only if the publisher is using a particular ad server.’

Ad Server 68

Ad Server Demand Side Platform Ad Tech Media 68

Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. Agencies don’t appear to be shy at all about the gains they say they’ve achieved already.

Agency 65

Agency Media Click Through Rate Retail 65

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

VideoWeek

SEPTEMBER 29, 2023

Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. The second annual European Video Awards (EVAs) took place last night at London’s luxurious Pan Pacific, celebrating the best in European video and CTV advertising.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

VideoWeek

JANUARY 26, 2023

Decoupling the ad server from the exchange will open up the supply chain for more competition. With the publisher/supply side separated and a lot of companies and agencies having invested in SPO, the next evolution will be to focus more on optimising towards how consumers actually buy and providing quality ad experiences.”

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

VideoWeek

APRIL 10, 2024

The 2024 categories are: Campaigns Best CTV Campaign Best Social Video Campaign Best Cross-Media Video Campaign Best Use of Data Best Video Campaign Best Performance Campaign Best Commerce Media Campaign Best Video/TV Out of Home Campaign Best Use of AI Technology Best CTV App Innovation Best CTV Ad Tech Innovation Best Video Ad Tech Innovation Best (..)

Ad Server 52

Ad Server Ad Tech Video Ads Agency 52

VideoWeek

FEBRUARY 27, 2023

Please email if you would like to sponsor a category or partner with the European Video Awards. Follow VideoWeek on Twitter and LinkedIn.

Ad Server 52

Ad Server Ad Tech Video Ads Agency 52

Basis

AUGUST 15, 2022

Here’s an example of the factors media buyers had to juggle in 2000: Devices : desktop Platforms : ad server, search Creative : text (search), display. How to Automate Your Workflow. Advertising workflow management can feel like a daunting task—but it doesn’t have to be.

Ad Server 89

Ad Server Viewability Retargeting Advertising 89

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

VideoWeek

AUGUST 3, 2022

Earlier this year the product entered beta testing, giving a number of media agencies and brands access to the data for the first time. “Linear TV ads are measured using panel-based measurement through BARB in the UK, whereas VOD ads are delivered by broadcaster ad servers, and are essentially census based,” said McIntosh.

Ad Server 64

Ad Server Audience Agency Media 64

Ad Ops Hero

JANUARY 25, 2021

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Digiday

JULY 21, 2022

One key question that many still ask is what the word “exclusively,” used by Microsoft in its announcement will mean in actuality — and whether it will primarily revolve around the Xandr ad server or the entirety of its stack, including its demand-side platform?

Ad Tech 69

Ad Tech Ad Server Demand Side Platform Agency 69

VideoWeek

JULY 19, 2024

Best CTV Ad Tech Innovation MiQ Wurl Publica by IAS Broadpeak OpenX Best Video Ad Tech Innovation TargetVideo Sportradar Publica by IAS Onyx by Outbrain Bonnier News Virtual Minds GmbH EX.CO

Ad Server 59

Ad Server Electronics Ad Tech Video Ads 59

Martech Series

NOVEMBER 1, 2022

Works with third-party ad servers or if the DSP-hosted ad clicks through to a tracking server. Is applied by default to new ads uploaded. For agencies) Showing clients agility and responsiveness to market signals by proactively implementing technology to address industry challenges.

Conversion 81

Conversion Advertising Cookies Ad Server 81

Advendio

FEBRUARY 22, 2023

Direct Creative Removal Our Creative Upload feature (for Google Ad Manager and Xandr) has been enhanced to include the ability to remove creatives, allowing you to easily exchange or stop items from being delivered. The information delivered is synchronized with connected ad servers.

Ad Server 73

Ad Server Finance Media Advertising 73

Paleo AdTech

DECEMBER 10, 2023

She was introduced to L90 when the network approached them to use their ad serving technology, and Nancy’s joined the hard-driving sales team at L90. It was a public company and resembled DoubleClick, with an ad server called AdMonitor, and both premium and secondary ad networks.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

FEBRUARY 15, 2022

She was introduced to L90 when the network approached them to use their ad serving technology, and Nancy’s joined the hard-driving sales team at L90. It was a public company and resembled DoubleClick, with an ad server called AdMonitor, and both premium and secondary ad networks.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

VideoWeek

AUGUST 14, 2024

This identifier also usually includes other useful information about the ad itself, such as the brand and specific product represented in the ad, the media type, and information about the campaign such as start date and end date. For example, and Ad-ID code might look something like this: COCO0005000H.

Ad Server 52

Ad Server Ad Tech Media Advertising 52

Ad Monsters

MAY 22, 2024

I also manage the privacy adherence for the firm across all ad tech we use and help ensure that we modify our tagging to account for any new regulation. Lastly, I manage best practices and engagement with all buying agencies regarding ad operations and delivery through the ad server, including any requirements for brand safety tracking.

Ad Ops 104

Ad Ops Ad network Ad Tech Ad Server 104

More About Advertising

SEPTEMBER 14, 2016

The programmatic ad wars have taken an interesting turn with ad blocker Adblock Plus setting up its own ad server, seemingly (at one point) with the connivance of Google and AppNexus, which both have their own whopper servers. The news was announced by third party ComboTag, yet another ad tech firm.

Ad Server 58

Ad Server Ad Tech Media Finance 58

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. An overview of how the header-bidding process works.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90