Monetize More

JUNE 28, 2022

Every brand, organization, or agency seems to have an app these days. Full-screen pop-up ads that last a few seconds or play a video are also employed. Structure of CPM Pricing. A CPM pricing model determines revenue. CPM is an abbreviation for cost per mille (thousand) initial impressions. Settle the Potential.

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CPM Impressions CPC CPA 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Ad Ops Hero

JANUARY 25, 2021

Cost : It refers total cost of the ad campaign that advertiser is spending. The cost includes media cost, agency cost, creative cost, etc. Visits : It refers to number of visitors visited to the web page or a landing page after clicking on the ad. The Ad server may not count the clicks during these scenarios.

CPC 52

CPC Advertising CPL CPM 52

Clearcode

JULY 24, 2023

Key Points A supply-side platform (SSP) is an advertising technology platform that enables publishers to manage, sell, and optimize their available ad inventory on websites, mobile apps and other digital advertising channels. The winning bid is then sent back to the website, where the ad is shown to the user.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

InMobi

JULY 24, 2019

For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding.

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Header Bidding CPM Ad network Fill rate 52

Brid.tv

JUNE 26, 2023

There is no other contender with higher CPM rates than Google. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. In addition, SpringServe also comes with a handy feature that helps publishers detect invalid traffic , protecting them from ad fraud.

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Ad network Video Ads Header Bidding CPM 40

Paleo AdTech

DECEMBER 10, 2023

At the time, Right Media was incubating in the offices of Poindexter, an innovative digital media agency and tech shop started by Joe Zawadzki, an early supporter. Betraying a charming naivete, Brian showed up for his interview in a suit. In 2004, Brian joined the RM team as an engineer.

Media 40

Media Ad Server Ad network CPA 40

Paleo AdTech

MAY 10, 2022

At the time, Right Media was incubating in the offices of Poindexter, an innovative digital media agency and tech shop started by Joe Zawadzki, an early supporter. Betraying a charming naivete, Brian showed up for his interview in a suit. In 2004, Brian joined the RM team as an engineer.

Media 40

Media Ad Server Ad network CPA 40

OpenX

SEPTEMBER 11, 2024

Advertisers get an expanded horizon for their video advertising strategy, with the ability to run beautiful ad campaigns in display units with none of the past issues of slow download, all for a lower CPM than in-stream video prices. This estimate assumes a global average electricity emissions factor (0.44

Conversion Rate 52

Conversion Rate Video Ads CPC Ad Server 52

Digiday

DECEMBER 13, 2022

As detailed in the explainer video below, pod bidding would not only permit advertisers to bid to have the first or last ads airing in an multi-ad break (called a “pod”) but also would allow streaming services to dynamically divvy up their ad breaks in a way that could enable them to maximize ad revenue without expanding ad volume.

Demand Side Platform 72

Demand Side Platform Audience Ad Server CPM 72

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

InMobi

AUGUST 7, 2019

When it comes to mobile app ad ops, what’s really required from teams to ensure success? In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting ad servers to how third-party consultants should work with clients to ensure success.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Lemonads

OCTOBER 6, 2020

Dynamic Templating TripleLift Dynamic Templating adapts advertisers’ creative components in real time, rendering native ads that seamlessly match the look and feel of every environment. Ad Server TripleLift Ad Server allows Publishers to seamlessly power native direct deals as part of their existing workflow.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Brid.tv

AUGUST 31, 2022

Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display. How much do OTT ads cost? How to buy OTT ads?

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. Simple interface. Control your inventory from one place. Preferred deal.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Lemonads

SEPTEMBER 10, 2020

TripleLift Ad Examples TripleLift Ad Example #1 TripleLift Ad Example #2 TripleLift Ad Example #3 TripleLift Pros Their creative capabilities are top-notch. Their ads blend seamlessly into all native environments. This is especially powerful for agencies looking to make a positive brand impact.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Digiday

JUNE 8, 2022

This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Publisher partners then can run cross-site data collection, implement profiling and measurements, and share the ID with partners for ad targeting and to sell ads for higher prices. Is it interoperable? Who are the partners?

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First-Party Cookies Cookies Header Bidding Ad Tech 69

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

PubMatic

JUNE 20, 2023

The reason most often cited is that direct sales (non-programmatic) still represent the majority of ad revenue among this group of publishers, and it is always prioritized above programmatic demand in the ad server. So why should the PG/PMP deal not be on equal priority if it has a higher CPM?

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CPM Non-Profit Ad Server Agency 57

MNTN

JANUARY 29, 2025

Ad Exchange This is where DSPs and SSPs can buy and sell ad inventory, respectively. This marketplace is available to everyone from a small business to an agency and offers inventory for display, mobile, Connected TV, and more. Programmatic advertising is usually traded on a CPM basis (that is, cost per 1,000 ad impressions).

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Advertising Demand Side Platform Ad Exchange Impressions 52