Paleo AdTech

DECEMBER 10, 2023

A digital ad historian after our own heart, David has also collected and archived a range of important Yahoo! logo and was there when the first grainy banner-ad image was pushed live in 1995 to the chorus of lead engineer Donald Lobo sighing, “We sold out.” without any advertising?”

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Paleo AdTech

NOVEMBER 2, 2021

A digital ad historian after our own heart, David has also collected and archived a range of important Yahoo! logo and was there when the first grainy banner-ad image was pushed live in 1995 to the chorus of lead engineer Donald Lobo sighing, “We sold out.” without any advertising?”

Banner 52

Banner Ad Server Agency Advertising 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Read this blog post to learn about the process of building a DSP. How Does a DSP Work? How Does a DSP Work?

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Demand Side Platform Ad Exchange Impressions Ad Targeting 108

InMobi

FEBRUARY 23, 2021

Let’s talk about all that happens between an ad request generating from a user’s device to that user being shown an ad in an app on their mobile device. First, mobile apps that show ads have pre-defined slots for showing ads.

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Clearcode

JANUARY 22, 2023

One of the main features of the cookie law was that websites had to display a banner to inform its visitors that they would create a cookie during the visitor’s session on the website. Attribution Reporting API — for measuring the performance of ad campaigns, e.g. attributing ad views and clicks to conversions.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Lemonads

OCTOBER 6, 2020

TripleLift , simply transforms images with web content smoothly into ads! These units beat the conventional banner ads four times in terms of click-through rates. Ad Server TripleLift Ad Server allows Publishers to seamlessly power native direct deals as part of their existing workflow.

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Paleo AdTech

DECEMBER 10, 2023

Then a 12-person shop in an unfashionable part of Connecticut, Modem can claim to be the first digital agency, building multi-media, CD-ROM and then internet-focused campaigns for clients such as General Electric and Coors. The world awaited its first ad server, which was forthcoming (see our chat with Kevin O’Connor ).

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Media Click Through Rate Rich Media Ad Server 52

InMobi

OCTOBER 27, 2020

It’s important that you speak to each bidder and know what kind of growth they have observed and are likely to see in this quarter from the DSPs and/or advertisers they have onboard Agency Partnerships: Understand if there are unique demand partnerships and/or agency preferential status as part of their supply path optimization (SPO) efforts.

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Header Bidding Click Through Rate Impressions Ad Server 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. To put that into perspective, the current click-through rate for banner ads is between.02

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Brid.tv

JUNE 26, 2023

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market.

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Clearcode

MARCH 21, 2023

In this article, we’ll explain what an ad network is, how it works, what the key features of an ad network are, and showcase a development project where we designed and built an ad network for an advertising agency. Table Of Contents Key Points What Is an Ad Network? How Does an Ad Network Work?

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VideoWeek

JANUARY 20, 2023

On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, ad server and Data Management Platform, and privacy-centric identity solution ID Fusion. “We This is a cost saving measure by Reach.

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Ad Tech Media Cookies Audience 98

InMobi

OCTOBER 9, 2018

So, who’s now involved in getting an ad to appear in an app? On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. App publishers need to consider how ads affect app usage, while also maximizing earnings.

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Monetize More

JUNE 28, 2022

Every brand, organization, or agency seems to have an app these days. Finding the correct balance of ad units is crucial for increasing income while maintaining the app’s functionality and purpose. Most mobile apps serve to display and video ad units.

CPM 52

CPM Impressions CPC CPA 52

Lemonads

SEPTEMBER 10, 2020

TripleLift transforms images with web content into ads. These units beat the conventional banner ads four times in terms of click-through rates. Since the ads are seen as part of the content and not the usual blinking banners, users share these images on social networking sites with the likes of Pinterest and Facebook.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Paleo AdTech

MAY 24, 2023

Then a 12-person shop in an unfashionable part of Connecticut, Modem can claim to be the first digital agency, building multi-media, CD-ROM and then internet-focused campaigns for clients such as General Electric and Coors. The world awaited its first ad server, which was forthcoming (see our chat with Kevin O’Connor ).

