Ad Server, Agency and Data Management Platform

Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. SSP belongs to and is operated by an SSP service provider.

Data Management Platform

Data Management Platform Advertising Ad Exchange Demand Side Platform

ADvendio’s Connections for Comprehensive Reporting

Advendio

DECEMBER 7, 2022

Through our integration to Xandr, Monetize SSP , ADvendio users benefit from a clear, real-time view of inventory available directly from the ADvendio platform, access to a transparent auction process, and hundreds of DSPs equating to thousands of advertisers and agencies within one platform.

Ad Inventory

Ad Inventory Demand Side Platform Ad Server Impressions

The Crazy Advertising Technology Landscape

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder.

Advertising

Advertising Ad Exchange Ad Server Retargeting

How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. An overview of how the header-bidding process works.

Header Bidding

Header Bidding Fill rate Ad Server Audience

Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Tag management. Data Management Platforms (DMP). Data Aggregators. How do Agencies fit in the Display Lumascape?

Ad Server

Ad Server Demand Side Platform Retargeting Ad Tech

How To Build a Demand-Side Platform (DSP)

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work?

Demand Side Platform

Demand Side Platform Ad Exchange Impressions Ad Targeting

Tremor International Group Rebrands as Nexxen

Unruly

JUNE 12, 2023

The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad.

Ad Server

Ad Server Demand Side Platform Data Management Platform Audience

Programmatic In-App Advertising: What You Need to Know

InMobi

FEBRUARY 23, 2021

This ad call or ad request is made to a publisher’s ad server or mediation platform that sends this request to multiple supply-side platforms (SSPs) and ad exchanges. Next, SSPs or exchanges conduct an auction for all demand-side platforms (DSPs) to bid on available ad placements.

Advertising

Advertising Demand Side Platform Impressions Pop-Up

AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange

Ad Exchange Ad Server Ad Space Ad network

Is Australia Ready for Addressable TV?

SpotX

MAY 6, 2021

Advertisers and agencies must lean into audience data. While agencies have had a tough time over the last 12 months, there is a shining light within recent earnings reports: their data businesses. The ad tech stack is key to addressable success. A solid tech stack is central to the success of addressable.

Demand Side Platform

Demand Side Platform Ad Server Data Management Platform Manufacturing

Who Are The Key Players in Programmatic Buying?

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. DSPs connect to multiple exchanges so that their clients, agencies and advertisers, can find maximum reach and scale. Both publishers and DSPs consider various factors in working with an SSP.

Ad Exchange

Ad Exchange Demand Side Platform Ad network Ad Inventory

Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Demand Side Platform

Demand Side Platform Impressions Education Ad Server

How to Build a Dynamic Creative Optimization (DCO) Tool

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work?

Retargeting

Retargeting Data Management Platform Demand Side Platform A/B Testing

The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

VideoWeek

JANUARY 20, 2023

On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, ad server and Data Management Platform, and privacy-centric identity solution ID Fusion. “We This is a cost saving measure by Reach.

Ad Tech

Ad Tech Media Cookies Audience

Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

OCTOBER 4, 2022

Best Customer Data Platform Acquia Amperity and Brooks Running Contobox & The Home Depot Canada Epsilon – Epsilon PeopleCloud Customer Olo Quantum Metric’s Reimagining of the Digital Banking Experience. Best Data Management Platform Adstra Audigent’s Next-Gen DMP Drives 14.7x

Viewability

Viewability Healthcare A/B Testing Food

Modern Programmatic Monetization Strategies

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information.

Header Bidding

Header Bidding Ad Exchange Ad Inventory Demand Side Platform

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising

Advertising Demand Side Platform Impressions Education

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising

Advertising Demand Side Platform Impressions Education

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising

Advertising Demand Side Platform Impressions Education

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising

Advertising Demand Side Platform Impressions Education

White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

Ad Exchange

Ad Exchange Ad Tech Non-Profit ROI

What Is a Demand Side Platform (DSP)?

SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. What Is a Demand-Side Platform (DSP)? A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

Demand Side Platform

Demand Side Platform Ad Inventory Ad network Ad Exchange

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

The Evolution of Google’s Privacy Sandbox

Clearcode

OCTOBER 21, 2024

TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on ad servers. Excluding data sharing would, in theory, prevent malicious actors from stealing bidstream data and using it to create user profiles.

Cookies

Cookies Demand Side Platform A/B Testing Audience

Programmatic Advertising: What Is It & How Does It Work?

MNTN

JANUARY 29, 2025

Ad Exchange This is where DSPs and SSPs can buy and sell ad inventory, respectively. This marketplace is available to everyone from a small business to an agency and offers inventory for display, mobile, Connected TV, and more. Learn More : Ad Network vs Ad Exchange: Whats the Difference ?

Advertising

Advertising Demand Side Platform Ad Exchange Impressions

AdTech Trends

Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

ADvendio’s Connections for Comprehensive Reporting

Trending Sources

The Crazy Advertising Technology Landscape

How Publishers Can Make More Money With AdTech

Best Guide to Display Lumascape [2023]

How To Build a Demand-Side Platform (DSP)

Tremor International Group Rebrands as Nexxen

Programmatic In-App Advertising: What You Need to Know

AdTech Ecosystem: Everything You Need to Know

Is Australia Ready for Addressable TV?

Who Are The Key Players in Programmatic Buying?

Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

How to Build a Dynamic Creative Optimization (DCO) Tool

The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Modern Programmatic Monetization Strategies

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

White-Label: Meaning, Real World Examples & Business Opportunities

What Is a Demand Side Platform (DSP)?

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

The Evolution of Google’s Privacy Sandbox

Programmatic Advertising: What Is It & How Does It Work?

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