Media 40

Media Click Through Rate Rich Media Ad Server 40

Single Grain

AUGUST 8, 2023

Case Study 1: Hestan Culinary Sees Over 300% Increase in BOFU ROAS After Switching to Programmatic Advertising Advertiser : Hestan Culinary Advertising Agency That Drove Success : Single Grain Challenge : Hestan Culinary experienced a continuous decline in performance during Spring 2022, posing a significant challenge.

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Advertising Ad Space Impressions Healthcare 52

Paleo AdTech

NOVEMBER 6, 2023

Our first one was on the DoubleClick ad server, and we thought we’d start this new year off with a look at what happened before DoubleClick. So the flight started: he has his idea of a campaign with posters, handbills, flags, banners, marching bands, all announcing some act. And I want to do this in 15 minutes or less.

Advertising 52

Advertising Agency Real Estate Ad Tech 52

Paleo AdTech

JANUARY 11, 2022

Our first one was on the DoubleClick ad server, and we thought we’d start this new year off with a look at what happened before DoubleClick. So the flight started: he has his idea of a campaign with posters, handbills, flags, banners, marching bands, all announcing some act. And I want to do this in 15 minutes or less.

Advertising 52

Advertising Agency Real Estate Ad Tech 52

Paleo AdTech

DECEMBER 10, 2023

It was an ad network and ad server before anyone knew what those were. It provided a sales team and infrastructure for advertisers to buy ads from multiple publishers in a single location, target them using criteria such as location or time of day, insert them into web pages automatically and get reports.

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Smart-Hub

OCTOBER 15, 2023

In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech. For instance, you need to build an ad exchange as a brand. For example, the audio format doesn’t compete with banners and isn’t blocked by anti-banners, improving brand recognition.

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Ad Exchange Ad Tech Non-Profit ROI 52

SODP

JUNE 27, 2023

A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory. DSPs give advertisers access to a variety of ad formats, from seamlessly integrated banner ads to immersive videos. What Is a Demand-Side Platform (DSP)?

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InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 6) What Ad Formats Do They Support? 7) How Do You Integrate With their Ad Servers?

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Header Bidding Advertising Ad Server Ad network 52

Smart-Hub

JULY 6, 2021

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services.

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VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. These latter two units will jointly operate under the banner of Nexxen CTRL. Read on VideoWeek.

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Video Ads Retail Media Ad Tech 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. Display Ads. Adtelligent Out-stream video ad formats.

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AdvertiseMint

OCTOBER 30, 2023

Cost Efficiency: By managing campaigns directly, advertisers can reduce expenses associated with hiring third-party professionals or agencies. Greater Control: A self-serve advertising platform allows advertisers to control every aspect of their ad campaigns, from targeting to bid management. What is White-label DSP?

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Paleo AdTech

APRIL 29, 2021

It was an ad network and ad server before anyone knew what those were. It provided a sales team and infrastructure for advertisers to buy ads from multiple publishers in a single location, target them using criteria such as location or time of day, insert them into web pages automatically and get reports.

Ad Tech 40

Ad Tech Ad Server Ad network Rich Media 40

Clearcode

MARCH 1, 2023

I like what Facebook is doing, but that was before I started to understand that they are not playing in the right way, e.g. they are not providing transparency to digital agencies. The ecosystem isn’t ready for those ads yet. I’m using them and I’m growing as an influencer a bit. But, again, the question is targeting.

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Brid.tv

SEPTEMBER 5, 2022

Some other features include waterfalling, intelligent banner fallback, ad podding, contextual video advertising , and extensive ad analytics. Most of Brightcove’s client base consists of marketing agencies, IT companies, and large corporations. Brightcove is a robust enterprise video hosting and management solution.

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MNTN

JANUARY 29, 2025

Programmatic vs Display Ads Display ads refer to a specific ad format (such as banners or rich media), while programmatic advertising is the automated method used to buy and place those ads. Ad Exchange This is where DSPs and SSPs can buy and sell ad inventory, respectively.

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